Gethookd alternatives in 2026: 9 tools compared

The main Gethookd alternatives are Swipekit and Foreplay for saving ads with a Chrome extension, Adspo for Meta brand tracking, and AdSwipeFile or AdLibrarySpy for a free start. Gethookd itself is a Meta-only ad library from $29 a month, with a 7-day trial and no free plan.

We make AdSwipeFile, so it is listed first. Every other tool's facts come from its own site, checked on 6 November 2026, with sources at the end.

Why people look for Gethookd alternatives

• No free plan: a 7-day trial for $0, then $29 a month on Starter ($19 billed yearly) with one seat.
• Credits meter the actions: 50 a month on Starter and 150 on Pro, with search and browsing free. When they run out, you wait or upgrade.
• Agent access is not on the cheapest plans: its FAQ puts AI agent connections on Team ($79 a month) and Agency, and its pricing note is more generous on yearly plans.
• Facebook and Instagram only: its page says TikTok is not in there today, and coverage is thinnest in smaller countries and in service or info niches.
• Its own pages disagree on Clone Ads (every plan in the feature list, Pro and up in the FAQ), so check the plan before you rely on it.

What Gethookd gives you, so you know what to match

From Gethookd's own pages, checked on 6 November 2026:

• Price. Starter $29/mo ($19 billed yearly), Pro $49 ($32), Team $79 ($52), Agency $129 ($83). Searching and browsing the library costs no credits; actions do: 50, 150, 400 and 800 a month on monthly plans. Its feature list shows Clone Ads on every plan while its FAQ says Clone Ads starts on Pro.
• Library. They claim 22M+ active ads, updated daily. It says coverage is thinnest in smaller countries and in service or info niches, and that it does not estimate revenue or spend.
• Tracking. Brand Spy, on every plan: every ad a followed brand launches lands in your feed with its launch date and the number of ads it has live, and it can alert you; no brand limit is stated.
• Seats. 1, 3, 5 or 10 by plan.
• Extension. Yes, free: it saves an ad from the Meta Ad Library so the brand and its ads become searchable in Gethookd.
• AI access. Yes, with the API. Its pricing includes them on Team and Agency billed monthly and on every plan billed yearly; its FAQ puts AI agent access on Team and Agency only.

An alternative needs to beat that on one of three things: the price for the same Meta research, the way ads are saved and kept, or the AI access.

Free and cheaper Gethookd alternatives

Gethookd starts at $29 a month, or $19 billed yearly. Below or near it:

• Free: AdLibrarySpy (Everything free, no card) and the Meta Ad Library for ads running now. AdSwipeFile has a free plan: 50 MCP/API calls for the life of the account and the first 50 ads of every list.
• $12/mo: SwipeWell (Free plan, 10 swipes).
• $29/mo: Adspo, with unlimited tracking.
• $39/mo: Swipekit, with five seats.

If you used Gethookd mainly to look at what a store runs and clone the format, the free options cover search and the paid ones add tracking. If you used it to build a team library, a swipe file with boards fits better.

Library size is not the whole job

Gethookd claims 22M+ active ads, updated daily. That is a lot of ads to scroll, and it says coverage thins out in smaller countries and some niches. A bigger feed helps when you are hunting new products or stores. It helps less when you are briefing a creative: there you want a few hundred ads from the right brands, filed by hook and format, and a way to keep them after Meta removes them.

That is the AdSwipeFile approach: 63,244+ ads, curated and filed by brand, niche and format. For how to turn a pile of saves into a brief, read how to build an ad swipe file.

At a glance

Scroll sideways to see every column.

1. AdSwipeFile

AdSwipeFile is the curated alternative: 63,244+ winning Facebook and Instagram ads filed by brand, niche and format, which keep their creative after Meta takes them down. Like Gethookd it covers Meta only. The MCP server is on every plan, Free included (50 MCP/API calls for the life of the account, no card), so Claude or ChatGPT can search and read the ads. AdSwipeFile Pro is $39 a month for every ad and 10 followed brands. Gaps: a much smaller library, no Chrome extension, no Clone Ads or video scripts, and no credits-based AI generation.

• Price: Free; Pro $39/mo ($390/yr); Agency $99/mo ($990/yr); plus tax.
• Free plan or trial: Free plan, no card: 50 MCP/API calls for the life of the account and the first 50 ads of every list. 7-day trial on paid plans (card required); 14-day money-back.

AdSwipeFile vs Gethookd, row by row

2. Swipekit

A Chrome extension swipe file with five seats, brand tracking and an MCP server on its first plan, at $39 a month.

• Price: Basic $39/mo, Plus $69/mo, Agency $99/mo billed monthly ($26, $46 and $66 a month billed annually). All three include the swipe file, Multiplayer (the shared library), Brand Tracker, MCP, API and whitelabel share links.
• Free plan or trial: No free plan. First 14 days free, no credit card.
• MCP: Yes, on every plan, and it can create boards and tag ads. Its MCP page names Claude, ChatGPT and Gemini and shows operations to list ads, list boards, create a board, save an ad and tag an ad.
• Best for: small teams that want to build their own swipe file from ad libraries and track a few brands.

Where it beats Gethookd. Platforms: Saves from the Meta, TikTok and LinkedIn ad libraries, TikTok Top Ads, Instagram and TikTok organic. Seats: 5, 10 or 15 by plan. Yes, on every plan, and it can create boards and tag ads. Its MCP page names Claude, ChatGPT and Gemini and shows operations to list ads, list boards, create a board, save an ad and tag an ad.

Limits. No free plan. First 14 days free, no credit card. It costs more than Gethookd's Starter plan, and its shared library is Your saves, plus a shared library (Multiplayer): 1.5M ads by its pricing page, 1M+ by its home page.

Verdict. The swap for a team that wants to save ads itself, including from TikTok and LinkedIn. See Swipekit alternatives.

AdSwipeFile vs Swipekit, Swipekit alternatives

3. Foreplay

The bigger workflow: swipe file, a far larger database, competitor tracking, Lens analytics and briefs, from $59 a month.

• Price: Basic $59/mo ($49/mo billed annually), Workflow $175/mo ($149), Agency $459/mo ($389), Enterprise custom. Basic covers the swipe file, Discovery and briefs; Workflow and Agency add Spyder, Lens and the MCP/API connections.
• Free plan or trial: No free plan. 7-day free trial with a card, then billed; 14-day money-back after the first charge.
• MCP: Yes, hosted, sign in with a Foreplay account. Listed on Workflow and Agency, not on Basic.
• Best for: creative teams and agencies that save ads all day, track competitors and write briefs in one tool, with a budget from $59 to $459 a month.

Where it beats Gethookd. Foreplay is a creative workflow suite for ad teams: a swipe file you fill from ad libraries with its Chrome extension, a searchable ad database (Discovery), competitor tracking (Spyder), Meta creative analytics (Lens) and briefs. Platforms: Saves from the Meta, TikTok and LinkedIn ad libraries; its MCP page lists Facebook, Instagram, TikTok, YouTube, LinkedIn and more.

Limits. About twice Gethookd's Starter price at the entry plan, and tracking and MCP start on Workflow at $175 a month. No free plan. 7-day free trial with a card, then billed; 14-day money-back after the first charge.

Verdict. For creative teams that brief from saved ads. See AdSwipeFile vs Foreplay and Foreplay alternatives.

AdSwipeFile vs Foreplay, Foreplay alternatives

4. Adspo

Unlimited brand tracking on its one plan, with alerts when a brand launches or scales a creative, and MCP and API access, at $29 a month ($19 billed yearly).

• Price: Pro $29/mo billed monthly or $19/mo billed yearly; extra team seats $15/mo each ($10 billed yearly). Its FAQ also describes a Lite plan that its pricing page doesn't show.
• Free plan or trial: No free plan listed. 7-day trial on monthly, 14-day on yearly; 7-day money-back promise.
• MCP: Yes, “MCP & API access” in Pro.
• Best for: DTC brands and agencies on Facebook and Instagram that want to watch which creatives competitors scale, for $19 to $29 a month.

Where it beats Gethookd. Tracking and agent access at the same entry price: Track any brand, no limit, on Pro, with alerts on new ads, scaling creatives and funnel changes. Yes, “MCP & API access” in Pro.

Limits. No free plan listed. 7-day trial on monthly, 14-day on yearly; 7-day money-back promise. Chrome extension: not listed on its site. Seats: 1 included; extra seats $15/mo ($10 yearly), plus separate client workspaces.

Verdict. The closest like-for-like swap if Brand Spy was your reason for paying.

5. AdLibrarySpy

The free option: every feature, brand tracking and a hosted MCP server at no cost, for Meta ads and stores.

• Price: Free, every feature; it says there is no paid tier.
• Free plan or trial: Everything free for you and your team, no card, no trial; fair-use rate limits.
• MCP: Yes, hosted, free: 1,000 calls a day per workspace. Its tools can also save ads to swipe boards, write briefs and build a store.
• Best for: shopify sellers who want free Meta ad and store research, from the browser or an AI agent.

Where it beats Gethookd. Price, and agent access: Free, every feature; it says there is no paid tier. Yes, hosted, free: 1,000 calls a day per workspace. Its tools can also save ads to swipe boards, write briefs and build a store.

Limits. Meta (Facebook and Instagram) only; it says TikTok and Google ads are not covered. Meta Ad Library creatives ranked by impressions in Meta's own order, with AI labels for hook and angle. They claim 7.8M stores indexed.

Verdict. Try it before paying for Gethookd. Both are Meta-only store and ad research tools.

6. SwipeWell

The cheapest paid swipe file here: save ads, pages and emails from $12 a month, with a free plan of 10 swipes and Facebook and Instagram ad tracking.

• Price: Pro $12/mo ($10/mo billed yearly, $120 a year); Team $12 per user a month ($10 per user billed yearly).
• Free plan or trial: Free plan, no credit card: up to 10 swipes, personal use, 1 free Ad Finder use. 30-day money-back promise on paid plans.
• MCP: Not listed on its site.
• Best for: marketers and copywriters who want one cheap swipe file for every kind of marketing example, with light competitor ad tracking.

Where it beats Gethookd. Price, plus saving anything you find: Saves from any website (Chrome extension), email (forwarding) and phones (iOS and Android); Ad Finder tracks Facebook and Instagram ads. Free plan, no credit card: up to 10 swipes, personal use, 1 free Ad Finder use. 30-day money-back promise on paid plans.

Limits. Pro is for one person; Team is billed per user, with unlimited teams. MCP server: not listed on its site.

Verdict. Good for a freelancer who tracks a handful of brands. It has nothing like a 22M-ad feed.

7. BigSpy

Ads across many networks, with a free plan and paid plans from $69 a month.

• Price: Starter $69/mo, Growth $159/mo, Scale $399/mo, Ultimate $499/mo billed monthly ($49, $119, $299 and $399 a month billed yearly: $588, $1,428, $3,588 and $4,788 a year).
• Free plan or trial: A free plan: Facebook ads only, 10 searches a day (visual and feature search included), 20 tracked creatives, 5 video analyses a month, no downloads, no ad copy. No free trial listed; refunds follow its refund policy, whose terms its pricing page does not give.
• MCP: Not listed on its site.
• Best for: advertisers who research beyond Meta, especially game, app and ecommerce teams buying on TikTok, Google and YouTube.

Where it beats Gethookd. Reach: 11 by plan: Facebook (all plans), Instagram (from Starter), Google Ads, YouTube, X, TikTok and Pangle (from Growth), Pinterest, Yahoo and Unity (Ultimate), AppLovin (ecommerce only). A free plan: Facebook ads only, 10 searches a day (visual and feature search included), 20 tracked creatives, 5 video analyses a month, no downloads, no ad copy. No free trial listed; refunds follow its refund policy, whose terms its pricing page does not give.

Limits. Brand following starts on Growth at $159 a month. MCP server: not listed on its site.

Verdict. Choose it when you need TikTok or Google ads, which Gethookd does not have. See BigSpy alternatives.

AdSwipeFile vs BigSpy, BigSpy alternatives

8. Atria

If you also want analytics on your own Meta and TikTok accounts and AI that generates ads. It has a free plan; paid plans start at $219 a month.

• Price: Core $219/mo, Plus $549/mo, Business $1,549/mo billed monthly ($129, $343 and $959 a month billed annually); Enterprise custom.
• Free plan or trial: A permanent free plan, no card, no time limit: 1 seat, 1 ad account, 1 followed brand, 1,000 AI credits and 30 MCP calls, all once (its help center); paid-plan trials are reviewed case by case.
• MCP: Yes, hosted, for Claude, ChatGPT and Cursor. 600 calls a month on Core, unlimited from Plus; calls over the Core cap cost 1 AI credit each.
• Best for: brands and agencies running Meta and TikTok ads that want analytics on their own accounts, AI briefs and ad generation in one place, from $219 a month.

Where it beats Gethookd. Atria is a creative platform for Meta and TikTok advertisers: an ad library, analytics on your connected ad accounts, and an AI agent (Raya) that grades ads, writes briefs, generates ads and uploads them to Meta. A permanent free plan, no card, no time limit: 1 seat, 1 ad account, 1 followed brand, 1,000 AI credits and 30 MCP calls, all once (its help center); paid-plan trials are reviewed case by case.

Limits. Price: Core $219/mo, Plus $549/mo, Business $1,549/mo billed monthly ($129, $343 and $959 a month billed annually); Enterprise custom.

Verdict. For brands that want the library, analytics and AI in one tool. See Atria alternatives.

AdSwipeFile vs Atria, Atria alternatives

9. Meta Ad Library

Free and complete for ads running now, if you can do without saving ads, following brands and AI search.

• Price: Free.
• Free plan or trial: Free, no account needed to search.
• MCP: None from Meta that we found.
• Best for: checking what a specific advertiser runs on Meta right now, or researching political and EU ads with official reach data.

What it gives you. The Meta Ad Library is Meta's own transparency search: every ad running now on Facebook, Instagram and Meta's other apps, free, with no account needed.

What it will not do. Meta shows every ad while it runs. Once an ad stops, only social issue, election and political ads (kept 7 years) and ads delivered in the EU (kept a year after their last impression) stay in the library. Saved searches keep an advertiser or a keyword search with its filters, so you can run it again; no alert when it starts new ads, that we found.

Verdict. The free source for one advertiser today. See Meta Ad Library alternatives.

AdSwipeFile vs Meta Ad Library, Meta Ad Library alternatives

Which Gethookd alternative fits

• You want Gethookd's job for free: AdLibrarySpy or the Meta Ad Library.
• You want ad ideas through your AI agent, starting free: AdSwipeFile.
• You want tracking with unlimited brands at a similar price: Adspo.
• Your team saves ads itself from several platforms: Swipekit.
• You need briefs and analytics: Foreplay or Atria.
• You need TikTok or Google ads as well as Meta: BigSpy.
• You want a cheap personal swipe file: SwipeWell.