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SALT & STONE ads

The hooks, angles and offers behind SALT & STONE’s Facebook and Instagram ads, filed by format and niche.

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58
Newest ad
March 2025
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Beauty / Personal Care 58
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The ad features a deodorant product. The top of the ad has the text "New York" printed in a fancy font. Below that is "BATH AND BODY". Beneath that is the title "This Natural Deodorant Has Replaced My Perfume". The central image is of the deodorant product, displayed as a cylindrical container with a white top. The container is beige with the product name "SALT & STONE" printed on it. Also included are additional details "SANTAL & VETIVER" and other details such as the quantity and unit of measure.
SALT & STONE
The ad features a transparent bottle of body wash, positioned center-frame against a soft, light blue background, and a light-yellow/clear liquid is visible within. There are bubbles cascading down one side. The text appears in white at the top, the text "My shower smells like a five-star hotel." is present, followed by "SANTAL & VETIVER BODY WASH". The brand name is displayed centrally on the bottle. A circular black sticker, top-left, with the words "Now at SEPHORA" in block lettering is attached to the bottle. Below the brand name, in a smaller font size, are the words "BODY WASH | GEL DOUCHE," indicating that there are fluid metrics labeled below them.
SALT & STONE
The image showcases a perfume bottle held by a person with red painted nails. The perfume bottle is cylindrical with a black cap and a clear body, containing a pale green liquid. The brand name 'SALT & STONE' is prominently displayed on the bottle. Above the bottle, there is a white box with the text 'Ask me a question' and 'What's your favorite perfume?'. Below that, there are several other boxes with text explaining how well the product is loved.
SALT & STONE
The ad showcases a clear bottle of body wash with a black pump against a light blue background, creating a minimalist and clean aesthetic. The bottle is surrounded by soap bubbles and foam. The text includes a testimonial, descriptive of the product and details like “BODY WASH / GEL DOUCHE”.
SALT & STONE
The image features three clear, cylindrical body wash containers with black pumps, arranged close together. The container on the left is labeled "BERGAMOT & HINOKI," the middle one "SANTAL & VETIVER," and the right one "BLACK ROSE & OUD." All three containers carry the brand name. The body washes inside have varying colors, and some have visible foam. Above them, white text reads: "Best smelling body wash I've ever used" with a five-star rating, followed by "20,000 five star reviews and counting."
SALT & STONE
The ad showcases three clear, rectangular body wash bottles arranged from left to right. Each bottle has a black pump dispenser and is filled with a different colored liquid. The bottles are labeled with the names of the fragrances, such as Bergamot & Hinoki, Santal & Vetiver, and Black Rose & Oud. The ad includes a customer testimonial above the bottles, featuring a quote about the product. Graphics featuring a star rating are also displayed.
SALT & STONE
An advertisement featuring various Salt & Stone products, attractively arranged on glass shelves. A shopping bag from Sephora serves as a prominent visual element, indicating product availability. The ad's layout is clean and minimalist, with the products displayed against a soft, neutral background. The text 'From the Sea, For the Active Body' emphasizes the product's nature-inspired ingredients and intended consumer use.
SALT & STONE
An advertisement featuring a close-up of a hand holding a perfume bottle. The bottle is clear and cylindrical with a black spray nozzle. The fragrance appears to be a brown color. The hand is spraying the bottle, and droplets are visible. The ad includes the text "This is my holy grail product. The best Body Mist I've ever tried." at the top, along with five black stars conveying a five-star rating. The brand name "SALT & STONE" is displayed on the bottle.
SALT & STONE
The ad features a clear bottle of body wash with a black pump, positioned against a gradient background of light blue at the top transitioning to white at the bottom. The bottle has a gold-colored liquid inside it, with a few bubbles coming from the bottle. Text overlayed reads: "My shower smells like a five-star hotel." Below the statement, the text "BODY WASH / GEL DOUCHE". A black and white striped border frames the ad.
SALT & STONE
The image shows three translucent body wash bottles, each with a black pump dispenser, lined up. The bottles are filled with different shades of liquid – yellow, clear, and pink. All are covered with foam. Each bottle has the brand name and essential oil type labeled on it. The text above, in quotes, reads "Best smelling body wash I've ever used". The background is entirely white.
SALT & STONE
The ad is divided into two sections. The top section displays a deodorant product with a slanted cap, in a neutral color scheme. Beside it, a grey rectangle lists the text 'US', followed by 'SALT & STONE', 'Natural Deodorant', alongside claims of 'Natural Ingredients', 'Aluminum Free' and '48-Hour protection'. The bottom section, labeled 'Them', displays the image of another deodorant, a white variant with a grey cap, and features attributes like 'Chemical based', 'Aluminum based', and '24-Hour protection.'
SALT & STONE
The ad is a comparison between two deodorant products, with the brand's product on the left and a generic product on the right. The left side features a beige deodorant stick labeled 'SALT & STONE' set against a plain background. The right side displays a white deodorant stick with a black top. Below, a table outlines key differences: 'US' (the brand's product) is 'Non-Toxic,' 'Aluminum Free,' offers '48-Hour protection,' has 'Scents inspired by fine fragrance,' and was 'Created by a pro athlete.' The 'THEM' (generic product) side lists 'Chemical based,' 'Aluminum based,' '24-Hour Protection,' 'Smells like chemicals,' and is 'Owned by the big guys.' Check marks validate the advantages of the brand's product, while Xs highlight the drawbacks of the generic product.
SALT & STONE
An advertisement comparing two deodorant products. The ad features two deodorant sticks side by side, labeled "US" and "THEM". The "US" product is a beige deodorant stick with a detached cap to its right, while the "THEM" product is a white stick with a gray cap. Below the products, there are rows of comparative statements with check marks next to the "US" product and X marks for the "THEM" product. The statements highlight features like "Non-Toxic", "Aluminum Free", "48-Hour protection", "Scents inspired by fine fragrance", and "Created by a pro athlete", contrasting with "Chemical based", "Aluminum based", "24-Hour Protection", "Smells like chemicals", and "Owned by the big guys".
SALT & STONE
The image shows a close-up of a person holding a perfume bottle against a white shirt. The bottle is clear with a black cap and the label "SALT & STONE" is visible, along with "BERGAMOT & HINOKI" on the top. The person's hand with red nail polish and gold jewelry is visible. There are speech bubbles with text content like "Ask me a question, What's your favorite perfume?, I should gatekeep this because it always sells out, This is my secret 'perfume' that's not actually perfume. I get so many compliments when I wear it!"
SALT & STONE
The ad is an image of a body wash bottle. The bottle is mostly yellow with a black pump, and a portion of the bottle is covered in bubbles. To the upper left the text says "My shower smells like a five-star hotel." The text is in white, with a stylish font, The bottle is against a light blue gradient background. There is a black and white striped border and reflective surface. The words "SANTAL & VETIVER" are printed in small font near the top of the bottle.
SALT & STONE
An advertisement featuring a woman holding a deodorant stick, posing against a blue sky background. The woman is fair-skinned with long dark hair, wearing a neutral-toned sports bra. She has her eyes closed and her arms raised, with one hand near her forehead and the other holding the product. Large white text dominates the image, reading "GET COMPLIMENTS". Beneath the product, supporting text states "Powerful enough for you, considerate enough for everyone else."
SALT & STONE
The ad features seven deodorant sticks of different colors arranged in a vertical stack. A hand is reaching to hold one of the black deodorant sticks from top. The top left corner displays five stars and a quote. Text on the white background claims the deodorant is the only natural one that works. The layout emphasizes the products and their variety.
SALT & STONE
The ad showcases a light-colored deodorant stick with an opened lid, placed against a clean, light gray background. The deodorant container is cylindrical with labels that are easy to read. The top left of the image features a white five-star rating, and a quote: "The only Natural Deodorant that works for me." placed to the left of the product.
SALT & STONE
The image shows a product display of a body mist discovery kit. Three spray bottles of the product stand in a row. Beneath them is a box, which is holding 3 more of the body mist. A black circle with the text "SOLD OUT" and "3x" is in the upper right corner. The background is a plain gray.
SALT & STONE
An appealing ad featuring a person post-shower, wrapped in a white towel, holding a deodorant in their hand. The background subtly suggests a bathroom setting. The text overlayed displays a casual conversation in a text message format.
SALT & STONE

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