Duolingo ads

The hooks, angles and offers behind Duolingo’s Facebook and Instagram ads, filed by format and niche.

Ads
6
Newest ad
October 2026
Main niche
Education 6
Top formats
Updated
Oct 31, 2026
Longest run
175 days
An illustration depicts a chess board with pieces. A cartoon character with a mustache and gray hair is shown on the left side of the screen, looking thoughtful. The text "Play Chess" is displayed prominently above the character. The Duolingo logo is visible in the top right corner, along with "9 POINTS" and a clock showing "19:48". The creative is designed to encourage users to play chess.
Ran 175 days
A phone call screen mockup from Duolingo is shown at the top of the image. Below the call screen, a stylized illustration of a person with purple hair and a bored expression is depicted. The text "answer that?" is overlaid on the image, questioning the viewer about the incoming call.
Ran 174 days
A bright green cartoon owl, the Duolingo mascot, is shown from the chest up, waving its right wing. The owl has large, expressive eyes and a small orange beak. Above the owl, the words "improve your everyday english" are displayed in a playful, green font. Below this text, the Duolingo logo is presented in a similar green hue. The background is plain white, creating a clean and focused presentation of the brand and its message.
Ran 155 days
The Duolingo owl character is shown in a chat bubble asking "What would you like to learn?" Below this, there is a list of languages to choose from for Arabic speakers: English, French, German, and Swedish. The Duolingo app interface is displayed, with the English option highlighted in blue. A green button at the bottom says "Continue."
Ran 152 days
The Duolingo owl character is shown on the left side of the screen with a tired expression. On the right, the Duolingo logo is displayed in bright green, followed by a green button with the text "APPRENDS UNE LANGUE GRATUITEMENT" (Learn a language for free). Below this button are the App Store and Google Play download badges. The overall visual is clean and uses the brand's characteristic green color.
Ran 151 days
A green owl character, the mascot for Duolingo, is shown holding a notepad and a pencil. The character appears to be asking a question, indicated by a speech bubble. The text in the speech bubble, written in Bengali, translates to "What do you want to learn?" The overall aesthetic is simple and clean, with a white background, suggesting an app interface or a promotional graphic for a language learning service.
Ran 151 days