Refreshed Nov 1, 2026

The hooks, angles and offers behind Kolkata Chai Co.’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
56 days
Against Food / BeverageNiche median 20 days
2.8×

The messages Kolkata Chai Co. keeps paying for

Same idea, new creatives

  • “REAL CHAI WITH ZERO ARTIFICIAL JUNK”

    2 ads
    Kolkata Chai Co. ad: “REAL CHAI WITH ZERO ARTIFICIAL JUNK”Kolkata Chai Co. ad: “REAL CHAI WITH ZERO ARTIFICIAL JUNK”

    Running since Aug 2026.

  • “FRESH CHAI IN MINUTES, NO BARISTA NEEDED”

    2 ads
    Kolkata Chai Co. ad: “FRESH CHAI IN MINUTES, NO BARISTA NEEDED”

    On 2 ads.

  • “GRANDMA-APPROVED MASALA CHAI”

    2 ads
    Kolkata Chai Co. ad: “GRANDMA-APPROVED MASALA CHAI”Kolkata Chai Co. ad: “GRANDMA-APPROVED MASALA CHAI”

    On 2 ads.

How Kolkata Chai Co. builds them

21 ads

What Kolkata Chai Co.'s ads are made of, row by row.

Free with an account.

Longest running

All 21

The Kolkata Chai Co. ads that ran longest.

Free with an account.

A bag of Kolkata Chai Co. Signature Masala Chai Mix and a blue patterned mug filled with chai are displayed against a light blue background. A yellow circle with "26% OFF" is overlaid on the left side of the image. Spices like cinnamon sticks, cardamom pods, cloves, and peppercorns are scattered around the mug and bag. Below the product image, large black text reads "REAL CHAI WITH ZERO ARTIFICIAL JUNK." Smaller text below that states "100% natural ingredients • Organic Assam tea & whole spices • Zero added sugar." A red "ORDER NOW" button is at the bottom.
Active · 68 days
A bag of Kolkata Chai Co. Signature Masala Chai Mix and a blue ceramic mug filled with chai are displayed on a light blue surface. A yellow circle with "26% OFF" is overlaid on the image near the mug. The text "REAL CHAI WITH ZERO ARTIFICIAL JUNK." is prominently displayed below the product, followed by "100% natural ingredients • Organic Assam tea & whole spices • Zero added sugar" and a red "ORDER NOW" button.
Active · 66 days
Two men are standing on a sidewalk in front of a car. The man in the foreground is wearing a blue and white patterned shirt, and the man behind him is wearing a green shirt with patches. The text on the screen contrasts the product with weak, sugary chai lattes from coffee shops and grocery stores, implying a superior at-home alternative.
Active · 60 daysVideo
A man in a black collared shirt and a gold chain is shown in profile, looking to the left and smiling. Text overlays the image, stating that one does not need to be a Michelin-starred chef to make delicious chai at home. The ad promotes a loose leaf tea and spice mix that allows for authentic chai preparation in six minutes, highlighting clean ingredients and customization options. It also mentions a limited-time offer of 26% off and two free gifts with the first order.
Active · 60 daysVideo
A man is shown from the chest up, holding a white coffee cup with a green sleeve to his lips and drinking from it. He is wearing a dark jacket over a yellow and navy shirt. The background appears to be a retail store with clothing racks visible on the left and mannequins in the distance on the right. The hook text "Would the chai your drinking pass the Indian mom test?" is overlaid on the image.
Active · 60 daysVideo
A man and a woman are shown outdoors, preparing drinks. The man, wearing sunglasses, holds a green beverage and a small cup of white powder. The woman, with sunglasses perched on her head, is being handed a small blue cup and a sieve. On-screen text reads "We'll never go back to" and the blue cup has "KOLKATA" printed on it. The scene suggests a comparison or a preference for a particular way of preparing or consuming beverages.
Active · 56 daysVideo
The top half of the creative shows a man with a beard and dark hair speaking directly to the camera. The bottom half shows a pot of boiling water on a stove with a grater being held over it. Text overlays read "Step 2" and "Once the water is boiling,". The ad is for Kolkata Chai Co. and promotes a loose leaf tea and spice blend.
Active · 56 daysVideo
A hand holds a teal and yellow bag of Kolkata Chai Co. Signature Masala Chai Mix. The bag has text that reads "MAKES 20 CUPS" and "KOLKATA CHAI CO." The hook text is overlaid on the bag. The background shows kitchen shelving with spice jars and a countertop. A pair of scissors is positioned to cut the top of the bag.
Active · 33 daysVideo
A woman with long dark hair, wearing a cream-colored, cable-knit sweater with distressed details, is holding a clear glass mug filled with a light brown beverage and drinking from it. She is looking down at the mug with a thoughtful expression. The background shows a window with blinds, suggesting an indoor setting. On-screen text asks, "Struggling to make good chai at home?" and promotes a pre-measured tea and spice mix that ensures a perfect cup every time, also mentioning a free strainer and scoop with orders.
Active · 25 daysVideo
A mug of chai and a bag of Kolkata Chai Co. Signature Masala Chai Mix are placed on a blue surface. A black circle with "26% OFF" is overlaid on the image. The text "Why settle for fake chai? Real Assam tea. Real spices. Zero sugar." is displayed at the bottom of the image. The product packaging highlights "Signature Masala Chai Mix" and "Made with Organic Assam Black Tea."
Active · 24 days
A person with glasses and a plaid jacket is standing outside, looking slightly off-camera. A tray with several small blue cups labeled "KOLKATA" is being held in front of them. Text overlays on the cups read "HAVE". A hand is holding a sieve with a small black device attached to it above the cups. Another hand is holding an iced coffee with a green straw. The scene appears to be a street interview or product sampling.
Active · 16 daysVideo
A person's hands are shown carefully pouring a brown liquid from a metal saucepan through a fine-mesh sieve into a clear glass. The liquid in the saucepan appears to be a beverage, possibly tea or coffee, and steam is rising from it. The sieve catches some solid particles, while the liquid passes through into the glass, where it forms a frothy layer at the bottom. The background shows a kitchen counter with a marble-like pattern and hints of kitchen cabinets and windows. On-screen text contrasts artificial syrups with a better alternative.
Active · 14 daysVideo

How Kolkata Chai Co. makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Kolkata Chai Co.'s ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Kolkata Chai Co. advertises on Facebook and Instagram

The library holds 21 ads from Kolkata Chai Co. in Food / Beverage. Its most common visual formats are Text Overlay (13 ads), Product Image (11) and Lifestyle Image (7). Its ads most often open on Bold claim (6 ads), Question (4) and Contrast (3) hooks. Its ads stay up a median 56 days, 2.8× the Food / Beverage median of 20 days.