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Pact ads

The hooks, angles and offers behind Pact’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
246 days
Visual formats
Hook tactics
Niche
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A woman with blonde hair, wearing a beige v-neck sweater over a tan ribbed mock neck top and blue jeans, leans against a light beige wall with her hand in her pocket. She looks towards the camera with a slight smile. The text "We just dropped a ton of new styles, and they’re already selling fast." is overlaid on the image in a simple, sans-serif font.
Ran 246 days
Pact
A woman stands against a plain white background, wearing a beige bra and matching high-waisted underwear. She is smiling slightly and looking towards the camera. Text overlays the image, stating 'We believe that versatility is a large part of sustainability. Our styles are designed to feel timeless, effortless, and adaptable to your every day.' The visual focuses on the comfort and aesthetic of the undergarments.
Ran 158 days
Pact
A pair of dark grey, relaxed-fit pants are displayed flat against a light grey background. The pants have an elastic waistband and visible stitching along the side seams and hems. The text "Organic comfort, sustainably durable." is overlaid on the image in a simple, white sans-serif font.
Ran 158 days
Pact
A woman with dark, curly hair stands against a plain, light-colored background. She is wearing a grey zip-up hoodie and matching sweatpants. Her left hand is tucked into the front pocket of the hoodie. The text "Take another look—these styles won’t last." is overlaid on the image.
Ran 120 days
Pact
A woman stands against a plain, light-colored background, wearing a black zip-up hoodie over a white t-shirt and black sweatpants. Her hands are tucked into the pockets of the hoodie. The text "Styles you loved—now at better prices." is overlaid on the image. The overall presentation is clean and focuses on the apparel.
Ran 120 days
Pact
A top-down view of a dark grey bed with two pillows and a flat sheet. The text "Fresh start, better sleep." is overlaid on the image. The copy mentions a 20% off sale on organic bedding.
Ran 120 days
Pact
A woman stands against a plain white background, wearing a white bralette and matching underwear. She is looking towards the camera with a slight smile. The text "Getting dressed doesn’t have to be complicated. Clean fabrics, effortless fits, and comfort you can feel all day." is overlaid on the image. The overall aesthetic is clean and minimalist, highlighting the comfort and simplicity of the apparel.
Ran 94 days
Pact
Three black bralettes with lace trim are arranged in a staggered formation against a plain light grey background. The bralettes are identical and feature thin adjustable straps. The copy "Everyday essentials, bundled for comfort — and a little extra value." is overlaid in white text at the top of the image. The creative focuses on showcasing the product in a clean, studio-shot style, highlighting its design and the concept of a bundle.
Ran 94 days
Pact
A studio shot of two pairs of white cotton underwear with lace trim, one pair a brief and the other a thong, are laid out against a plain off-white background. The copy 'The quiet luxury of always having your favorites on hand — organic cotton essentials in one easy bundle.' is overlaid on the image.
Ran 94 days
Pact
The top half of the image has white text on a brown background listing "OTHER BRANDS:" and bullet points of "Pesticides", "Toxic Dyes", and "Forever Chemicals". The bottom half of the image shows a drawer filled with underwear. The Pact logo is in white text over a pair of glasses. Below that, white text reads "Always organic cotton. Skincare you wear." In the bottom right corner, white text reads "Only $10 a pair, all August."
Ran 94 days
Pact
A person is lying on a bed, facing away from the camera, looking at a laptop. The laptop screen displays a scene with people. Text overlay on the image reads "TIME IN BED". The scene is cozy and relaxed, suggesting a comfortable and enjoyable time spent in bed.
Ran 94 days
Pact
Three identical black bralettes are arranged in a staggered formation against a plain, light grey background. The bralettes are made of a soft, matte fabric and feature thin, adjustable straps and a V-neckline. The copy overlaying the image reads: "Made with organic cotton and designed to move with you — these are the pieces you’ll reach for again and again." The overall aesthetic is clean, minimalist, and focuses on the product's comfort and versatility.
Ran 94 days
Pact
A woman with dark hair and an open mouth is shown from the chest up, wearing a light purple bralette. Her hands are placed on her chest, covering it. White text overlaid on the image reads "pov: you went from hating bras to sleeping in one". The woman appears to be a content creator, likely sharing a personal experience or opinion about comfortable bras.
Ran 94 days
Pact
A stack of Pact underwear in various neutral colors is shown on the left side of the image. The text 'Made With Organic Cotton' is displayed prominently above the underwear. On the right side, a box lists 'Made Without' items like PFAS, Toxic dyes, and Harsh chemicals, all with a '0' present. Below this, it states 'Made with organic cotton for the layer closest to your skin.' At the bottom, 'NATIONAL CLEAN UNDERWEAR MONTH' and '$10 a pair, all August.' are visible.
Ran 94 days
Pact
A woman stands against a plain white background, wearing a beige bra and matching high-waisted underwear. The text "Soft on your skin. Easy on your life." is overlaid on the image. The copy continues with "Thoughtfully made pieces designed for comfort, calm, and everyday wear."
Ran 94 days
Pact
Two black lace-trimmed underwear items, a high-waisted brief and a thong, are laid out on a plain white background. The copy "Easy pieces. Endless wear. Designed to mix, match, and live in — because your wardrobe should work for you." is overlaid on the image. The creative focuses on the versatility and comfort of the garments.
Ran 94 days
Pact
A woman stands against a plain white background, wearing a white bralette and matching underwear. The image is a studio shot with a model. Text overlays the image, with the main hook "Slip into something softer." followed by "Clean, organic essentials designed to help you slow down and feel at home." The visual format is a lifestyle image with text overlay, and the hook tactic is aspirational, suggesting a desired feeling of comfort and softness.
Ran 94 days
Pact
A studio shot of two black lace-trimmed underwear items against a plain white background. One is a high-waisted brief, and the other is a thong. The copy is overlaid on the image, describing the items as "beautifully simple essentials designed with softness, ease, and intention."
Ran 94 days
Pact
A model stands against a plain white background, wearing a white bralette with lace trim and matching white underwear. The image is a medium shot, focusing on the torso and upper thighs. Text overlays the image, stating "Clothing that meets you where you are. Soft, breathable, and designed to feel good in real life."
Ran 94 days
Pact
A close-up, top-down shot of a person lying down outdoors, wearing a white t-shirt with thin brown stripes. The background shows natural elements like rocks, soil, and green foliage, with a wooden bench visible on the right side. The text overlay reads: "Put-together doesn't have to mean complicated. Pact dresses in soft organic cotton."
Ran 93 days
Pact

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