FabFitFun ads

The hooks, angles and offers behind FabFitFun’s Facebook and Instagram ads, filed by format and niche.

Ads
18
Newest ad
October 2026
Updated
Oct 31, 2026
Longest run
17 days
The creative features a white card with rounded corners against a black and white abstract background. The card contains text and an image of a FabFitFun box and its contents. The main text reads "Okay, I owe you an apology." followed by a message from the founder, Katie, apologizing for not making an offer clearer and explaining the benefits of upgrading to an Annual subscription. The bottom of the card has a black button that says "Upgrade Now". To the right, a FabFitFun box is shown with various products inside and around it.
Ran 17 days
A white card with rounded corners is placed over a black and white wavy background. The card contains text and an image of a FabFitFun box and its contents. The main text reads, "Okay, I owe you an apology." Below this, it explains that the company didn't show seasonal members what they could have saved with an annual membership. It offers an upgrade to annual for $64.99 a box instead of $79.99, including a free $200 Mystery Bundle and other perks. The bottom of the card features a handwritten signature from "Katie, FabFitFun Founder" and a call to action "Upgrade Now" at the very bottom.
Ran 17 days
A light blue background with snowflakes is overlaid with text and product images. The main text reads "Choose 6 for your Winter Box" and lists six rows of three items each, with "OR" separating them. Below this, smaller text states "Plus even more options!" and "And right now get a $250 Bonus Box for free with Annual Membership". A black banner at the bottom displays "CODE: FREEBIE" in white text. The creative showcases various items that can be chosen for a FabFitFun winter box, such as a robe, pajamas, skincare, and accessories.
Ran 10 days
This is an unboxing-style image featuring two open FabFitFun boxes filled with various products. The boxes contain items like clothing, skincare, beauty products, and decorative home goods, including a cream-colored pumpkin-shaped lidded dish. Text overlays on the image highlight the offer of a free bonus box valued at $250 for new annual subscribers, along with 50 sweepstakes entries. The overall aesthetic suggests a cozy, seasonal theme with autumn-inspired graphics on the boxes.
Ran 10 days
A woman with blonde hair is sitting on a bed, opening a FabFitFun box. She is wearing a dark patterned shirt and jeans. Text on the screen reads "I made a mistake." The box is open, revealing some of its contents and the FabFitFun logo. The scene is brightly lit by natural light coming from a window.
Ran 10 days
A light blue background with large black text at the top reads "FREE CARAWAY PAN AND CHOOSE 6 FOR YOUR WINTER BOX". Below this, the screen is divided into four quadrants labeled "Cozy Box", "Fashion Box", "Self Care Box", and "Hosting Box". Each quadrant displays a curated selection of products. In the center, a large white Caraway pan with a gold handle is prominently featured. At the bottom, a black banner contains the text "USE CODE: CARAWAY".
Ran 10 days
The ad features a large, bold blue headline that reads "WE'RE SO SORRY!". Below this, text explains that FabFitFun has been working hard on the Winter Box and forgot to tell viewers why it's the best time to reactivate. It offers a bonus Winter Box full of $300 worth of freebies for signing up for an annual membership. The image also shows a green FabFitFun box overflowing with various products, including a robe, pajama sets, a cake pan, and lip serums. A blue arrow points towards the box, with the handwritten text "NO SERIOUSLY, A FREE $300 BOX IS ALL YOURS".
Ran 10 days
A woman in a red turtleneck sweater smiles and holds open a large red advent calendar with gold numbering and floral accents. The calendar is open to reveal doors with numbers such as 1, 4, 7, 11, 12 on the left side and 2, 3, 5, 6, 8, 10 on the right side. Text overlay on the bottom of the image reads "So Fabfitfun is". The copy mentions a holiday advent calendar and a special offer for new members.
Ran 10 days
A person's hands hold up a colorful bottle of Amika Perk Up Dry Shampoo over an open FabFitFun box. Inside the box, other beauty products are visible, including a Mario Badescu Triple Light Thermal Face & Neck Massager. The box itself has "Fall 2026" printed on its side, indicating the season and the brand. The creative focuses on the unboxing experience and highlights the products within the subscription box.
Ran 10 days
A winter-themed graphic with snowflakes and a light blue background. The text "Choose 6 for your Winter Box" is prominently displayed. Below this, various products are shown in a grid format, with "Choice 1" through "Choice 6" labels, indicating options for a FabFitFun box. The bottom of the graphic highlights a "$250 Bonus Box" offer with the code "FREEBIE" for an annual membership.
Ran 10 days
Two open FabFitFun boxes are shown, filled with various beauty and lifestyle products. The boxes have autumnal designs featuring a woman with flowing hair and falling leaves. One box contains clothing, skincare, and a decorative pumpkin bowl. The other box holds hair products, makeup, and a facial tool. Text overlays on the boxes promote the FabFitFun brand and the Fall 2026 season.
Ran 10 days
The creative is a graphic with a winter theme, featuring snowflakes and a blue background. It displays various products arranged in columns, labeled as "Choice 1" through "Choice 6," with "OR" separating options within each choice. Prominently displayed at the bottom is "CODE: BONUSBOX" and text highlighting a "$250 Bonus Box" offer with an Annual Membership. The main text reads "Choose 6 for your Winter Box."
Ran 10 days
The ad features a large, bold blue text that reads "WE'RE SO SORRY!". Below this, smaller text explains that FabFitFun forgot to mention that it's the best time to reactivate their annual subscription. The ad highlights a bonus Winter box worth $300 in freebies, including items like an Unhide Robe and Splendid Pajama Sets. A handwritten note in blue ink states, "NO SERIOUSLY, A FREE $300 BOX IS ALL YOURS" with an arrow pointing to an image of a FabFitFun box filled with products.
Ran 9 days
A woman in a red turtleneck sweater smiles as she holds open a large red advent calendar with gold numbering and floral accents. The calendar is open to reveal numbered doors. On-screen text reads "So Fabfitfun is". The woman is holding the calendar in front of her, and the background appears to be a kitchen with white cabinets and a stainless steel refrigerator.
Ran 9 days
A winter-themed graphic with snowflakes and a light blue background. The text "Choose 6 for your Winter Box" is prominently displayed. Below this, there are six rows, each presenting three product options labeled "Choice 1" through "Choice 6", separated by "OR". The bottom of the graphic features text stating "Plus even more options! And right now get a $250 Bonus Box for free with Annual Membership" followed by a black banner with "CODE: BONUSBOX" in white text.
Ran 9 days
An overhead shot shows a FabFitFun box filled with various items, including cozy socks, a baking pan, an oven mitt, skincare products, and a candle. The box is open, revealing the contents arranged in a visually appealing manner. Text overlays the image, highlighting a special offer for new annual members, encouraging them to sign up to receive a free mystery bundle valued at $200 with a specific code. The overall presentation suggests a holiday-themed subscription box.
Ran 9 days
The creative shows an open, burgundy-colored makeup bag with multiple compartments. In the background, a dark blue box with a festive floral and mistletoe design is visible, featuring the text "FAB FIT FUN" in white letters. The makeup bag is held by a person's hands, revealing its interior. The on-screen text highlights an offer to upgrade to an annual membership and receive a free bonus box valued at $250.
Ran 9 days
A chaotic, top-down flatlay of numerous beauty products, including skincare, makeup, and hair products, are piled on a white background. The products are from various brands such as Tarte, Kate Somerville, Perricone MD, and Oribe. Some of the packaging is open, revealing the products inside. The text "Don't wait to shop the Winter Add-Ons sale! Add your favorites before they sell out 💥" is overlaid on the image, creating a sense of urgency for the viewer to make a purchase.
Ran 5 days