Refreshed Nov 1, 2026

The hooks, angles and offers behind MUD\WTR’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
27 days
Against Beauty / Personal CareNiche median 40 days
0.7×

The messages MUD\WTR keeps paying for

Same idea, new creatives

  • “First order includes a free starter kit”

    4 ads
    MUD\WTR ad: “First order includes a free starter kit”

    On 4 ads.

  • “JITTER KILLER”

    4 ads

    On 4 ads.

  • “Feel more you, but superhuman”

    3 ads
    MUD\WTR ad: “Feel more you, but superhuman”

    On 3 ads.

How MUD\WTR builds them

96 ads

What MUD\WTR's ads are made of, row by row.

Free with an account.

Longest running

All 96

The MUD\WTR ads that ran longest.

Free with an account.

A man with dreadlocks, wearing a white t-shirt and a blue leather jacket, holds a white paper cup with the MUD WTR logo. He is smiling with his eyes closed as he takes a sip. Text on the screen reads "this is great". The background shows palm trees and a clear blue sky, suggesting a warm, outdoor setting.
Live · 40 daysVideo
The image shows a young person wearing a baseball cap and headphones, sitting in a room with posters on the wall. They are holding drumsticks and appear to be listening to music or practicing drumming. The overall aesthetic evokes a sense of nostalgia, possibly from the 1980s or 1990s, with the lighting and decor. The text overlay, though not visible in the image itself, is provided in the copy as context for the ad's message about breaking cycles of caffeine consumption.
Live · 40 daysVideo
A man is lying in bed, yawning widely with his hands on his head. A black cat is lying on the bed next to him. The time "6:29 am" is displayed in the bottom left corner of the image. The man is heavily tattooed and appears to be waking up.
Live · 40 daysVideo
A man with a beard and a child on his shoulders walks down a sidewalk. A woman walks to his left, holding a green bottle. The text "The last thing I can do is be" is overlaid on the bottom of the image. The background shows trees and houses.
Live · 40 daysVideo
A close-up shot focuses on a black tin of MUD WTR Masala Chai, with ingredients listed on the side, including Lion's Mane. To the right, a creamy beverage sits in a rustic ceramic mug, with a white container of MUD WTR creamer in the background. The text overlay explains the use of Lion's Mane in the product, detailing its benefits for mental performance and the specific sourcing and quality of the ingredient.
Live · 36 days
A woman wearing a grey robe and a pink headband is holding a glass jar filled with ice cubes. She is looking directly at the camera with an open mouth. The text overlay reads "It’s not coffee or tea—it's better." The background shows a kitchen counter and cabinets. The ad promotes MUD WTR, highlighting its benefits over coffee and tea.
Live · 27 daysVideo
A close-up shot shows a person wearing a yellow beanie and a dark jacket, looking down and holding a blue mug. Snowflakes are visible on the beanie and in the air. White text overlays the image, reading "your immune SYSTEM." The overall scene suggests a cold, outdoor environment. The ad is for MUD WTR, a beverage product.
Live · 27 daysVideo
A close-up shot of a black Ninja blender filled with ingredients, ready to be blended. The blender has a clear pitcher with measurement markings. On the base of the blender, there is text that reads "trade cacao, which makes". The buttons on the blender base show "LOW", "MEDIUM", and "HIGH" speed settings. The overall scene is a product shot with overlaid text, suggesting a recipe or ingredient preparation.
Live · 27 daysVideo
A product shot of the MUD WTR starter pack, which includes a tin of the coffee alternative, a wooden scoop, a frother, and a mug, along with small containers of ingredients like cardamom, star anise, and cinnamon. The background is dark gray, and the product is displayed in a purple blister pack. White text overlaying the top of the image reads "Your morning ritual starter pack." A bright yellow button at the bottom of the screen says "Try it Risk-Free →".
Live · 26 days
The creative is a close-up shot of dark wood grain with swirling patterns and dark lines. Text is overlaid on the image. The text begins with a confession from the founder about starting the company and a mistake they made. The rest of the text explains the founder's personal journey with stimulants and anxiety, leading to the creation of MUD\WTR as a healthier alternative. It emphasizes the brand's focus on creativity and supporting the 'creative spirit' through premium organic rituals.
Live · 20 daysVideo
A woman with blonde hair is shown from the chest up, holding a black MUD WTR cup and unscrewing the lid. She is outdoors in bright sunlight with green foliage in the background. Text overlays the image, stating "fun fact I was one of the first people to try MUD water" and "Not all energy is equal. Over 1M people have made the switch to MUD\WTR for clean energy without the jitters, crash, or 3pm collapse.. For a limited time shop the MUD\WTR Fall Sale and get 43% OFF + Free Shipping + An Extra Free Mystery Gift There's never been a better time to make the switch, click below to see how."
Live · 12 daysVideo
The creative is a black and white advertisement for MUD\\WTR. The headline, "Your morning drink should fight inflammation. Not cause it.", is displayed prominently on the left side of the image in large, bold, sans-serif font. To the right, a product shot of a MUD\\WTR container is shown. The container lists "Original Superfunctional Coffee Alternative" and key ingredients like "Masala Chai, Cordyceps, Lion's Mane, Reishi, Chaga, Turmeric, Himalayan Salt". Below the product image, the text "MUDWTR. Turmeric. Ginger. Cinnamon. Cacao. Organic mushrooms. mudwtr.com" is presented in a similar bold font.
Live · 11 days
The ad features a bright blue sky with white clouds as the background. Large white text at the top reads "NOW'S YOUR CHANCE TO TRY MUD\WTR.". Below this, bright yellow text states "SAVE $4 on MUD\WTR for a limited time at". The Safeway logo is prominently displayed on the left. On the right, a glass of iced matcha drink and a box of MUD\WTR products are shown. A bright green button with black text says "Save Now". The bottom of the ad has a green banner with text detailing the offer: "Save $4.00 on One (1) mud\wtr Original Cacao &/or Matcha 8ct box through 7/31/26."
Ended · 6 days

How MUD\WTR makes its ads

What its ads are built from, by type, counted over the ads we have read.

What MUD\WTR's ads are built from: who is in frame, the words, the structure, the top format and hook.

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