Refreshed Nov 1, 2026

The hooks, angles and offers behind Mid-Day Squares’ Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
287 days
Against Food / BeverageNiche median 20 days
14.3×

The messages Mid-Day Squares keeps paying for

Same idea, new creatives

  • “INDULGE HEALTHIER”

    3 ads
    Mid-Day Squares ad: “INDULGE HEALTHIER”

    On 3 ads.

  • “TIRED OF SUGAR CRASH?”

    2 ads
    Mid-Day Squares ad: “TIRED OF SUGAR CRASH?”

    Running since Dec 2025.

  • “AFTERNOON DELIGHT WITHOUT THE SUGAR CRASH!”

    2 ads
    Mid-Day Squares ad: “AFTERNOON DELIGHT WITHOUT THE SUGAR CRASH!”

    Running since Dec 2025.

How Mid-Day Squares builds them

69 ads

What Mid-Day Squares's ads are made of, row by row.

Free with an account.

Longest running

All 69

The Mid-Day Squares ads that ran longest.

Free with an account.

The creative features several boxes of Mid-Day Squares in different flavors, along with some broken pieces of the chocolate bar. The main text overlay asks, "TIRED OF SUGAR CRASH?" Below this, it states "6g of protein 4g of fiber." A single, whole Mid-Day Square is shown at the bottom of the image. The bottom of the creative has text that reads "Satisfy Sweet Cravings | Good 4 Your Gut | Great Energy Source."
Active · 331 days
A close-up shot of a Mid-Day Squares chocolate bar, broken into pieces, with text overlaid on the chocolate topping. The text lists nutritional information: "6g of Protein", "4g of Fiber", "Craving Killer", and "Low Sugar". To the left, a customer review with four stars reads: "These are the absolute BEST mid-day snack EVAH! I work out early in the morning so I'm always craving something sweet but healthy in the afternoons" - Kim Carpenter | Verified Customer. The headline "AFTERNOON DELIGHT WITHOUT THE SUGAR CRASH!" is displayed prominently at the bottom, with a "TRY THIS NOW" button to the right.
Active · 329 days
Five chocolate bars are arranged in a row, angled towards the viewer. The top of the image features bold, red and black text that reads "BETTER THAN YOUR EX". Below the chocolate bars, smaller black text states, "Satisfies you. Supports you. Doesn't wreck your gut." The overall aesthetic is clean and minimalist, with a light grey background.
Active · 319 days
The image showcases the Mid-Day Squares cookie dough functional bar, surrounded by other bars. The main product is prominently displayed in the center, with its packaging featuring the product name and flavor. Bold text at the top of the image announces "INTRODUCING THE ULTIMATE FUNCTIONAL SQUARE." Smaller text curves around the central product, stating "NOW AVAILABLE IN STORES & ONLINE." A yellow banner at the bottom reads "TRY NOW." The overall aesthetic is clean and product-focused, highlighting the new flavor and availability.
Active · 319 days
A hand holds a single-serving package of Mid-Day Squares PB&J flavor. The background is blurred, showing a desk or workspace. Large white text at the top reads "PB&J ," followed by red text on a white banner that says "BUT YOU HAVE SHIT TO DO." The product packaging is red with "NO BREAD PB&J MID-DAY SQUARES" prominently displayed. The bottom right corner of the image has the "MID-DAY SQUARES" logo.
Active · 290 days
The top half of the creative shows a hand holding a red package of Mid-Day Squares PB&J Mid-Day Squares. The bottom half shows a woman with dark hair and heavy eye makeup wearing a pink hat and a black hoodie, speaking directly to the camera. Text overlays read "POV: You craved a PB&J… but skipped the bread 🍓🥜" and "we launched".
Active · 290 daysVideo
The image shows a refrigerated display case in a store, filled with various snack bars. Prominently featured is a red box of Mid-Day Squares PB&J Strawberry snack bars. Text overlays on the image read "LOOK WHAT I FOUND @middaysquares" and "Refrigerated". A "Clearance! 50% off" sign is also visible, indicating a promotional offer.
Active · 290 daysVideo
A hand holds a red package of Mid-Day Squares PB&J snack bars in front of a car's dashboard and windshield. Large white text with a black outline is overlaid on the image, reading "PB&J WITHOUT CRUMBS IN YOUR CAR." The snack bar package is red with "NO BREAD PB&J" and "MID-DAY SQUARES" printed on it. The text highlights the product's benefit of being a mess-free alternative to traditional peanut butter and jelly sandwiches, particularly for consumption in a vehicle.
Active · 290 days
A box of Mid-Day Squares PB&J is placed on a desk next to a laptop. Red text overlays the image, reading "THIS IS YOUR EXCUSE" and "TO EAT PB&J AT WORK." Below the product box, the Mid-Day Squares logo is displayed. The scene suggests a work environment, implying the product is a suitable snack for the workplace.
Active · 290 days
A young woman stands in a kitchen, holding up two pieces of a dark chocolate nutrition bar. She is presenting them in front of a stack of three colorful boxes of 'Mid-Day Squares' nutrition bars. The background shows a modern kitchen with white cabinets and a large window overlooking a city skyline. Text overlaid on the top of the image reads: "a nutrition bar has never tasted THIS good" with two musical notes.
Active · 283 daysVideo
A close-up shot shows a hand holding several layered chocolate and peanut butter bars. The bars have a rich, dark chocolate coating and a creamy, peanut butter-like filling with visible chocolate chips and nuts. In the bottom right corner, a woman with dark hair and a blue and white striped shirt is looking forward with her mouth slightly open, as if speaking. The text "POV: cravings finally stop." is overlaid on the image.
Active · 257 daysVideo
A woman wearing a plaid shirt and a white baseball cap is speaking directly to the camera. Behind her, shelves are stocked with boxes of "PB&J MID-DAY SQUARES." Text overlaid on the video reads "It is selling." The woman gestures with her hand, showing off her bright blue nails with red accents. The overall impression is of a casual, personal recommendation.
Active · 252 daysVideo
Two people are sitting on a bench at a bus stop in the snow. The person on the left, wearing a red hat and a black puffer jacket, is holding a snack bar. The person on the right, wearing a dark coat, is eating a sandwich. Text overlay reads: "POV: Same bus stop. very different PB&J experiences."
Active · 210 daysVideo
The creative is split into two halves. The top half shows a person's hand holding a Mid-Day Squares PB&J bar, with the text "POV: The snack that tastes like dessert but fuels the body" overlaid. The bottom half shows a close-up of a man's face, looking directly at the camera, as he unwraps and prepares to eat another Mid-Day Squares bar. The text "I'm smashing like" is overlaid on this section. The overall impression is a dual perspective on enjoying the snack.
Active · 201 daysVideo
A bright yellow background features the text "Introducing GRAPE" in large, bold purple letters. Below this, a single package of "PB&J MID-DAY SQUARES" is centered, showcasing its purple wrapper and the snack bar inside, which has a chocolate topping and a peanut butter and jelly filling. The text "Available Online Now" is displayed at the bottom of the image.
Active · 195 days
The creative features a close-up shot of a "No Bread PB&J Mid-Day Squares" snack bar, which is purple with a chocolate topping and a peanut butter base. The text "PB&J... WITHOUT THE BREAD." is prominently displayed at the top in large yellow and white fonts. Below the product image, the text reads "STILL SWEET. STILL SALTY. STILL THAT FEELING. JUST SMARTER NOW." with a "TRY IT ->" button at the bottom.
Active · 182 days
A woman with curly dark hair and long nails holds up a Mid-Day Squares bar and its wrapper. She is wearing a leopard-print shirt. The background appears to be a window with a view of palm trees and the sky. Text overlays the image, starting with "PB&J is flying off shelves." The creative focuses on the nostalgic flavor of peanut butter and jelly, reimagined into a protein and fiber-packed snack without bread or crumbs.
Active · 182 daysVideo
A person's hand with long white nails is opening a stainless steel refrigerator. The refrigerator door is covered in photos and a sticker that says "MID-DAY SQUARES". Text overlaid on the image reads "Restock my fridge with me" followed by emojis of grapes, a strawberry, peanuts, and a cookie. The creative shows a common daily activity, inviting the viewer to participate in restocking their fridge.
Active · 171 daysVideo

How Mid-Day Squares makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Mid-Day Squares's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Mid-Day Squares advertises on Facebook and Instagram

The library holds 69 ads from Mid-Day Squares in Food / Beverage. Its most common visual formats are Product Image (48 ads), Text Overlay (45) and Lifestyle Image (13). Its ads most often open on Bold claim (17 ads), Relatability (11) and Contrast (5) hooks. Its ads stay up a median 287 days, 14.3× the Food / Beverage median of 20 days.