AdSwipeFile

Refreshed Nov 10, 2026

Huel ads

The hooks, angles and offers behind Huel’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Huel’s Meta page
1,262
LaunchedLast 30 days, on its Meta page
30
Median runHow long its ads stay up
111 days
Against Food / BeverageNiche median 20 days
5.5×

The messages Huel keeps paying for

Same idea, new creatives

  • “This is a meal. Not a protein shake”

    7 ads
    Huel ad: “This is a meal. Not a protein shake”

    Running since Nov 2025.

  • “FREE 2026 Welcome Kit”

    3 ads
    Huel ad: “FREE 2026 Welcome Kit”Huel ad: “FREE 2026 Welcome Kit”Huel ad: “FREE 2026 Welcome Kit”

    Running since Jan 2026.

  • “Smooth, creamy, and oh-so-banana”

    3 ads

    On 3 ads.

How Huel builds them

136 ads

What Huel's ads are made of, row by row.

Free with an account.

Longest running

All 136

The Huel ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

136 ads

Ask your agent about these ads
A close-up shot shows a creamy, orange pasta dish being poured from a white container into a white bowl. The text "Huel has got you covered." is overlaid in large, white, sans-serif font with a black outline. The background is blurred, focusing attention on the food and the text. The image appears to be a product shot with overlaid text, suggesting a meal solution.
Active · 389 days
Huel
The video shows two black cups filled with food. Text overlays highlight the benefits of the Huel Meal Packs. The left cup is labeled with "26 Vitamine & Mineralstoffe" and "Bis zu 25 g Protein". The right cup is labeled with "6 leckere Sorten" and "In 5 Minuten fertig". The hook contrasts the cost and benefits of Huel with an unhealthy lunch.
Active · 389 days
Huel
The video opens with a close-up of Huel instant meal cups in a box. Text appears asking if the viewer is tired of wasting time and money on lunch. It then shows a stack of Huel cups and a prepared cup with a fork, explaining that Huel instant meal cups are the solution. The video demonstrates how to prepare the meal by adding hot water and waiting, highlighting its protein content and nutritional completeness. Finally, it shows a person enjoying the meal and a screen with the Huel logo and a call to action.
Active · 389 daysVideo
Huel
The creative shows a close-up, top-down view of someone pouring a white powder from a Huel packet into a white bowl. In the background, a red toaster and a black electric kettle are visible on a wooden countertop. The text overlay at the bottom of the screen reads "it was comforting." The overall scene depicts a simple, everyday moment of preparing a meal.
Active · 389 days
Huel
The video shows two black cups filled with pasta dishes. Text overlays highlight nutritional information and preparation time. The first cup has text pointing to '26 vitamins & minerals' and 'up to 22g protein'. The second cup has text pointing to '170 health benefits' and 'Ready in 5 minutes'. The main text at the top asks, 'Burnt out from weekly meal prep?' and mentions 'Huel Meal Packs'.
Active · 389 daysVideo
Huel
The image displays two black cups filled with pasta. Text overlays highlight key features of the product. On the left, text points to the cup stating "26 vitamins & minerals" and "Up to 25 g protein". On the right, text indicates "6 delicious flavors" and "Ready in 5 minutes". The main headline at the top contrasts the cost and nutritional benefits of the product with an unhealthy lunch.
Active · 389 daysVideo
Huel
A close-up shot of a glass filled with a dark brown beverage, likely a protein shake, is presented against a dark, gradient background. Prominently displayed at the top of the image in large white font is "40 g Protein", followed by smaller text that reads "aber es ist kein Proteinshake" (but it is not a protein shake). To the left of the glass, a white box highlights "173 wissenschaftlich belegte gesundheitliche Vorteile" (173 scientifically proven health benefits), with a footnote "*Huel.com/benefits". To the right, another white box states "26 Vitamine & Mineralstoffe" (26 vitamins & minerals).
Active · 389 days
Huel
A close-up shot shows a hand holding a fork with pasta being lifted from a white cup labeled "Instant Meal Cup". The text "EAT PASTA LOSE WEIGHT" is prominently displayed in large yellow letters across the image. Below this, smaller text reads "High-protein. Low-calorie. Full for hours." with additional fine print about Huel's benefits for calorie intake and weight loss.
Active · 314 days
Huel
The image displays four bowls of pasta dishes arranged on a marble background. Black tape strips with white handwritten text are overlaid on the image. The top strip reads "THIS IS HOW", and the bottom strip reads "I SAVE 3 HOURS EVERY WEEK!". A green rectangular banner is placed over the middle-left bowl, stating "INSTANT MEALS FROM JUST 3,60 € PER MEAL".
Paused · 302 days
Huel
A clean, studio-shot advertisement featuring a Huel shaker bottle filled with layered ingredients next to a glass of prepared shake. The top of the image displays a bold headline addressing a lack of time for cooking. Below this, four bullet points compare the nutritional content of the product to common whole foods using icons. The bottom left corner mentions a free gift offer, and the brand logo is placed at the bottom.
Active · 300 days
Huel
The creative is a static image with text overlay. The text contrasts the cost and nutritional value of an unhealthy lunch with a meal replacement drink. The background shows an open refrigerator stocked with bottles of Huel. The text highlights that the Huel drink is cheaper and more nutritious than an unhealthy lunch.
Active · 300 days
Huel
The creative features a clear glass, resembling a tumbler, with a brown liquid being poured into it. To the left, there are three rounded, light-colored buttons. The top button displays a small black pouch with the Huel logo and the text "40g PROTEIN". The middle button shows a black t-shirt with the Huel logo and the text "FREE T-SHIRT". The bottom button displays a white and black shaker bottle with the Huel logo and the text "FREE SHAKER". Below these buttons, in smaller text, it reads "FREE SHAKER & T-SHIRT FOR NEW CUSTOMERS". In the bottom right corner, a black circle contains white text stating "17 meals for 2,29 € per meal" and below that "*WITH A SUBSCRIPTION".
Active · 300 days
Huel
A black bag of Huel powder and a glass of Huel shake are shown on the left. On the right, a black shaker bottle and a black t-shirt are displayed. Text overlays announce "FREE Shaker 12€", "FREE T-shirt 25€", and "FREE Delivery". The main headline reads "FREE 2026 Welcome Kit". A disclaimer at the bottom states "Welcome kit for new customers only. Free delivery on orders over 50 €."
Active · 293 days
Huel
A yellow background features a black Huel bag and a glass of Huel shake. To the right, a black shaker bottle and a black t-shirt are displayed with text indicating they are free. Below these items, text highlights free delivery. The top left corner prominently displays "FREE 2026 Welcome Kit."
Active · 288 days
Huel
The creative shows a person holding a Huel shaker bottle in a warehouse or storage facility. The bottle is white with black text that is blurred due to motion. The background is out of focus with shelves of boxes on either side. On-screen text at the bottom of the image reads: '*Substituting two daily meals of an energy restricted diet with meal replacements contributes to weight loss.' The hook text is overlaid at the top of the image: 'The hardest part about losing weight* is staying consistent'.
Paused · 286 daysVideo
Huel
The video shows shelves stocked with Huel Black Edition protein powder bags and bottles in a warehouse setting. Text overlay reads "Packing 1,360g protein". The camera is held from a first-person perspective, showing hands reaching towards the shelves. The overall impression is of a fulfillment or packing process for a protein supplement brand.
Active · 284 days
Huel
The image features a bowl of food and a fork in the foreground against a yellow background. Text overlays announce "FREE 2026 Welcome Kit." To the right, a black Huel pot and a black Huel t-shirt are displayed with their prices crossed out and "FREE" above them. Below the t-shirt, an icon of a delivery truck is shown with "FREE Delivery" text, indicating a promotional offer for new customers.
Active · 260 days
Huel
A hand holds a packet of Huel Cinnamon Roll flavor above an open black box filled with various Huel Black Edition variety packs. Two yellow sticky notes are attached to the inside of the box lid. The top note reads "THE TRIAL BOX..." and the bottom note reads "YOU'VE BEEN ASKING FOR!". Yellow text overlaid on the image asks, "Want 40g of protein before 9am? This is for you."
Active · 246 days
Huel
Three Huel Hot & Savoury Pots are shown in the foreground, with steam rising from them. The text overlay reads "Huel Hot & Savoury Pots" and "Instant noodles, but make them healthy." To the right, a black box lists key benefits: "Ready in 5 minutes," "26 vitamins & minerals," "From 22g protein*," and "Over 170 health benefits**."
Paused · 244 days
Huel
A dark-themed graphic displays eight different flavors of bottled meal shakes arranged in two rows. Below the bottles, three distinct sections highlight the product's nutritional benefits and a subscription discount. The overall layout is clean and minimalist, focusing on the product variety and value proposition.
Active · 235 days
Huel

How Huel makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Huel's ads are built from: who is in frame, the words, the structure, the top format and hook.

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