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Glow Recipe ads

The hooks, angles and offers behind Glow Recipe’s Facebook and Instagram ads, filed by format and niche.

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37
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March 2025
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Beauty / Personal Care 37
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The ad presents a before-and-after comparison showcasing the effect of a skincare product, likely retinol. The background color is purple. The top of the ad features the headline "YOUR GENTLE DAILY RETINOL" with "NEW!" in circle. Below are two images of a woman's face side-by-side, labeled "BEFORE" and "AFTER 8 WEEKS". The "BEFORE" picture shows skin with acne and blemishes, while the "AFTER" picture displays smoother, clearer skin. A skincare product is positioned in the lower left corner, with the name and details visible. The lower right corner of the images says "UNTOUCHED".
Glow Recipe
The ad features a pink background with a quote about the product's effectiveness. A hand holding a pink bottle of the product is in the foreground. The text includes a customer testimonial, with a five-star rating using pink stars at the top, followed by a quote about soft and dewy skin. The bottom of the product bottle is visible. The overall composition is clean, highlighting both the product itself and customer satisfaction.
Glow Recipe
A vertically-oriented advertisement featuring a woman’s before-and-after photos over a period of time using retinol. The ad is divided into four sections, showcasing a split image of the woman’s face, first labeled “BEFORE” at the top left. The following three images show her face after 2 weeks, 4 weeks, and 8 weeks. All images are slightly tilted towards the right. The background is a gradient of purplish-blue. White circles are drawn around the jawline, showing skin improvement. The text “YOUR Retinol JOURNEY” appears at the top.
Glow Recipe
An ad promoting a skincare product, featuring a before-and-after comparison of a woman's skin. The top half of the image displays two side-by-side portraits of the same woman, with the first labeled 'BEFORE' showing skin with noticeable blemishes, and the second, labeled 'AFTER 6 WEEKS' showing clearer skin. A product bottle graphic is in the lower portion, with a text overlay. The overall composition is clean and focuses on the visual change in skin appearance to highlight the product's efficacy.
Glow Recipe
The ad is vertically oriented, using a split-screen layout to showcase a before-and-after comparison. The text at the top reads 'YOUR SKINCARE JOURNEY THRIVES ON CONSISTENCY'. The ad displays four images, one in each quadrant, showing a woman's face with circled areas highlighting skin imperfections. The top left image is labeled 'BEFORE'. The subsequent images, progressing clockwise, are labeled: 'AFTER 2 WEEKS', 'AFTER 4 WEEKS', and 'AFTER 6 WEEKS', visually demonstrating improvements in the skin's condition over time. A small label, 'UNTOUCHED' is placed at the bottom right corner. The layout utilizes a purple background at the top.
Glow Recipe
An image featuring a pin with rounded corners on a solid pink background. The pin has a white background with black outlines around the text and borders. The text "GLOW GANG" is arranged in two rows, with the letters stacked vertically. Below these words, the words "GLOW RECIPE" are written. In the middle of the pin where the word "GANG" is, there's a watermelon slice.
Glow Recipe
The image showcases a skincare product jar against a vibrant, gradient background transitioning from orange to pink. The jar, filled with a white cream, has a bright orange lid and sits slightly off-center, giving the impression of floating. Adjacent to the jar are clusters of small, round, orange berries, adding a natural element to the composition. Text at the bottom reads a quote about the product's moisturizing qualities.
Glow Recipe
A beautifully styled product shot featuring a pink-tinted skincare toner bottle lying on a pink background. The bottle has a minimalist, clean label and is surrounded by a fresh watermelon slice and two green prickly pear cactus leaves, enhancing the product's natural and refreshing aesthetic. The lighting creates soft shadows and highlights, emphasizing the product's presentation.
Glow Recipe
A vertical ad featuring a group of five diverse women posing closely together, smiling at the camera. They are set against a pink backdrop. The women are wearing neutral-toned clothing and jewelry. A product illustration of a bottle is floating at the top right. The text "HOW DO YOU HUE?" is written above the people. A pink arrow is indicating the product.
Glow Recipe
The ad features a split-screen comparison of a woman's face, 'Before' and 'After' using a skincare product. The left side shows the 'Before' image with visible blemishes and skin texture issues, enclosed within a circle. The right side presents the 'After 8 Weeks' image highlighting improved skin clarity and a smoother complexion, also within a circle. Text overlays read 'Blemishes & Texture Visibly Reduced' in a white box, and 'WITHOUT IRRITATION' on the right image. Text at the bottom states "Elena used Blackberry Retinol Blemish Serum for 8 weeks" and ''UNRETOUCHED' label at the bottom-right. The background is a gradient purple fade.
Glow Recipe
A before-and-after style image. It presents a woman's face in four quadrants set against a light purple background. The top left quadrant says 'BEFORE' and shows a close-up of the woman's face with visible skin imperfections. The top right quadrant shows the face at 'AFTER 2 WEEKS', the bottom left at 'AFTER 4 WEEKS' and the bottom right at 'AFTER 8 WEEKS', depicting a visibly improved complexion with reduced imperfections. A white oval highlights the area of improvement in each image. The words 'YOUR Retinol JOURNEY' appear at the top, and the word 'UNRETOUCHED' is present at the bottom, indicating the authenticity of the results.
Glow Recipe
The image showcases a jar of face cream, possibly a moisturizer, set against a gradient background that transitions from vibrant orange at the bottom to a soft pink at the top. The jar, with its transparent orange hue and white cream top, appears to be slightly tilted, casting soft reflections. The jar is accompanied by several small, round orange fruits, presumably related to the cream's ingredients, positioned around it. Text elements, including a review quote from a beauty publication, are placed near the bottom, with a simple, clean layout emphasizing the product and its benefits.
Glow Recipe
Close-up shot of several pink cosmetic bags in varying depths of field. Each bag is a semi-transparent pink mesh material, with a zipper and a small rectangular tag bearing the brand name. One bag has a circular, raised attachment at the end of the zipper with the brand name etched into its surface. The overall composition is soft and monochromatic, creating a clean, aesthetically pleasing visual.
Glow Recipe
The ad uses a before-and-after split image showing a woman's face. On the left (before) side, the woman has visible blemishes and textured skin. On the right (after 8 weeks), the same woman's skin appears smoother and clearer. Text overlays highlight the transformation and the benefit: 'Texture & Lines Softened With a Healthy Glow'. A product bottle graphic is placed in the lower middle. The composition is clean, with a purple gradient background that provides a soft, feminine aesthetic.
Glow Recipe
The ad showcases a before-and-after comparison of a skincare product's effect on skin. Above, purple text reads "YOUR GENTLE DAILY RETINOL" with a "NEW!" label. The ad features two side-by-side images of the same person: "BEFORE" shows a face with visible blemishes; "AFTER 8 WEEKS" shows a clearer complexion. One image has a circle highlighting a region, while the other image notes "UNTOUCHED". The product bottle is displayed below the before image, indicating the serum. The overall color scheme includes a purple background with pink accents.
Glow Recipe
An ad for a skincare product featuring a bottle of serum on a gradient pink background. The bottle is purple with a pump top, and product information is layered around it. Text highlights key ingredients (retinoid blend, blackberry extract, glycerin) and their benefits (clears blemishes, brightens, hydrates).
Glow Recipe

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