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Cariuma ads

The hooks, angles and offers behind Cariuma’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Footwear 20
Top formats
Updated
Oct 31, 2026
Longest run
376 days
Visual formats
Hook tactics
Niche
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A white sneaker with a black paisley pattern is shown against a plain grey background. The sneaker is facing left, with the laces visible. On-screen text in Czech lists celebrities who wear the brand, such as Robert Downey Jr. and Eva Adamczyková, implying social proof and celebrity endorsement. The text also highlights the casual style, ecological aspect, quality, and comfort of the shoes.
Ran 376 days
Cariuma
A low-angle shot shows a man on a skateboard in a skatepark. He is wearing sunglasses and protective gear on his knees and elbows. The skateboard has bright green wheels. White text overlaid on the bottom of the image reads "Vyrobené udržitelně." which translates to "Sustainably made."
Ran 188 days
Cariuma
A woman is sitting on a couch, wearing white Cariuma sneakers. The Forbes logo is visible at the top of the image. The headline text, "Udržitelnost a styl. Brazilská značka bot Cariuma sází stromy a vstupuje do Česka," is displayed below the image. The hook mentions that the brand is one of the fastest-growing fashion brands globally and is worn by Hollywood stars like Helen Mirren and Robert Downey Jr.
Ran 179 days
Cariuma
A group of people are relaxing in lounge chairs on a snowy mountain landscape under a bright blue sky. Large yellow text on the image reads "FEELS LIKE SUMMER" and "Winter 2025". The Cariuma logo is visible at the bottom of the image. The scene contrasts a summer-like activity with a winter environment.
Ran 172 days
Cariuma
A close-up shot focuses on a person holding a beige and tan Cariuma sneaker. The shoe has white laces and a tag that reads 'I am made with Suede from LWG Gold Rated Suppliers, Recycled Fabric & Natural Rubber'. In the background, a green shoebox is open, and a yellow wall with embroidered flowers is visible. The text overlay at the bottom reads '...tradičný štýl s retro nádychom...'. The ad highlights the shoe's style, comfort, and eco-friendly materials.
Ran 170 days
Cariuma
A close-up, eye-level shot of a tan leather winter boot with white fur lining, sitting in the snow. A white mug overflowing with whipped cream and a hot beverage is perched on the boot's laces. To the right of the boot, a small, brown, structured handbag with a handle and tassel detail rests in the snow. The text overlay reads: "Zima si žádá teplo a jistotu v každém kroku." (Winter demands warmth and confidence in every step.)
Ran 168 days
Cariuma
The ad features a split image of two people wearing casual outfits and Cariuma sneakers. The left side shows a person in a striped top and brown skirt with leopard-print sneakers. The right side shows a person in a grey sweatshirt and dark skirt with white sneakers. White text overlays the image, announcing "WE ARE LOWERING PRICES! ENJOY DISCOUNTS OF UP TO 40%" and "Discover iconic Cariuma models for fantastic prices." The Cariuma logo is visible at the bottom center.
Ran 148 days
Cariuma
The creative features three images of a woman wearing white Cariuma sneakers. The first image shows her sitting on stone steps outdoors, smiling and looking to the side. The second and third images are close-ups of her feet and legs, showing the sneakers in detail as she adjusts them. The headline text, "Boty, které sázejí prales a milují je filmové hvězdy. Cariuma je teď i v Česku," is overlaid at the top of the image, along with the date "03. březen 2025" and a "BRANDSTORY" tag. The copy highlights that the brand has planted over three million trees and that its shoes are loved by Hollywood stars, combining sustainability, style, and comfort.
Ran 138 days
Cariuma
A low-angle shot shows a person in mid-air on a skateboard, wearing protective gear. The skateboard wheels are bright green. The text "Vyrobené udržitelně." is overlaid on the bottom of the image. The background is a cloudy sky and a skatepark. The overall impression is dynamic and action-oriented, with a focus on sustainable production.
Ran 136 days
Cariuma
A studio shot of a black Cariuma sneaker with a white sole is displayed against a plain grey background. Text overlays on the image list several celebrities and athletes who wear the brand, implying popularity and endorsement. The copy further emphasizes the casual style, global appeal, and the combination of quality, style, and comfort offered by the sneakers, encouraging the viewer to purchase them.
Ran 125 days
Cariuma
A close-up studio shot features a single coral-pink sneaker with white polka dots, resting on a wooden surface. The sneaker has cream-colored laces and a textured sole. The text "Introducing polka dots." is overlaid in white at the top of the image. The Cariuma logo is visible at the bottom center.
Ran 116 days
Cariuma
A clean studio shot of a white Cariuma sneaker against a light grey background. The shoe is shown from the side, highlighting its design and the "CARIUMA" logo on the sole. Text overlays the image, stating "Cariuma – Sneaker, die Stil, Nachhaltigkeit und Komfort vereinen. Shoppen Sie direkt im offiziellen Cariuma.de Onlineshop. Schnelle Lieferung und erstklassiger Kundenservice. Kostenloser Versand auf alles. Rückgabefenster auf 30 Tage verlängert." The ad focuses on the product's attributes and offers.
Ran 114 days
Cariuma
The video opens with a shot of a green Cariuma shoebox being opened. Inside, a detailed sketch of a Cariuma sneaker is displayed on a white card. The sketch highlights various features of the shoe, such as 'PREMIUM LEATHER', 'TEXTURED CAP TOE', 'FULLY STITCHED OUTSOLE', 'MEMORY FOAM INSOLE', and 'PERFECTLY WEIGHTED NATURAL RUBBER'. The Cariuma logo is also visible on the card. The text on the screen reads: 'Cariuma.de – Diese brasilianischen Schuhe sind ein weltweiter Hit! Getragen von Top-Skatern und Hollywood-Stars. Extrem bequem. Unglaublich strapazierfähig. Nachhaltig hergestellt. In vielen Farben, passend zu Ihrem Stil. Für jedes Paar pflanzen wir 2 Bäume. Der Versand ist kostenlos. Sie erhalten 20 € Rabatt auf Ihren ersten Einkauf. Und falls sie nicht passen sollten, können Sie sie ganz einfach zurückgeben.'
Ran 112 days
Cariuma
The creative shows a person unboxing a pair of white Cariuma sneakers. The shoes have a gum sole and a green accent on the inside. The box is green and white and has text that says "MADE." On-screen text reads, "Cariuma.cz - Shoes you might know from Forbes and CzechCrunch are worn not only by Hollywood stars." The ad highlights the brand's commitment to planting two trees for every pair sold and emphasizes the quality, style, and comfort of the sneakers.
Ran 108 days
Cariuma
A black winter boot with white faux fur lining is shown against a plain grey background. The boot has a thick white sole with a black stripe and a tan rubber outsole. Text overlays on the image read: "Eine Marke, nach der man dich fragen wird. Ein Komfort, den du lieben wirst. Ein Stil, der nie langweilig wird."
Ran 105 days
Cariuma
The image shows a close-up of a person's legs and feet wearing white Cariuma sneakers, walking on a cobblestone path. Large, bold text overlays the image. The top line reads "AUSVERKAUF" in white, and below that, in bright orange, it says "-60 % auf alles". The text indicates a sale with a 60% discount on everything.
Ran 104 days
Cariuma
The image shows a close-up of a person's legs and feet wearing white sneakers, walking on a cobblestone path. Large, bold, orange text overlays the image, displaying "VÝPREDAJ" (Sale) at the top and "-60% na všetko" (60% off everything) in the middle. The overall aesthetic is casual and focuses on the sale offer.
Ran 104 days
Cariuma
The image shows a close-up of a person's legs and feet wearing white Cariuma sneakers, walking on a cobblestone street. Large, bold, orange text is overlaid on the image. The top line reads "VÝPRODEJ" in white text, and the bottom lines read "-60% na vse" in orange text. The overall impression is a sale announcement for shoes.
Ran 85 days
Cariuma
A clean studio shot of a single white Cariuma sneaker with grey suede accents and a dark blue heel tab. The brand name 'CARIUMA' is printed in small grey text on the side of the shoe. The text overlay reads: 'Cariuma – Sneaker, die Stil, Nachhaltigkeit und Komfort vereinen. Shoppen Sie direkt im offiziellen Cariuma.de Onlineshop. Schnelle Lieferung und erstklassiger Kundenservice.' The ad highlights the sneaker's style, sustainability, and comfort, promoting direct purchase from the official online shop with fast delivery and excellent customer service.
Ran 79 days
Cariuma
A clean studio shot of a single white and grey Cariuma sneaker is presented against a plain white background. The sneaker features a black leaf-like logo on the side, with red and grey accents. Bold white text overlaying the image reads "You've Got Half Price Sitewide!" Below this, smaller white text states "Shop Premium Sneakers All 50% Off." A red fire emoji precedes the final line of text, "Limited time sale!"
Ran 70 days
Cariuma

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