MagicBrief alternatives after the July 2026 shutdown
MagicBrief, a creative analytics and inspiration tool, shut down on 31 July 2026 after Canva acquired it. Its team built Canva Grow, which MagicBrief calls a net-new product, not a port, and eligible customers were offered 6 months of Canva Business.
MagicBrief did two jobs: creative analytics on your own ad accounts, and inspiration from other brands' ads. No single tool below replaces both at the same price, so pick by the job you used it for.
If you used it for analytics on your own ads
- Motion: Motion is creative analytics: it reads your own ad accounts and shows which creatives work, with leaderboards, AI tagging and reports. Inspiration (Inspo) is one part of it. Starter $999/mo for up to $50k monthly ad spend; Pro and Growth (over $50k and $125k) priced on a call.
- Atria: Atria is a creative platform for Meta and TikTok advertisers: an ad library, analytics on your connected ad accounts, and an AI agent (Raya) that grades ads, writes briefs, generates ads and uploads them to Meta. Core $129/mo, Plus $343/mo, Business $959/mo billed annually, shown against $179, $489 and $1,369 during a promotion; Enterprise custom.
- Canva Grow: MagicBrief's own successor, for publishing and analytics on Meta and TikTok.
If you used it for ad inspiration
- AdSwipeFile: 22,543+ real ads from Meta, TikTok and LinkedIn, filed by brand, niche and format, that your AI assistant searches over MCP. AdSwipeFile's Free plan includes the MCP server (10 MCP/API calls a day), with no card; Starter is $29 a month.
- Foreplay: Foreplay is a creative workflow suite for ad teams: a swipe file you fill from ad libraries with its Chrome extension, a searchable ad database (Discovery), competitor tracking (Spyder), Meta creative analytics (Lens) and briefs. Basic $59/mo ($49/mo billed annually), Workflow $175/mo ($149), Agency $459/mo ($389), Enterprise custom.
- Swipekit: Swipekit is a swipe file you fill yourself: a Chrome extension saves ads from the Meta, TikTok and LinkedIn ad libraries, TikTok Top Ads and organic posts, with brand tracking and an MCP server on every plan. Basic $26/mo, Plus $46/mo, Agency $66/mo (annual billing saves $156 to $396 a year).
See all 8 tools side by side in the best ad swipe file tools.
Try AdSwipeFile with your assistant
Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 10 MCP/API calls a day and the first 100 ads of every list, no card.
FAQ
Is MagicBrief shutting down?
It already has. MagicBrief's site says it shut down on 31 July 2026 after Canva acquired it, and that its data could not be recovered after that date.
What replaced MagicBrief?
Its team built Canva Grow, which MagicBrief describes as a net-new product rather than a port. Eligible customers were offered 6 months of Canva Business, with codes to redeem by 30 September 2026.
What is the closest MagicBrief alternative?
It depends on what you used it for. For creative analytics on your own ads, look at Motion or Atria. For a searchable library of other brands' ads, Foreplay, Swipekit or AdSwipeFile.
Sources
Checked on 22 October 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.