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Groundworks ads

The hooks, angles and offers behind Groundworks’ Facebook and Instagram ads, filed by format and niche.

Ads
11
Newest ad
November 2026
Main niche
Local Services 11
Top formats
Updated
Nov 1, 2026
Longest run
61 days
Visual formats
Hook tactics
Niche
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The image shows a cracked concrete sidewalk leading to a house's front door. A large gray banner with white text overlays the top portion of the image, reading "BEFORE". The sidewalk appears uneven and broken, with weeds growing through the cracks. The surrounding area is landscaped with dark red mulch and some greenery. The text on the banner highlights the problem of tripping hazards caused by uneven concrete.
Ran 61 days
Groundworks
The image shows a concrete driveway and garage door. Large white text with a black outline is overlaid on the concrete, asking "UNEVEN CONCRETE?". The text is bold and attention-grabbing. The background is a typical suburban home exterior, with a lawn and a planter with tall grass. The creative focuses on a common homeowner problem related to concrete surfaces.
Ran 61 days
Groundworks
A white garage door is shown in the center of the frame, with a light-colored concrete driveway in the foreground. To the left of the garage door, a light green house with horizontal siding is visible, along with an outdoor air conditioning unit. The text "Lift Concrete Slabs For Good!" is overlaid on the image in a bold, white font with a black outline.
Ran 51 days
Groundworks
A cracked concrete sidewalk leading to a house entrance is shown. The word "SINKING" is overlaid in large white text on a dark blue rectangle in the lower center of the image. The scene depicts a common problem with concrete foundations, such as sinking sidewalks, which can lead to uneven surfaces and potential hazards. The visual focuses on the issue without showing a solution or product.
Ran 51 days
Groundworks
A person wearing work pants and gloves stands on cracked concrete in front of a garage door. White powder is scattered on the concrete. Text overlays ask if the viewer has sinking concrete, an uneven driveway, a tripping hazard sidewalk, or a worn-out patio. The text also mentions free concrete inspections and estimates that can be done outside without entering the home. The ad encourages viewers to contact the company for an inspection.
Ran 51 days
Groundworks
The image shows the underside of a house, with wooden beams at the top and a dark, cluttered crawl space below. Various pipes and ductwork are visible, along with insulation and debris on the ground. Text overlays the image, stating "Enhance Your Home's Air Quality with Crawl space Encapsulation!" and "Our energy-efficient dehumidifiers are designed to purify, filter, and regulate moisture levels." The ad also includes a call to action for a free inspection and quote.
Ran 47 days
Groundworks
A close-up shot of a brick wall with visible cracks and mortar damage around a window frame. The word "AFTER" is displayed in large white text on a dark grey diagonal banner in the bottom right corner of the image. The image implies a repair or restoration has been completed, contrasting with the visible damage.
Ran 25 days
Groundworks
A person in a white protective suit is crawling through a dark, cramped crawl space under a house. They are using a flashlight attached to their head to illuminate the area, which is filled with dirt and debris. The image shows the underside of wooden beams and concrete supports. There is no on-screen text visible in the image itself, but the copy asks if the viewer has pests and mold living in their crawl space.
Ran 24 days
Groundworks
The creative is a split screen showing a 'BEFORE' and 'AFTER' image of a basement. The 'BEFORE' image shows a damp, unfinished basement with visible water stains on the walls and floor. The 'AFTER' image shows the same basement after waterproofing, with white plastic sheeting installed on the walls and a dehumidifier present. Text overlays clearly label each section as 'BEFORE' and 'AFTER'.
Ran 19 days
Groundworks
Two people in white protective suits are working in a crawl space under a house. One person is digging into the dirt with their hands, while the other is behind them, also in a suit. The text "Time to Address Sagging Floors!" is overlaid on the image. The scene depicts a crawl space repair service in action.
Ran 15 days
Groundworks
An excavator is digging a trench next to a brick house. The excavator's arm is in the process of moving a large amount of dirt. The scene is set in a yard with green grass and trees in the background. On-screen text asks, "Foundation Cracks? Get the Answers You Need—For FREE!" The ad is about foundation repair services.
Ran 14 days
Groundworks

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