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Gousto ads

The hooks, angles and offers behind Gousto’s Facebook and Instagram ads, filed by format and niche.

Ads
64
Newest ad
March 2025
Main niche
Food / Beverage 64
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An image shows a close-up of a red delivery box on a porch in front of a green door. The box is addressed "Northern Ireland" and the text on the box reads "goustoo." The text overlay reads "STRESS-FREE DINNERS ARE YOURS"
Gousto
The ad features a close-up shot of a plate of food, with a hand pouring a creamy sauce over it from a yellow pitcher. The text "KICKSTART 2025 WITH" is centered at the top in white. Text labels highlight the meal's features: "Protein Hit", "10 Minute Meals", and "Calorie Controlled". Below the dish is a promotional offer: "50% off first box + 40% off second box + 20% off first 2 months". The background is softly blurred, focusing attention on the food and the pouring action.
Gousto
The ad features a visually appealing image of a prepared dish on a plate. The dish is composed of various colorful ingredients, possibly quinoa, vegetables, and meat, with fresh green sauce drizzled, conveying a sense of freshness and quality. Steam rising from the plate and from a spoon held in the hand suggests the food is hot and freshly made, adding to the appetizing effect. Text proclaiming 'EATING WELL JUST GOT EASIER' is featured prominently. The overall composition is designed to be attractive and inviting, likely to draw attention and entice viewers.
Gousto
A woman with purple-streaked hair wearing an orange sweater is smiling as she reaches into an open red and white box on a kitchen counter. The box is filled with various food items and packaging, suggesting a meal kit or food delivery service. The background shows a modern kitchen with black cabinets, a sink, and a microwave.
Gousto
The ad features a red rectangular box filled with various fresh ingredients for cooking open on a grey background. The brand's logo is prominently displayed on the box. Below the box text provides the slogan, followed by details regarding the meals.
Gousto
An image showcases a plate of appetizing food, divided into two main sections. The left side features a savory, golden-brown item with a runny egg and sauce. The right side is filled with a fresh, green salad and cucumber slices. Text overlays describe the meal's key features such as "Under 600kcal," "Pre-measured ingredients," and "Delivered to your door". The background is a marble-like surface. The bottom of the ad displays a promotional offer.
Gousto
The ad features a overhead shot of a wooden table with three plates of food displayed. Dishes include rice, carrots, avocado, and shrimp. Text states "FAMILIES OF ALL SIZES LOVE GOUSTO", "Choose from 1-5 portions" and a promotional offer on a red banner: "50% off first box + 40% off second box + 20% off first 2 months".
Gousto
A vertical ad featuring a red cardboard box filled with fresh vegetables and other ingredients, suggesting a meal kit delivery service. The box is branded with a white logo. The text "WANT DINNER IN JUST 10 MINUTES?" is prominently displayed, followed by bullet points highlighting the benefits: "SPEEDY 10 MIN MEALS", "EASY-TO-FOLLOW RECIPES", and "LOW PREP, MAX FLAVOUR". The background is a dark gray color. The overall layout is clean and emphasizes the convenience and ease of the service.
Gousto
The ad features a top-down view of a wooden table setting with several plates of colorful, freshly prepared meals. The layout includes plates of food with various ingredients like shrimp, vegetables, grains, and avocado. Text overlayed suggests a social media interaction, with a quote saying, 'You want it. We've got it.' and a user comment about adding a person to the box. The bottom of the ad includes a promotion with the text '60% off first box + 20% off first 2 months'.
Gousto
An overhead shot of a wooden table showcases several plates of food, elegantly arranged. The text overlay reads: "MEALS FOR 5 PEOPLE" in large white letters above a dark grey background. Underneath appears "Over 500 recipes to choose from every month". Below that, set on the bottom of the frame in a red stripe, is the text "50% off first box + 40% off second box + 20% off first 2 months ".
Gousto
The ad shows a person holding a delicious looking taco. The taco is filled with salmon and colorful salad, suggesting a healthy meal option. Above the taco, tongs hold a piece of saucy salmon, with the sauce trickling down. The text says, "EATING WELL JUST GOT EASIER."
Gousto
The ad features a dark grey background with a white text overlay that says, "DON'T MISS THIS WEEK'S MENU". In the top right corner, it shows pricing information: a line that reads "£34.99" with the price crossed out, and below it "£14.00". Beneath this, it says "4 recipes for 2 people". Below this is a red bar with white text that reads "10 MINUTE MEALS". Under this there are two images, one of "Curried Chicken Noodles" and another of "Meat-Free Chilli Nachos", both in bowls, and they are separated by chopsticks. Finally, it says "60% off first box + 20% off first 2 months".
Gousto
The ad features a red recipe box brimming with fresh produce, suggesting a meal kit service. Above the box is the text "PROBABLY THE BEST RECIPE BOX" with five star icons. Below, there's text stating, "Every recipe I have tried has been delicious and very good quality ingredients." The box is on a wooden surface and surrounded by a dark blue background. At the bottom, there is a red banner with discount information.
Gousto
The ad features a vertical layout. The left side has a dark gray background with white text that reads "SKIP THE SUPERMARKET." Below this is a red square with the text "60% OFF YOUR FIRST BOX". Underneath is a white rectangle with "+" And, "20% OFF YOUR FIRST 2 MONTHS.". Below that is a blue rectangle with "Try now". On the right is an out-of-focus shot of a person holding a fork full of food, and below that is a close up shot of a salad containing chicken.
Gousto
The ad is split vertically with a before-and-after concept. On the left, it shows an unattractive sandwich, while the right side showcases a delicious burger with fries and salad. Text overlayed at the top says 'NO MORE BAD DINNERS'. At the bottom there's a promotion: '60% off first box + 20% off first 2 months'. The background is blurred kitchen scenery.
Gousto
An ad featuring a gourmet burger with a hand holding up the top bun. Below the top bun is a patty, caramelized onions and cheese. The bottom bun rests on a plate with fresh green leaf lettuce, showing a cross-section. Beside the burger is a silver metal bowl of golden steak fries. The background appears to be a red cloth. Text overlays read, "TUNE INTO DINNERS THAT'LL STEAL THE SHOW", as well as the special offer: "60% off first box + 20% off first 2 months".
Gousto
The image showcases a vibrant, healthy meal in a purple bowl, with hands holding chopsticks and a fork taking a bite, suggesting the act of eating. The bowl contains a colorful mix of fresh ingredients. Text overlays highlight key benefits: a discount offer, the promise of high quality fresh ingredients, quick preparation time ('Ready in as little as 10 mins'), and a variety of recipes ('Over 250 recipes a month'). The composition is warm and inviting, centered on the meal.
Gousto
The ad features a wooden table setting with multiple plates of food, each showcasing a colorful and appetizing meal. The dishes contain ingredients like shrimp, avocado, and vegetable components. A light-colored, speech bubble-style box in the center of the image presents the text 'You want it. We've got it.' and a conversational exchange suggesting an offer of adding a person to their meal box service. At the bottom, a dark banner displays promotional offers: '50% off first box + 40% off second box + 20% off first 2 months.'
Gousto
A person in a denim shirt is holding a closed red box on a wooden surface. The box has the brand name in white. The text above the box says 'Mouthwatering, Home-cooked Meals'. The background includes blurred elements suggesting a kitchen or dining setting.
Gousto
The ad features a box filled with fresh ingredients, presumably from the brand. Above the box, there's text that says 'Probably the best recipe box.' Customer reviews with star ratings are shown, reinforcing the quality and taste. Below the box, there is promotional text that offers discounts.
Gousto

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