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Refreshed Nov 1, 2026

Boxed Water Is Better ads

The hooks, angles and offers behind Boxed Water Is Better’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
13 days
Against Food / BeverageNiche median 47 days
0.3×

The messages Boxed Water Is Better keeps paying for

Same idea, new creatives

  • “DITCH THE PLASTIC BOTTLES”

    2 ads
    Boxed Water Is Better ad: “DITCH THE PLASTIC BOTTLES”Boxed Water Is Better ad: “DITCH THE PLASTIC BOTTLES”

    Running since May 2022.

  • “BOXED WATER IS BETTER”

    2 ads

    On 2 ads.

How Boxed Water Is Better builds them

26 ads

What Boxed Water Is Better's ads are made of, row by row.

Free with an account.

Longest running

All 26

The Boxed Water Is Better ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

26 ads

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A person is relaxing in a pool on a float, holding a carton of Boxed Water. The carton has the text "BOXED WATER IS BETTER" and "hello" printed on it. Overlay text in pink reads "Swipe up to learn more!". Below that, in turquoise text, is the main message: "Enjoy 10% off your first purchase of Boxed Water, a sustainable alternative to plastic water bottles."
Ended · 60 days
Boxed Water Is Better
The image displays three white cartons of Boxed Water Is Better. The carton in the foreground on the left has the text "BOXED WATER IS BETTER." printed in large black font. The carton behind it has the same text. The carton on the right has the word "hello" written in a simple black script. Overlaid on the image in pink boxes are the words "4 different sizes. 4 ways to drink 100% pure water in our sustainably packaged cartons." In the bottom right corner, a grey box with rounded corners contains the text "Swipe up to learn more!"
Ended · 60 days
Boxed Water Is Better
A close-up shot shows a person wearing gloves and a light-colored long-sleeved shirt, using a small shovel to dig into dry, brown soil. The person is planting a small green seedling. The background is blurred, showing more dry grass and dirt. The overall scene depicts a person engaged in planting or gardening activities, emphasizing a connection with nature and environmental care.
Ended · 33 daysVideo
Boxed Water Is Better
A person walks on a dirt path through a hillside covered in vibrant orange and green ferns, with a dense forest of tall evergreen trees behind them. The sky above is overcast and dark. Text overlays the image, stating "This could disappear if we don’t act. We’ve teamed up with the National Forest Foundation to plant 1 million trees by the end of the year."
Ended · 32 days
Boxed Water Is Better
The creative is a branded asset with the words "BOXED WATER" in large, bold, black, sans-serif font against a light grey background. Below "BOXED" and to the right of "WATER" is a black teardrop shape with a registered trademark symbol. The hook "Ditch the plastic bottles!" is displayed prominently at the top of the creative in white text with a black outline.
Live · 27 daysVideo
Boxed Water Is Better
A plastic bottle lies on a sandy beach with small crabs around it. The sun is setting in the background, casting a warm glow. White text overlayed on the image asks, "WHY AREN'T PLASTIC BOTTLES GOING AWAY?" The image highlights environmental pollution on beaches.
Ended · 24 days
Boxed Water Is Better
A carton of Boxed Water is prominently displayed on a weathered wooden post, with a beach and ocean blurred in the background. The carton features bold text that reads "IS BETTER." and lists "SUSTAINABLE," "PURE," and "THOUGHTFUL" with accompanying descriptions. The "SUSTAINABLE" section highlights that the box is made from paper, a renewable resource, and is an alternative to plastic bottles. The "THOUGHTFUL" section mentions that proceeds from each box help plant trees and clean up oceans and beaches.
Ended · 22 daysVideo
Boxed Water Is Better
The creative is a mobile phone screen displaying text. The top half of the screen is white with black text that reads "THE ENVIRONMENTAL IMPACT ALUMINUM CANS HAVE ON OUR PLANET". The bottom half of the screen is a teal color. In the center of the teal section, there is an image of a Boxed Water carton and a crushed aluminum can. Below the image, in white text, it asks "IS ALUMINUM REALLY SUSTAINABLE?". At the very bottom, it instructs the viewer to "SWIPE UP TO READ".
Ended · 16 days
Boxed Water Is Better
A carton of Boxed Water is Better stands next to a small, newly planted pine tree on the ground. The tree is wrapped in burlap at its base. The scene is set outdoors on a path surrounded by grass and dirt. The carton has the brand's logo and slogan, "BOXED WATER IS BETTER." The copy overlays the image, stating, "We’ve been stuck at home for so long that we’ve resorted to naming our plants…🌱🤪"
Ended · 15 daysVideo
Boxed Water Is Better
The creative shows a close-up, first-person view of hands wearing orange gloves, digging into a pile of dark soil surrounded by green grass. The hands appear to be made of a light-colored material, possibly clay or a similar craft material, giving them a whimsical, non-human appearance. The text overlay reads, "Yup! This is exactly how we help the National Forest Foundation plant more trees." The overall impression is a playful and symbolic representation of planting or gardening.
Ended · 13 daysVideo
Boxed Water Is Better
A person with their back to the camera, wearing a backpack and looking out at a mountain landscape. Large, green text overlays the image, reading "ECO-FRIENDLY TRAVEL PRODUCTS". At the bottom right, white text says "SWIPE UP TO READ". The image is framed to look like it is displayed on a smartphone screen.
Ended · 13 days
Boxed Water Is Better
A carton of Boxed Water is Better is shown in a natural setting, surrounded by greenery and moss. The carton is white with bold blue text that reads "BOXED WATER IS BETTER." The background is softly blurred, with sunlight filtering through trees. The text overlay on the image poses a startling statistic about future ocean plastic waste, aiming to highlight the environmental benefits of choosing boxed water over plastic bottles.
Ended · 13 days
Boxed Water Is Better
A massive pile of trash, including plastic bottles, bags, and cardboard boxes, is shown overflowing onto a coastline with the ocean and distant mountains in the background. The image is overlaid with text that reads: "Recycling for plastic has declined from 8.7% to less than 6%.🤯" The visual highlights the severe environmental problem of plastic waste.
Ended · 8 days
Boxed Water Is Better
An aerial view of ocean waves crashing against rocky shores. White text is overlaid on the image, reading "WE ARE ALL IN THIS TOGETHER." The scene includes a few people swimming in the clear blue water near the rocks. The overall impression is one of unity and connection with nature.
Ended · 8 days
Boxed Water Is Better
A carton of Boxed Water is prominently displayed on a white surface in front of a window. Behind the water carton, a bouquet of pink tulips in a glass vase and two potted green plants are visible. The background shows the facade of a building with multiple windows and a red tiled roof. The text "BOXED WATER IS BETTER." is printed in large black letters on the carton. The copy "For just a little hydration—our 330mL is here! ♻️ Still renewable, reusable & recyclable." is overlaid on the image.
Ended · 8 days
Boxed Water Is Better
The creative features large, white, sans-serif text that reads "DITCH THE PLASTIC" against a turquoise background. The background appears to be underwater, with some blurry debris or plastic visible floating in the upper left quadrant. The text is stacked in three lines, with "DITCH" on the top, "THE" in the middle, and "PLASTIC" on the bottom, dominating the visual space. There is a thin white horizontal line extending from the right side of the word "DITCH" across the frame.
Ended · 8 days
Boxed Water Is Better
An aerial view of ocean waves crashing against rocky shorelines. White text overlaid on the image reads "WE ARE ALL IN THIS TOGETHER." In the lower right corner, a few people are visible swimming in the clear blue water near the rocks. The scene evokes a sense of unity and shared experience against the backdrop of nature's power.
Ended · 8 days
Boxed Water Is Better
A stop-motion animation shows a pair of orange-gloved hands digging into a pile of dirt on a patch of green grass. The hands appear to be made of clay or a similar material, with a cartoonish, rounded shape. The scene is shot from a top-down perspective, focusing on the action of digging. The overall impression is whimsical and playful, suggesting a connection to nature or gardening.
Ended · 7 daysVideo
Boxed Water Is Better
A framed display case contains two rows of Boxed Water cartons. The top row has seven cartons with the "Boxed Water" logo. The bottom row has seven cartons with "BOXED WATER IS BETTER." printed on them. White text overlaid on the image reads "DITCH THE PLASTIC BOTTLES." The ad copy is a five-star review from a customer named Phyllis T. praising the product's recyclability and taste.
Ended · 5 days
Boxed Water Is Better
The creative is a branded graphic with the words "PLANT MORE TREES" in bold black text next to a simple illustration of a green tree with a brown trunk. The text "PLANT MORE TREES" is stacked in three lines. To the right of the word "TREES" is a small drawing of a paper airplane. The hook is "Share this post to your story to plant 2 trees in our national forests!🌲" which is part of the ad copy and not visible on the creative itself.
Ended · 5 daysVideo
Boxed Water Is Better

How Boxed Water Is Better makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Boxed Water Is Better's ads are built from: who is in frame, the words, the structure, the top format and hook.

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