Refreshed Nov 1, 2026

The hooks, angles and offers behind Jot’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
32 days
Against Food / BeverageNiche median 19 days
1.7×

The messages Jot keeps paying for

Same idea, new creatives

  • “NEW LIMITED FLAVOR ALERT!”

    3 ads
    Jot ad: “NEW LIMITED FLAVOR ALERT!”Jot ad: “NEW LIMITED FLAVOR ALERT!”Jot ad: “NEW LIMITED FLAVOR ALERT!”

    Running since Jul 2026.

  • ““Better than the cafe, and comes with an adorable free mug. Stop it.””

    2 ads
    Jot ad: ““Better than the cafe, and comes with an adorable free mug. Stop it.””Jot ad: ““Better than the cafe, and comes with an adorable free mug. Stop it.””

    Running since Oct 2026.

How Jot builds them

20 ads

What Jot's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Jot ads that ran longest.

Free with an account.

A man wearing a maroon hoodie is holding up a glass of a light-colored beverage with a straw. Text overlays on the image read "It tastes just like the oat milk latte from the shop." Below that, smaller text says "tastes just like the Oat Milk Latte from the shop - @nicksaysgo." The background appears to be a wall with a grid of colorful squares and a framed picture.
Active · 143 daysVideo
The image features a bottle of Jot Ultra Coffee concentrate in Caramel flavor, a dark blue insulated mug with its lid and a metal strainer, and a silver spoon. Text overlays highlight a "$30.00 FREE" offer on the mug and a "$4.00 FREE" offer on the spoon. The main text reads, "An iced latte that's ready in 3.5 seconds, but tastes like it took hours? Say less." A yellow banner at the bottom states, "LIMITED OFFER: FREE MUG + SPOON WITH ORDER."
Active · 143 days
A clean, top-down product shot of a white, round container with the Jot logo embossed on it, set against a plain, light brown background. Text overlays highlight the product's benefits, such as being a 20x coffee concentrate, cheaper than a Starbucks latte, and quick to prepare. It also promotes a free welcome gift and an extra 25% off for subscribers, featuring customer testimonials praising the taste and convenience.
Active · 140 days
The image is a close-up shot of a bottle of Jot's Strawberry Vanilla Iced Coffee, surrounded by scoops of vanilla ice cream and sliced strawberries. Large white text on the left and bottom reads "Strawberry" and "Vanilla" respectively. The bottle label also says "Strawberry Vanilla Ultra Coffee". Pink text on the top and sides of the image reads "NEW LIMITED FLAVOR ALERT!". The creative highlights a new, limited-edition summer flavor with a question hook.
Active · 112 days
A close-up shot of a brown cardboard box with a black rabbit logo and the text "SOMEONE AT JOT" printed on it. Overlayed text at the top of the box reads "HOW IS THIS BOX SO CHEAP" with crying and shocked emojis. The box is partially open, revealing a lighter brown interior. The creative focuses on the packaging and its perceived low cost.
Active · 74 daysVideo
Two hands hold up Jot cans against a gradient background. The can on the left is light blue with a whimsical forest scene and the Jot logo. The can on the right is light purple with a similar forest scene featuring a white rabbit. Iced coffee is spilling from the top of both cans. White text overlays the image, with the top section reading "Come for the free mug" and the bottom section reading "Stay for the iced coffee."
Active · 50 days
Two hands hold up Jot coffee cans against a gradient purple and blue background. The top can, held by a hand with a gold ring and blue nail polish, is light blue with a whimsical forest illustration and the Jot logo. Coffee is spilling from the top of this can. The bottom can, held by another hand, is light purple with a similar forest illustration featuring a white rabbit. Coffee is also spilling from this can. White text overlays the image, with the top section reading "Come for the free mug" and the bottom section reading "Stay for the iced coffee."
Active · 50 days
A person is holding two colorful travel mugs against a blurred background of autumn foliage. Large yellow text on the image reads "WANTED". Below this, black text states, "We're looking for iced coffee lovers who hate watery coffee powders, to taste-test Jot and get this cute fall mug." Further text highlights that Jot is a pure liquid concentrate that makes a smooth iced latte in 10 seconds and that only 95 mugs are left. A yellow banner at the bottom says, "Tap below to claim your mug."
Active · 14 daysVideo
A hand is holding a small bottle of Jot Ultra Coffee. Yellow text is overlaid on the image, reading "Came for the free fall mug. Stayed for the perfectly smooth coffee 🍂". The bottle has the Jot logo and "Original" printed on it. The background is a marble countertop with some decorative items.
Active · 12 daysVideo
A person's hand is pouring a dark liquid from a spoon into a purple travel mug with a colorful forest design. Next to the mug is a bottle of Jot Ultra Coffee and a purple straw. On-screen text reads, "Better than the cafe, and comes with an adorable free mug. Stop it." Below that, it says "~300 LEFT No restocks" with an arrow pointing down. The background is a light purple tiled wall.
Active · 11 days
A hand is pouring a dark liquid from a spoon into a purple travel mug with a whimsical forest design. Next to the mug is a dark bottle of Jot Ultra Coffee. Text overlays read "~300 LEFT No restocks" with an arrow pointing to the mug, and "Mug styles and colors subject to availability." The background is a tiled wall. The hook text, "Better than the cafe, and comes with an adorable free mug. Stop it.", is prominently displayed at the top of the image.
Active · 5 days
The creative features Jot coffee bottles and tumblers against a light background. Prominent text announces "Black Friday Bonus Offer." Below the bottles, the original price of $96.20 and $39.90 is crossed out, replaced by a sale price of $34.90. Three offer badges are displayed at the top: "Free Gift Up to $35 Value," "25% Off + Free Shipping," and "$5 Off Black Friday Bonus." A handwritten-style arrow points to the tumblers with the text "Choose Your Gift!"
Active · 5 days
The creative features Jot coffee bottles and two tumblers against a light background. Text overlays announce "Black Friday Bonus Offer", "Free Gift Up to $35 Value", "25% Off + Free Shipping", and "$5 Off Black Friday Bonus". The original price of $96.20 is crossed out, replaced by a sale price of $34.90. The hook states "$34.90 to try Jot and you get a free limited-edition Fellow Mug? Stop it."
Active · 5 days
A close-up shot shows a hand holding a spoon over a glass jar filled with instant coffee granules. The jar has a blurred red label on the front. A black lid rests open to the right of the jar. In the background, a kitchen counter and backsplash are visible, along with a decorative sign with coffee-related recipes. The on-screen text is a five-star customer review praising the coffee.
Active · 4 daysVideo

How Jot makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Jot's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Jot advertises on Facebook and Instagram

The library holds 20 ads from Jot in Food / Beverage. Its most common visual formats are Product Image (12 ads), Text Overlay (11) and Lifestyle Image (4). Its ads most often open on Relatability (4 ads), Exclusivity (3) and Contrast (2) hooks. Its ads stay up a median 32 days, 1.7× the Food / Beverage median of 19 days.