Huel Winning Ads

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An advertisement presents an opened cardboard box, revealing various promotional items. The box is filled with a black bag bearing a company logo and a black t-shirt on the left, and a shaker on the right. Text overlays describe the items, including pricing and promotions. The overall layout is clean and informative, highlighting the welcome kit offer.
An ad showcasing a black and white cylindrical bottle held in a hand against a white background. The bottle has a black top and a white bottom with the brand's name. Text on the left side reads, "This is not a shake. It's breakfast on-the-go." To the right of the bottle, there are details: "40g protein", "26 vitamins & minerals", "400 kcal", and "£1.68 per meal". Below the details is the text "Black Edition".
The ad features a glass of creamy banana-flavored shake in a clear glass, sitting in front of a black bag that is partially visible on the left side. Text on the bag reads “17 meals for 2,21€ per meal”. To the right of the shake, there are three boxes with descriptive texts: “40g protein”, “26 vitamins and minerals”, and “400 kcal”. The background fades from a light yellow at the bottom to a brighter yellow at the top. The text at the top reads "Smooth, creamy, and oh-so-banana", while the Black edition tagline is written at the bottom.
The ad features a well-lit, flat-lay composition displaying a product package, a t-shirt, a shaker bottle, and a scoop, all related to the product. Text highlights a free welcome kit offer with the central message: 'Your free welcome kit is waiting for you'. Detailed product information is presented on the packaging: 'daily greens', and details about the ingredients: 91 vitamins, minerals, and wholefood-sourced nutrients, adaptogens, super greens & fruit complex, mushroom blend, dairy-free probiotics, antioxidants. Additional text includes 'Original Flavor.' The layout includes pointers to different free items, like a free t-shirt with a value of £20 and a bottle with a value of £10. A green banner at the bottom with the text, 'While stocks last,' creates a sense of urgency. The background is a tiled wall which creates a neutral backdrop.
The ad features a bottle of a flavored meal replacement drink shown against a yellow backdrop. The drink is shown front and center. The top half of the image has bold text asking a question and stating a solution. Below that are icons with details about the drink such as calories, protein, vitamins, and if its plant based. In the bottom corner are bottles of the product and the text "Available in" then the logo of Tesco Express.
The ad features five black bowls, each filled with a different variety of prepared meals, against a clean white background. Above the bowls is the text, "No time for lunch? No problem." followed by "21 meals for 3,46 € per meal." The Huel logo is displayed in the bottom right corner.
An ad with a clear white background showcases a glass of a creamy, beige-colored drink held in a hand. The text "Say goodbye to snacking" is at the top. Below this, the ad highlights the product's features, displaying "40g protein", "26 vitamins & minerals", and "400 calories". There's an offer for a free t-shirt and shaker for new customers, with associated illustrations. The overall composition is clean and informative.
The ad features a white background with a bottle of Huel in the center angled towards the left. The bottle is divided into black from the neck down and a white midsection. The copy at the top states, "Your new 5am breakfast buddy" . Below this are stats for protein, calories, and time. To the left of bottle is circular tag with text listing the price of 17 meals. The top right says 'Huel Black edition'. There are other parts of drink accessories around the bottle.
An ad with a light beige background. On the left, there's the number '91' above the word 'ingredients', and a grid of various ingredients like vegetables and fruits. On the right, the text '1' is written above the words 'daily greens'. Underneath, a bottle with green liquid, labeled 'daily greens'. At the bottom, the brand appears.
An advertisement for a welcome kit. The ad features the text "Your free welcome kit is waiting for you." Displayed below are images of a black t-shirt, a pouch of daily greens, and a transparent bottle. Text below each item indicates the included free items. The background is a clean white.
An advertisement showcasing a promotional offer for a nutrition brand. The ad features an open cardboard box filled with various products. A black t-shirt sits at the top. Labeled with numbers and arrows pointing to the products inside. In the bottom-left corner, a box with 'Worth 96 Now 69 when you subscribe'. The background is white, with the advertisement taking up a smaller portion of it, with text at the top, the text says 'Want to try Huel but not sure where to start?
An overhead shot showcases an open cardboard box filled with various food and supplement products. The box contains multiple bottles and containers arranged neatly, suggesting a bundle of items. Arrows indicate different items such as a t-shirt, nutrition bars, vitamins, and ready-to-drink meals. Text labels and numbers call out the products including "Hot & Savoury Pots" and "Complete Nutrition Bars." Bold text states "Huel's top picks in one big bundle." A black rectangular label at the bottom displays the original and discounted price, along with the subscription terms.
The ad features three tilted glasses of a yellow smoothie, held by hands against a bright yellow background. Text at the top reads 'Smooth, creamy, and oh-so-banana' . Arrows point to the glass, with labels such as '26 vitamins & minerals', '40 g protein', and '400 calories'. Text at the bottom says, 'From 2,21 € per meal' with a further note, 'with subscription', along with the brand name.
An advertisement shows a person's hand holding a white and black bottle against a white background. The bottle is labeled and has a black lid. Text is overlaid: "This is a meal", and further details about the product include nutrient information and cost per meal. The layout is clean and modern.
The ad features three glasses filled with different flavored smoothies, held by three sets of hands against a white background. The flavors are labeled as 'Salted Caramel', 'Strawberries & Cream', and 'Vanilla'. Text at the top reads "Don't change your life, your breakfast is enough." Below the glasses, additional text details the offer: '34 meals for 2,21€ per meal with a subscription'. The brand logo is visible at the bottom right.
The ad features a visually appealing product shot of a 'Taster Bundle' from Huel, a meal replacement brand. The image showcases an array of products, including ready-to-drink bottled meals, hot and savory pots, complete nutrition bars, a t-shirt, and vitamins. The products are neatly arranged on a clean, white surface, likely a countertop. Each item is clearly labeled, accompanied by numerical indicators representing the quantity or type of product. The layout is well-organized, ensuring easy comprehension of the bundle's contents. The ad also clearly displays the original and discounted prices, indicating a time-limited promotion, aiming to entice potential customers through this special offer.
The ad features a hand holding a black and white bottle of Huel. The bottle is the central focus, showcasing the brand prominently. Above the bottle, text declares "This is a meal. Not a protein shake." A sticker on bottle states "17 meals for £1.68 per meal".The background shows a minimalistic kitchen setting with white tiled walls and plants sitting on the shelves. The hand with a watch is in the frame, implying a lifestyle theme to the ad.
The ad is a vertical image showcasing a close-up of Katsu Curry Noodles served in a white paper bowl. The noodles are being lifted by a fork, revealing a rich curry sauce and ingredients. Steam is rising from the bowl and the noodles, suggesting freshness and warmth. The text 'No Prep, No Cooking.' is prominently displayed at the top in a bold, white font, immediately conveying the product's core benefit. Below this, the product description 'Hot & Savoury Pots Katsu Curry Noodles' is written in a smaller font. The background is a dark, solid color, which makes the food stand out. The bottom of the image includes the product branding.
An image featuring a white, cylindrical water bottle with a black top and handle, set against a textured pink and red surface. The bottle has text that reads 'Huel' printed on it in black. Positioned to the side of the bottle are three green checkmark boxes displaying these texts: 'Easy to prep', 'Taste great', and 'Easy calorie control'. The background appears to be a textured surface.
The ad features a beige colored meal replacement drink in a clear glass. To the left is visible a package with a partial view of the product name. At the top left, a circular box with text says "17 meals for £1.68 per meal." Text on the right side says "This is a meal. Not a protein shake." Next to the text are three boxes listing features of the product: 40g protein, Free T-shirt, and Free shaker. Under the features, the product name is displayed: "Black Edition."
The ad features three white cups with food inside, each labeled with the brand name. Text at the top says 'Hot, healthy, and ready in 5 minutes'. One cup is labeled with '22g protein' and another states 'Ready in 5 minutes'. Below the cups is the text 'Instant Meal Pots'. The background is black with smoke-like visual effects.
The image is a promotional ad for a protein product bundle. It features a collection of products, including bottled protein drinks, protein powder, a shaker bottle, and a t-shirt, all arranged on a marble surface. The products are visually emphasized. The layout features text overlays indicating the promotional offer, and lists the items included, like "25 of our highest protein meals", "26 Complete Protein Powder servings", and "1 free Huel shaker". Price and value are highlighted. The overall composition is clean with a focus on the products and the offer.
The advertisement features a dark background with five bowls of food arranged in a circular pattern. Each bowl has a different meal, with warm steam rising from them emphasizing a hot meal presentation. The text 'Small changes, big results' is written in a white bold font, with the price per meal is underneath written in a smaller font. The brand's logo is at the bottom left.
The ad shows a cardboard box containing various Huel products. Inside, there's a branded T-shirt, hot & savoury pots, complete nutrition bars, ready-to-drink bottled meals, and daily A-Z vitamins. The box has labels indicating the number and type of products included. Text introduces the 'Taster Bundle' with a listed worth and a discounted price. Various products point and label each item.

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