How to follow brands in the Meta Ad Library

The Meta Ad Library has no follow button that we found. To keep an eye on a set of brands you search each one again, or you let a tool do it. The free routine first, then the shortcuts.

The manual routine (free)

Search by advertiser. Type the brand and pick its Page from the suggestions. A keyword search also returns other advertisers' ads that use the word.
Bookmark each brand's results. Set the country, active ads and platform first: the address keeps your filters, so one bookmark per brand reopens the same view.
Check on a schedule. Once a week, open each bookmark and look at the start dates on the cards for anything new since your last visit.
Log what is new. A row per ad in one sheet: date, format, hook, angle. An ad still running weeks later is one to study.
Keep the ads you want. Meta shows every ad while it runs. Once an ad stops, only social issue, election and political ads (kept 7 years) and ads delivered in the EU (kept a year after their last impression) stay in the library, so save the creative itself (how to save ads from the Facebook Ad Library).

It adds up with every brand you watch, and an ad that starts and stops between two visits is missed.

Tools that follow brands for you

Scroll sideways to see every column.

Tool	Brand tracking	Tracking from
AdSwipeFile	Follow 5 brands on Starter, 20 on Growth: their new library ads in one feed and a weekly email; brands with a Facebook page also get every Meta ad they run, checked daily	$29/mo (Starter)
Foreplay	Spyder, from Workflow: 15 brands on Workflow and 50 on Agency in its plan table (10+ and 50+ on the plan cards), unlimited on annual plans	$175/mo (Workflow)
Atria	Follow 50 brands on Core, 100 on Plus, 200 on Business	$159/mo (Core, promo)
Swipekit	5, 10 or 15 brands by plan	$39/mo (Basic)
Motion	Its AI agent tracks the ads your competitors launch (home page), and its MCP looks up any brand's ads	$999/mo (Starter)
Meta Ad Library	Search by advertiser Page; no way to follow one that we found	No follow that we found

Other tools' facts are from their own sites, checked on 24 October 2026 (sources below).

Following brands on AdSwipeFile

Follow from any brand page, or paste a brand's Facebook page link on your Following page to follow it even if it isn't in the library. Browse all brands, for example AG1, Glossier, Liquid Death, Warby Parker, or find them by niche and format.
New ads in one place. Followed brands' new library ads land in one feed and a weekly email. Brands with a Facebook page also get every Meta ad they run, checked daily, with the date each started.
Ask your AI agent. Connected to Claude, ChatGPT or Cursor, it can list the newest ads from the brands you follow and tell you what changed: new hooks, new formats, a new offer.
Plans. 5 brands on Starter ($29 a month), 20 on Growth ($69), with a 7-day trial. The Free plan doesn't follow brands.
Not yet: instant alerts on a new ad, and saving followed Meta ads to boards.

Try AdSwipeFile with your assistant

Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 50 MCP/API calls a day and the first 100 ads of every list, no card.

Setup steps for each assistant

FAQ

Can you follow a brand in the Meta Ad Library?

Not that we found. You search for the brand's Page each time, or bookmark the results page with your filters set.

How do I know when a competitor launches a new Facebook ad?

By hand, check its Ad Library page on a schedule and look at the start dates. On AdSwipeFile, followed brands' new ads land in one feed and a weekly email; instant alerts are not available yet.

How many brands can I follow on AdSwipeFile?

5 on Starter and 20 on Growth, counting library brands and Facebook pages together. The Free plan doesn't follow brands; paid plans start with a 7-day trial.

Sources

Checked on 24 October 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.