AdSwipeFile

1,229 App and Software Ad Examples

Software and apps sell something nobody can hold, so the creative has to make the product visible in the first seconds. Browse the ads SaaS and app brands keep running, then read the patterns behind their hooks.

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1,229 ads

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The creative features the cover of a PandaDoc guide titled "6 RevOps Tactics". The cover shows a large number "6" and the text "RevOps Tactics". Below this, it states "Strategic approaches for operations, business systems, and revenue teams". A circular graphic with an upward-pointing arrow is also visible. The main text on the creative reads "Better RevOps means faster sales". Below this, it says "Our guide breaks down six tactics for more revenue wins." The overall design is modern and professional, with a gradient background.
PandaDoc
A modern, minimalist wooden cabin is set against a backdrop of a serene lake and distant mountains. The text "ARNE" is prominently displayed in large white serif font across the image, with "AUTUMN WINTER" and "2025" in smaller text below. The scene includes an outdoor seating area with wooden benches and a fire pit, suggesting a tranquil, nature-focused lifestyle.
Arne
The creative features a dark, gradient background with abstract light effects. Large white text overlays the image, reading "Take control of your inbox this year". The word "control" is highlighted in blue and yellow. Below this, in smaller white text, is "SUPERHUMAN MAIL". The overall aesthetic is modern and clean, aiming to inspire users to manage their email more effectively.
Superhuman
The creative features a blue gradient background with large white text that reads "We Analysed 4+ Billion Emails To Bring You This Report". In the foreground, a digital tablet displays a report titled "The State of Cold Email 2026: Reply Rates, Deliverability and Trends". The Instantly logo is visible in the bottom left corner. The overall visual suggests a data-driven report on email marketing performance.
Instantly
The ad is a screenshot simulation of a text conversation on a gradient-colored background. The date “JUL 12, 2024” is displayed at the top right, and a circular button labeled “DOWNLOAD FOR FREE” in white text is on the top right. It features a mock story post that includes a photo of a person on vacation saying, "Can't believe my ideal bedtime is 2:22am!". The responses in the text are:“Woah! Don't you feel tired?” and the response “Nope! The app calculates my sleep debt and perfect bedtime, so I wake up feeling energized every single day.", and the last message states "*runs to the app store*".
Rise Science
A laptop is shown open, displaying a cryptocurrency dashboard. The screen shows various cryptocurrency prices and weekly performance graphs. The brand logo 'Base 44' is visible at the top of the screen. The headline text 'Hai un'idea per un'app?' is overlaid on the background.
Base44
A corgi dog is shown with two people petting it. The text "How we're changing the pet industry" is displayed at the top of the screen. Below the dog, the text "When you're building" is shown in yellow font. The overall scene appears to be a casual, indoor setting.
Notion
The creative displays a smartphone screen showing the Apple App Store. The search bar at the top shows "snap safari". Below this, an advertisement for "Claude by Anthropic" is visible, featuring an asterisk logo and app store ratings. Further down, there are screenshots of app features, including text like "Make your writing sharper", "Speed up your coding process", and "Translate naturally across languages". The bottom of the screen shows the "Snap Safari" app listing and the Safari browser icon.
Bubble
A Slack interface is shown with a channel named "# sales". Two profile pictures are visible, one of an older woman with short grey hair and a pink shirt, and another of a younger woman with curly brown hair and a grey sweater. The interface displays placeholders for messages, suggesting a conversation or activity within the sales channel. The overall visual is a clean, digital representation of a communication platform.
Slack
An advertisement for small business software. The ad features a smiling man holding a loaf of bread on a cooling rack, implying a rewarding outcome. Text on the left side reads "Action your insights, Make business moves, Get 75% off for 3 months". There are charts and graphs in the background, suggesting financial data analysis. The overall design is clean and uses a blue and white color scheme.
Xero
The creative features a dark background with the Viktor logo and website at the top. Below this, the headline "1 Slack message. Viktor builds the tool." is prominently displayed. The central part of the image showcases a stylized dashboard interface, possibly a mockup, displaying various charts and data visualizations related to user feedback and churn analysis, including sentiment trends, cancellation reasons, and churn by location. The Slack logo is also visible within a glowing square, suggesting integration or a connection to the platform.
Viktor
A man with glasses and a beard is looking at the camera and gesturing with his hand. White text on a black background at the top of the screen reads "Things you didn't know you can do with AI (part 35)". The man appears to be a content creator, likely discussing artificial intelligence tools and their capabilities. The background shows a computer monitor and some decorative lights.
Zapier
A person is sitting at a table outdoors, typing on a laptop. A green drink with mint is on the table next to the laptop, along with a smartphone and wireless earbuds. Text overlays on the image read "persino" and "incredible new features to the product, and we think". The scene is casual and suggests a productive work session in a relaxed environment.
Speechify
An ad featuring a bald man in a business attire in a circular frame. The text in a speech bubble reads "As a former startup CMO and marketing leader, Zapier was more often than not the glue that kept our marketing technology + operations stacks running." Name and title of the person are given below with logos of different apps at the bottom
Zapier
The ad has a pastel gradient background with pink and blue hues. The layout simulates a chat conversation. Text is displayed in a bold font in white boxes. It provides a conversation with the user "Savannah" who is sharing about her sleep problems and the effectiveness of the app she used. Another user then interacts and finds the app. The ad uses text to display the solution and value proposition with pictures and timings and an eye-catching color scheme.
Rise Science
The creative features the ClickUp logo and the Brain2 logo at the top. The main text reads "Meet Brain" in large, gradient letters, followed by "The best AI is your AI. The world's first Company Brain." in bold black text. Below this, a stylized input field is shown with the text "Build a dashboard tracking | the latest decisions of" and a "Max" dropdown menu. The overall aesthetic is clean and modern with a gradient background.
ClickUp
A hand is shown pouring Buoy Digestion Drops into a glass of iced coffee. On-screen text features a quote: "TMI, but I've pooped 2 times today!". Another text overlay states "Clinically proven to hydrate 64% better than water alone*". The product is described as a "3-in-1 bloat, gas and regularity support from nature's original unflavored digestive aid."
Buoy
A bright purple background is decorated with abstract shapes. In the center, two large, red, circular shapes are stacked vertically, resembling the letters 'go'. In the upper right corner, a yellow circle contains swirling purple lines. In the lower left corner, two concentric white circles form a target-like graphic. The overall design is clean and graphic, with no text present on the creative itself.
GoHenry
A man with glasses and a beard is speaking directly to the camera, gesturing with his hands. He is wearing a light green collared shirt. White text on the screen reads "Like how". The background is dark with some out-of-focus decor, suggesting an indoor setting. The overall impression is that of a creator explaining something directly to the viewer.
Instantly
The creative features a bright, gradient blue background with various 3D icons related to technology and learning. Prominently displayed is the Grammarly logo and the headline "AI that understands the assignment." Below the headline, a green button reads "See what's new." Scattered around the text are icons such as a Google 'G' logo, a magnifying glass with a star, a cursor arrow, a smiley face emoji, and an open book with a magnifying glass. The overall aesthetic is clean, modern, and visually engaging, suggesting advanced AI capabilities.
Grammarly

Top brands running App / Software ads

App and Software advertising at a glance

Ads in this niche promote mobile apps, SaaS tools, browser extensions and other software. The creative usually leans on the product itself: a screen recording, a cropped interface, a messy workflow tidied up, or a creator talking over a demo. Mobile app ads push toward an install, while B2B software ads push toward a free trial, a demo call or a gated download. Buyers tend to care about time saved, money saved, how easy setup is and whether the tool plugs into what they already use.

How to use these App and Software ads

  • Pull the first three seconds of competitor video ads to see which problem statements and screen moments apps open with, then build your own hook list from them.
  • Sort what you find by goal: install ads, free trial ads and demo booking ads tend to differ in headline, button text and how much of the product they reveal.
  • Check how brands in your category handle the pricing question: free tier first, trial length, annual discount, or no price at all.
  • Compare B2B software ads aimed at professionals with consumer app creatives before you carry one concept across platforms, since tone and pacing differ a lot.
  • Collect the interface crops, captions and overlays brands use in screen recordings, so your designer has a reference for what stays readable at phone size.

App and Software ad best practices

  1. Show the product in the first seconds

    Software is abstract until someone sees it. Open on the screen where the payoff happens, such as the finished report or the sent invoice, rather than on a logo or a slow intro.

  2. Name one job, not a feature list

    Apps that try to say everything blur together. Pick the single job the tool does and phrase it the way a customer would, for example stop retyping receipts.

  3. Crop the interface for a phone

    A full desktop dashboard shrinks to noise on a phone. Zoom into the one panel that matters, enlarge the text and add a short caption telling the viewer where to look.

  4. Keep the offer consistent after the click

    If the ad says free and the next page asks for a card, trust drops quickly. Keep the offer, trial length and sign-up steps the same from ad to store page or landing page.

  5. Check claims against platform and store rules

    Promises about earnings, health outcomes or security need to be accurate, and ad platforms and app stores each review them against their own policies. Check current rules before launch.

Top App and Software advertisers

Most common formats in App and Software ads

Most common hook tactics in App and Software ads

Related formats

Related niches

App and Software ads: frequently asked questions

What do app and software ads usually look like?

Most show the product in use: a screen recording, a tapped-through flow or an interface mockup, often with a one-line caption naming the job. Others use a creator talking to camera or a cluttered task made tidy. The button usually says install, start free trial or book a demo.

Are mobile app ads different from SaaS ads?

Yes, mainly in goal and tone. Mobile app ads ask for an install and lean on short vertical video, ratings and one clear feature moment. SaaS ads often target a job title or company type, offer a trial or demo, and spend more words on integrations, security and workflow.

Which ad formats suit software best?

Product demos, tutorials and pain-point ads appear often because they let the viewer watch the tool solve something. UGC style reviews and feature-driven static ads show up too. The format pages linked below let you compare each approach side by side.

How can I use an ad swipe file for software research?

Scan the newest ads to see which hooks, offers and screen recordings competitors are running now, then save the structures that stand out and write original versions for your product. This library has no spend or performance data, so treat examples as ideas to test, not proof of results.

Which platforms do these software ads come from?

Facebook and Instagram. The ads are collected from real software and app brands on Meta. Signed out, each list shows the newest ads, and a free account opens the first 100 ads of every list.

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