AdSwipeFile vs Gethookd
Gethookd is a Meta-only ad library from $29 a month ($19 billed yearly) with a 7-day trial and no free plan; it claims 22M+ active ads and puts brand tracking (Brand Spy) on every plan. AdSwipeFile is free to start, with the MCP server on the Free plan, and $39 a month for every ad and 10 followed brands. Both cover Facebook and Instagram only. Gethookd is bigger and has a free Chrome extension, Clone Ads and credits for AI actions, and AdSwipeFile is a smaller, curated set of 63,244+ winning ads filed by brand, niche and format, which your agent searches in Claude or ChatGPT.
A big feed or a curated library
Both tools exist because the Meta Ad Library is slow to search, cannot follow a brand and drops an ad when it stops running. They differ on scale and on what you do next.
- Gethookd is a large feed. They claim 22M+ active ads, updated daily. It says coverage is thinnest in smaller countries and in service or info niches, and that it does not estimate revenue or spend. Ad cards show days active, and brand pages show how many ads a brand has live and its top hook, format and angle.
- AdSwipeFile is a curated library. 63,244+ ads, filed by brand, niche and format and tagged by visual format and hook where read, which keep their creative after Meta takes the ad down. You will see far fewer ads, and each is one a brand kept running.
Neither shows spend or revenue. Gethookd says it does not estimate them, and AdSwipeFile's library holds no performance data. A long run is a signal to study an ad, not proof it worked.
How each tool works day to day
Finding ads. Gethookd: search and filter by niche, format, runtime and performance, with searching free of credits. AdSwipeFile: browse niches, formats and brands, sort brand pages by longest running, or ask your agent.
Saving. Gethookd: one click adds an ad to a board, and its free Chrome extension saves an ad from the Meta Ad Library so that brand becomes searchable in Gethookd. AdSwipeFile: save library ads to boards with notes your team sees; there is no extension, so it cannot save an ad it has not filed.
Tracking. Gethookd: Brand Spy, on every plan: every ad a followed brand launches lands in your feed with its launch date and the number of ads it has live, and it can alert you; no brand limit is stated. AdSwipeFile: follow 10 brands on Pro or 50 on Agency, in one feed, and brands with a Facebook page get their newest Meta ads checked weekly. There are no instant alerts yet.
AI. Gethookd has credits for actions: Clone Ads (static variations of an ad), video scripts and transcription. AdSwipeFile has no generation. Its AI use is your agent reading the library over MCP: 50 MCP/API calls for the life of the account on Free, and the JSON API on every plan.
Agent access. Gethookd: Yes, with the API. Its pricing includes them on Team and Agency billed monthly and on every plan billed yearly; its FAQ puts AI agent access on Team and Agency only. AdSwipeFile: every plan.
Pricing in detail
Gethookd: Starter $29/mo ($19 billed yearly), Pro $49 ($32), Team $79 ($52), Agency $129 ($83). Searching and browsing the library costs no credits; actions do: 50, 150, 400 and 800 a month on monthly plans. Its feature list shows Clone Ads on every plan while its FAQ says Clone Ads starts on Pro.
AdSwipeFile: Free; Pro $39 a month; Agency $99 a month; plus tax. Team members are unlimited and share the plan's calls, saves and follows.
- Solo, trying it. Gethookd Starter is $29 a month for one seat and 50 credits. AdSwipeFile Pro is $39, and Free costs nothing.
- A team of three to five. Gethookd Pro ($49 a month) has 3 seats and Team ($79) has 5, with 150 and 400 credits. AdSwipeFile does not charge per seat.
- AI agent connection. Gethookd: Team and up on monthly billing, per its FAQ. AdSwipeFile: every plan, Free included.
- Trying it. Gethookd: No free plan. 7-day trial for $0. AdSwipeFile: a Free plan with no card, and a 7-day trial on paid plans.
Gethookd lists a yearly saving of about 35%, and its yearly prices are the figures in brackets above. AdSwipeFile's yearly prices are on its pricing page.
Switching between them
From Gethookd to AdSwipeFile: connect the MCP server with the setup prompt, ask for ads from your niche, and follow your key competitors on a paid plan. Keep Gethookd until you know you do not miss its volume or Clone Ads.
From AdSwipeFile to Gethookd: its trial is $0 for 7 days. Cancel before it ends to avoid the charge.
Using both works: Gethookd for volume and cloning, AdSwipeFile for niche searches your agent can run. For other options, see Gethookd alternatives.
Who should pick which
- An ecommerce team on Facebook and Instagram that wants a very large feed, a free extension and credits for cloning ads: Gethookd.
- A freelancer or marketer who wants winning ads to brief from through an AI agent, starting free: AdSwipeFile.
- A team that saves ads from TikTok and LinkedIn libraries too: Swipekit.
- A team that briefs from saved ads and needs analytics: Foreplay.
At a glance
Scroll sideways to see every column.
| Compared on | AdSwipeFile | Gethookd |
|---|---|---|
| Price | Free; Pro $39/mo ($390/yr); Agency $99/mo ($990/yr); plus tax | Starter $29/mo ($19 billed yearly), Pro $49 ($32), Team $79 ($52), Agency $129 ($83). Searching and browsing the library costs no credits; actions do: 50, 150, 400 and 800 a month on monthly plans. Its feature list shows Clone Ads on every plan while its FAQ says Clone Ads starts on Pro |
| Free plan or trial | Free plan, no card: 50 MCP/API calls for the life of the account and the first 50 ads of every list. 7-day trial on paid plans (card required); 14-day money-back | No free plan. 7-day trial for $0 |
| Platforms | Meta (Facebook and Instagram) | Facebook and Instagram only (“TikTok is not in there today”) |
| Library | 63,244+ real ads, curated and filed by brand, niche and format | They claim 22M+ active ads, updated daily. It says coverage is thinnest in smaller countries and in service or info niches, and that it does not estimate revenue or spend |
| MCP server (AI assistants) | Yes, on every plan, Free included: 27 tools, OAuth sign-in or an API key; they read the library and change only your own follows and boards | Yes, with the API. Its pricing includes them on Team and Agency billed monthly and on every plan billed yearly; its FAQ puts AI agent access on Team and Agency only |
| API | JSON API on every plan, sharing the MCP allowance | Same as MCP |
| Brand tracking | Follow 10 brands on Pro, 50 on Agency: their new library ads in one feed; brands with a Facebook page also get their newest Meta ads, checked weekly | Brand Spy, on every plan: every ad a followed brand launches lands in your feed with its launch date and the number of ads it has live, and it can alert you; no brand limit is stated |
| Analytics on your own ads | No: the library holds no spend or performance data | Not listed on its site |
| Seats | Unlimited team members on every plan, sharing its plan, calls, saves and follows | 1, 3, 5 or 10 by plan |
| Chrome extension | No | Yes, free: it saves an ad from the Meta Ad Library so the brand and its ads become searchable in Gethookd |
Gethookd's column is from its own site, checked on 6 November 2026 (sources below).
Where Gethookd is stronger
Gethookd is a Meta ad library with AI tools, tracking active Facebook and Instagram ads across ecommerce categories.
- A much larger Meta library, by its own count, from $29 a month.
- AI credits on every plan, 50 to 800 a month.
- Brand tracking (Brand Spy) on its first plan.
- Ad cards show days active, brands show their live ad count and top hook, format and angle, and Clone Ads generates static variations of an ad.
Where AdSwipeFile is stronger
- AdSwipeFile's Free plan includes the MCP server (50 MCP/API calls for the life of the account) with no card. Gethookd has a $0 trial and no free plan, and its agent connection starts on Team.
- AdSwipeFile Pro is $39 a month for every ad, 10,000 MCP/API calls a month and 10 followed brands, against Gethookd's $29 for one seat and 50 credits.
- Unlimited team members on every plan. Gethookd lists 1, 3, 5 or 10 seats by plan.
- Every library ad is filed by brand, niche and format and keeps its creative after Meta takes it down.
- Every tagged ad carries a note on how it is built (hook, format and offer), never its results.
Who should pick which
- Pick Gethookd: Ecommerce teams that only advertise on Facebook and Instagram.
- Pick AdSwipeFile: Marketers and freelancers who want a curated set of winning Meta ads to brief from, through their AI agent, starting free.
Guides
Try AdSwipeFile with your assistant
Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 50 MCP/API calls for the life of the account and the first 50 ads of every list, no card.
FAQ
Is AdSwipeFile a Gethookd alternative?
For finding winning Facebook and Instagram ads to brief from, yes. Both are Meta only. AdSwipeFile is smaller and has no Chrome extension, Clone Ads or credits, so a team that mines a huge feed and clones formats should stay on Gethookd.
Does Gethookd have a free plan?
No. It offers a 7-day trial for $0, and cancelling before it ends means no charge. AdSwipeFile has a free plan with no card.
How much does Gethookd cost?
Starter $29 a month, Pro $49, Team $79 and Agency $129 on monthly billing, or $19, $32, $52 and $83 a month billed yearly. AdSwipeFile is free, then $39 and $99.
Does Gethookd have an MCP server?
Yes, with its API, on Team and Agency billed monthly and every plan billed yearly by its pricing note; its FAQ puts AI agent access on Team and Agency. AdSwipeFile includes a read-only MCP server on every plan, Free included.
Does Gethookd cover TikTok ads?
No. Its site says TikTok is not in there today. It covers Facebook and Instagram ads, as AdSwipeFile does.
Does Gethookd show how much an ad spent?
No. Its site says it does not estimate revenue or spend. It shows days active and, per brand, the number of live ads. AdSwipeFile shows days live for tracked ads and never states spend or results.
Can I use AdSwipeFile and Gethookd together?
Yes. Use Gethookd for volume and Clone Ads and connect AdSwipeFile to your assistant for niche searches. The Free plan costs nothing to try.
Sources
Checked on 6 November 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.