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12th Tribe ads

The hooks, angles and offers behind 12th Tribe’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
840 days
Visual formats
Hook tactics
Niche
Format2 selected
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Hook
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20 ads

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A woman takes a selfie in a mirror, wearing a brown and black plaid oversized shirt unbuttoned over a black bralette and black leggings. She is accessorized with a gold chain necklace and rings on her fingers, and carries a black quilted handbag over her shoulder. The text overlay reads: "The Internet’s Favorite Fashion Brand. Join the Tribe, and let’s make Memories."
Ran 840 days
12th Tribe
A close-up shot focuses on a person's feet wearing espadrille platform slide sandals. The person is standing on a textured white stool against a white wall. They are wearing distressed black and white tie-dye jeans that are cuffed at the bottom. The text "The Internet’s Favorite Fashion Brand." is overlaid on the image. The copy "Join the Tribe and let’s make Memories." is also provided.
Ran 549 days
12th Tribe
A woman wearing a white cowboy hat and a white, embellished halter dress with gold sequins and fringe stands in a desert landscape with mountains in the background. She is looking at the camera with her hands on her hips. The text overlay reads "#TRIBEONYOU Faves 🛍️❤️ Shop our most loved ‘fits".
Ran 75 days
12th Tribe
Two young women are walking down a cobblestone street in a city. The woman on the left wears a shimmering brown dress with fringe detailing, and the woman on the right wears a black top with intricate embroidery and fringe. Both are adorned with numerous gold bracelets. The text "12TH TRIBE" is overlaid in the center of the image.
Ran 52 days
12th Tribe
A close-up shot shows the lower half of a person walking on a cobblestone street. They are wearing blue denim jeans adorned with silver studs along the outer seams and a tan jacket draped over their arm. Overlayed text reads "the VIRAL PANTS are BACK" and "NOW WITH THE STUDDED EDGE" in a white, elegant font. The focus is on the stylish jeans and the announcement of their return with an updated design.
Ran 52 days
12th Tribe
A split image shows a close-up of a woman's torso and legs wearing distressed denim jeans and a white t-shirt with a graphic print. The right side of the image shows the full body of the same woman, also wearing denim jeans and a white t-shirt, with a baseball cap. The text "NEW Denim" is overlaid on the image in a stylized font. The overall aesthetic is casual and fashionable, highlighting new denim apparel.
Ran 52 days
12th Tribe
A woman with wavy blonde hair stands in front of a building with large windows, wearing a brown, knee-length dress with fringe detailing. She is adorned with large gold earrings and multiple bracelets. Text overlays on the left read "FRINGE TRENDING" and on the right read "NEW STYLES JUST LAUNCHED". The overall aesthetic is fashionable and highlights the dress's unique texture and movement.
Ran 52 days
12th Tribe
A close-up shot of a blonde woman wearing a gold necklace with black oval stones and matching gold earrings with black stones. She is wearing a green lace and satin bralette. The text "Mic drop 🎤 Mainstage vibes. Shop Festival" is overlaid on the image. The overall aesthetic suggests a glamorous, festival-ready look.
Ran 40 days
12th Tribe
A model stands against a plain, textured brown background, posing with one hand on her hip. She is wearing a shimmering gold off-the-shoulder dress with voluminous sleeves and a statement necklace. The text "We're kinda iconic ✨" is overlaid on the image, followed by a call to shop fall favorites available online and in-store.
Ran 40 days
12th Tribe
A female model stands against a plain, textured beige background, posing with her hand on her hip. She is wearing a shimmering gold, off-the-shoulder dress with voluminous sleeves and a statement necklace. She holds a small, beaded brown clutch in her left hand. The text "Insta feed worthy 📸 Shop iconic 12th Tribe favorites" is overlaid on the image.
Ran 40 days
12th Tribe
A model poses against a neutral, textured background, wearing a shimmering gold off-the-shoulder dress and statement necklace. She holds a beaded fringe clutch in her left hand. The text "Expect "where'd you get that?" DMs. Shop our bestsellers. Hurry before they sell out again" is overlaid on the image. The creative focuses on the aspirational aspect of owning a unique and desirable item.
Ran 40 days
12th Tribe
A blonde woman with sunglasses and a white t-shirt with "BROOKLYN PARTS & LABOR" printed on it is shown against a grey background. She is wearing large gold bracelets and a black choker necklace. The t-shirt is oversized and has rolled-up sleeves. The text "From basics to bold, we’ve got the top for every vibe" is overlaid on the image.
Ran 40 days
12th Tribe
A full-body shot of a female model standing against a plain, textured beige background. She is wearing a shimmering, loose-fitting, off-the-shoulder gold dress with dramatic bell sleeves and a matching mini skirt. She accessorizes with a chunky statement necklace and holds a small, beaded brown clutch bag. The text "VIRAL styles that broke the internet. Shop 12th Tribe bestsellers" is overlaid on the image.
Ran 40 days
12th Tribe
A woman stands in front of a mirror in a living room, taking a selfie. She is wearing a long-sleeved, full-length dress with an abstract print in shades of red, pink, and brown. She has accessorized with a silver chain belt and cream-colored boots. The text overlay reads: "From casual to chic, we’ve got a dress for every occasion." The background shows a sofa, a chair, and artwork on the wall, suggesting a stylish home environment.
Ran 40 days
12th Tribe
Three models stand on a cobblestone street, posing in fall fashion. The model on the left wears a burgundy slip dress with lace trim. The center model is in a brown leather jacket, a black top, and plaid pants. The model on the right wears a brown sweater and animal-print shorts with lace trim. The text "New FALL STYLES" is overlaid in large white serif font, with smaller text below reading "INSPIRED BY THE CITY THAT NEVER SLEEPS."
Ran 38 days
12th Tribe
A person stands on a cobblestone street, wearing a tan bomber jacket over a graphic t-shirt, brown plaid pants, and platform sandals. They are holding a zebra-print handbag. White text overlaid on the image reads "the pants every street style girl needs this fall."
Ran 38 days
12th Tribe
A woman is shown from the chest up, wearing a patterned denim jacket and dark wash jeans. She is holding the lapels of her jacket with both hands, looking towards the camera with her mouth slightly open. White text overlays the bottom half of the image, reading "NEW Denim" in a large, stylized font, with "HAS ARRIVED" in a smaller, simpler font below it. The background is a plain, dark grey.
Ran 38 days
12th Tribe
A woman stands on a red carpeted staircase in front of a door. She is wearing a brown sweater and patterned shorts. The text on the image reads "a little zebra goes a long way." The woman is looking down and holding the hem of her sweater.
Ran 38 days
12th Tribe
Two models stand side-by-side, looking towards the viewer. The model on the left wears a plaid dress, and the model on the right wears a patterned dress with a brown belt and a large pendant necklace. White text overlaid on the image reads "The FALL SHOP". The copy "Meet the drop taking over your fall wardrobe. Shop now →" is also present.
Ran 38 days
12th Tribe
A woman stands against a plain grey background, posing with her hands on her hips. She is wearing a patterned jacket over a dark brown top and black jeans. White text overlaid on the image reads "your fall moodboard in jacket form." The creative focuses on the styling of the outfit, particularly the jacket, suggesting it embodies the essence of fall fashion.
Ran 38 days
12th Tribe

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