100+ Consumer Goods Winning Ads

Everyday products purchased for personal or household consumption

An attractive lifestyle photo featuring a recipe journal on a wooden table prepared for a celebration. A decorated cake sliced and ready to be eaten with a glass of water, and slice of cake. A person is holding the recipe journal. The journal is open to a page and features a cake illustration.
An eye-level shot showcases two open, ornate journals held by a person. The top journal features a white cover adorned with a pink floral pattern in the form of a wreath around the center. Inside the wreath are small orange and red flowers scattered around the white field. The lower journal has a white cover with a similar blue floral pattern. The person's hands and arms are visible, holding the journals in a relaxed pose. The background includes a beach towel, part of a patterned fabric and a bright sunny ambiance.
A well-lit, close-up shot of an open journal held in someone's hand. The journal is titled "my thoughts exactly" in a modern sans-serif font and "part three" below. The book is open, showing the blank pages inside. The person holding the book is wearing a striped sleeve shirt on a sofa. The image is warm and inviting.
The ad is a visually appealing image featuring a woman holding a floral-designed notebook. The text on the left side asks 'Why pick a Papier GIFT?' and then lists bullet points describing the product: 'Bright designs', 'Luxurious paper', and 'Cover written by you'. The brand's logo is also visible at the bottom of the presentation. The overall aesthetic is clean and elegant.
The ad showcases a serene setting with a white ceramic candle placed on a neatly folded stack of white towels. The candle is lit, emitting a warm glow. In the background, a sprig of white flowers adds a touch of elegance. A circular red banner with the text "15% OFF YOUR FIRST ORDER" is positioned on the right side. The overall composition is clean and minimalist, promoting relaxation and luxury.
The ad features a woman lying in bed, presumably asleep or waking up, with a hand over her eyes. Text overlays include sale information, a 'shop now' button, and a promotional offer for next-day delivery, all set against a light background. The layout is designed to be visually appealing and easy to read, with a focus on the Labor Day Sale.
A square graphic with a gradient background of orange and pink. The top section features the Papier logo. The text 'Hey, paper person!' appears in a cursive font. The text '15% OFF' is prominently displayed in a large, bold font. Below that, 'your next order' in a smaller, more delicate font.
The ad features an open advent calendar presentation. On the left, a dark blue box displays white text with a gold font, stating it is a limited edition advent calendar filled with ‘desk delights’ and a ‘Keep-forever box’. On the right side, there are close-up views of various advent calendar boxes with decorative patterns. Light skin-toned hands are shown interacting with the individual boxes. The boxes have varied designs and shades of pink, green and blue. The overall aesthetic is sophisticated, suggesting a luxurious and premium product.
The ad features an image divided into two sections. On the left side, the text 'Gift a notebook with his NAME' is displayed against an off-white background, and the logo of Papier, is in the lower-left corner. The right side presents two lifestyle shots of notebooks. The top shows a light blue notebook held by a man in his hands, displaying 'Dad's DIY notes' on the cover. The bottom shows a navy notebook with 'David's Hikes' inscribed, set on a wooden table next to a pen, also held by a man.
The ad features a beige backdrop with text and visual elements. On the left, text reads "Fall for a fresh PAGE" in large, elegant font. Underneath are three bullet points: "A change in season calls for stationery", "Plan your new routine", and "Set personal goals". The right side showcases a person's hand holding a notebook from a woven leather bag, with other notebooks visible inside the bag. The layout includes a logo at the bottom and the overall aesthetic is clean and inviting, aiming to evoke a sense of organization and preparedness. The image uses a warm color palette.
An image showcasing a stack of folded towels in various neutral colors. The towels are arranged from top to bottom: green, beige, white, grey, and dark grey. The text '100% Satisfaction' is overlaid in large, bold white font. Below the towels, there is a call to action with the text, '15% OFF YOUR FIRST ORDER,' placed on a dark background. The towels appear soft and fluffy, suggesting comfort and quality. The background is a neutral color, adding to the minimalist aesthetic. The composition highlights the product with a focus on the offer of satisfaction.
The image shows a person holding a spiral-bound notebook and glasses. The notebook is open, with a red cover and a section that is pink. The person's hands, with visible rings, are holding the notebook open, and the glasses are draped across the top. The background is blurred, suggesting a casual setting.
The ad displays a person's hands holding a note card with a floral and bunny design, positioned over other similarly designed stationary. The background includes a desk with stationary items, such as pens and tape. The ad features soft lighting and a natural color palette, with an orange sleeve for a pop of color.
A close-up shot of two open journals held in a person's hands. The top journal has a pink floral design around the border, while the bottom journal has a blue floral design. The background includes a striped towel and a paisley patterned fabric.
A close-up studio shot of a closed journal standing upright against a solid beige background. The journal cover features a white background with an all-over pattern of blue forget-me-not flowers, stems and blossoms in varying sizes. Delicate lines of text reading 'Bunte Ohre' and 'NOTES' are centered at the top of the cover. A dark blue ribbon bookmark is visible. The brand 'PAPIER' is displayed in capital letters at the bottom center.
A top-down shot showcases a group of people holding various notebooks and journals. The notebooks are diverse in design, with some having unique patterns, colors, and spiral bindings. The setting appears to be outdoors, on a paved surface, with the subjects wearing casual clothing. The ad has a warm, inviting vibe, emphasizing the products' aesthetic appeal and the shared experience of using them.
A woman with long blonde hair is sitting at a table looking at a journal. The journal is open, displaying a two-tone design. A cup and saucer sit on the table to the right. The text "Dream, doodle, REPEAT." is written across the bottom of the image, and the text "PAGES FOR YOU" is beneath it.
The ad showcases a high-quality, leather-bound journal alongside a blue gift box. The journal, in a rich green hue, is being held by a person wearing a light blue satin shirt with the initials "H.M." foil-stamped on the cover. Next to the journal is a light blue box with dark green lettering. Text on the upper left corner reads "Complimentary GIFT BOX" indicating it's a gift. At the bottom, it says "The new LEATHER ICONS". A logo of an open fan is on the bottom-right. Details "Letterpress FOIL" label on the side of the journal. The layout is elegantly composed, conveying a sense of luxury and attention to detail. The background is a textured, burgundy-colored surface which gives the picture a warm tone.
An eye-level shot showcases a soft pink daily planner held by a woman's hands. The planner, titled 'daily planner' in white letters, is open, with a pen resting on its pages. In the background, several other colorful notebooks and a teacup and saucer add to the aesthetic, implying a workspace or leisure setup. The scene is bathed in natural light. The overall presentation is clean and curated, with text at the bottom inviting the viewer, promising an organized feeling.
A studio shot featuring a pink notebook on top of an open newspaper. The front cover of the notebook has the text, 'Me if you even care' in red font. The newspaper is open to articles and text with some print obscured by the notebook. A green bookmark extends from the notebook. The background includes a fluffy rug and a table with a few other small objects suggesting a cozy and stylish setting.
The ad features a person sleeping peacefully under a light gray blanket on a bed. The top portion of the ad has the brand name and the tag line Making your quality sleep affordable. Below the text are circular icons with text that describe the products features: free shipping, a 100-night trial, a 10-year warranty, and 0% installment payment. The background is white and is divided horizontally, with blue at the bottom.
The ad displays a gold wallet and key organizer set on a pedestal, set against a gradient background. Above the products, text reads "99 DAY RISK-FREE TRIAL". The wallet and key organizer are labeled for "AIRTAG TRACKING", "RFID BLOCKING", "HOLDS 1-12 CARDS + CASH", "LIFETIME WARRANTY", and "ORGANIZED KEYS". Text at the bottom highlights a discount of "UP TO $150 OFF".
An ad featuring a book-style diary on a marble countertop. The diary has a soft pink cover with ornate floral designs. A person in a loose-fitting striped shirt is holding the diary. Large white text is superimposed on the image, reading "FOR THE ORGANISED ONES." Beneath that, softer text reads "Your schedule but better. SHOP UNDATED DAILY DIARIES."
An advertisement for custom recipe journals. The image is split horizontally, featuring two journals side-by-side on a wooden surface. The left journal is blue, labeled 'dad's kitchen' with a picture of a father and child cooking. The right journal is a light green, titled 'mom's recipes' with a picture of a mother and child. The text 'One for DAD, one for MOM' is prominently displayed at the bottom, along with 'GIFT RECIPE JOURNALS'. A red ornament adds a holiday touch.

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