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Refreshed Nov 12, 2026

Aerie ads

The hooks, angles and offers behind Aerie’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Aerie’s Meta page
389
Median runHow long its ads stay up
21 days
Against FashionNiche median 19 days
1.1×

How Aerie builds them

26 ads

What Aerie's ads are made of, row by row.

Free with an account.

Longest running

All 26

The Aerie ads that ran longest.

Free with an account.

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26 ads

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A model is captured in a studio setting against a plain white background. She is wearing a white tank top and black leggings, posed in a dynamic, athletic stretch. The image focuses on the fit and movement of the apparel.
Active · 91 days
Aerie
A studio shot of a model from the chest up, facing the camera with her hands on her hips. She is wearing a white ribbed tank top and dark blue drawstring pants. The background is a plain, light-colored wall.
Active · 57 days
Aerie
A model with braided hair stands against a plain, light-colored studio background. She is wearing a white ribbed tank top and dark blue drawstring cargo-style pants. The image is a clean, professional studio shot focusing on the clothing.
Active · 57 days
Aerie
A young woman with blonde hair sits on the floor against a white wall. She is wearing a dark blue ribbed tank top and light blue shorts. The lighting is soft and natural, casting subtle shadows on the wall behind her.
Active · 57 days
Aerie
A young woman with long blonde hair sits on the floor against a plain white wall. She is wearing a dark blue ribbed tank top and light blue shorts. The lighting is soft and natural, casting subtle shadows on the wall behind her.
Active · 57 days
Aerie
A young woman with brown hair is shown in a selfie-style shot, holding a makeup brush to her face. She is wearing a light-colored, textured zip-up sweater and has hair clips on both sides of her head. The background appears to be a bedroom or living space with a ceiling fan visible.
Active · 28 daysVideo
Aerie
A young woman sits on a wooden park bench surrounded by autumn trees. She is wearing a cream-colored cardigan with a diamond pattern, brown sweatpants, and brown slip-on shoes with white fleece lining. She is holding a coffee cup in one hand and resting her chin on her other hand, looking directly at the camera.
Active · 28 daysVideo
Aerie
A smiling woman with blonde hair sits on a white floor against a plain white studio backdrop. She is wearing a black ribbed tank top and black shorts. Her hand is raised near her face as she looks toward the camera with a joyful expression.
Active · 22 days
Aerie
A high-angle shot shows two women lying on a pink shag carpet, surrounded by holiday-themed items including wrapped gifts, cookies, and a board game. Both women are wearing matching patterned pajamas. The brand name is printed in white script in the bottom right corner of the image.
Active · 21 days
Aerie
A split-screen image shows a woman in cozy loungewear holding a mug on the left, and a flatlay of winter accessories like a beanie, cookies, and slippers on the right. The text 'the one who asks to turn the temp up' is centered over the image. The overall aesthetic is warm and focused on comfort.
Active · 21 days
Aerie
The creative is a solid black background with the brand name written in white cursive script in the bottom right corner. There are no other elements, products, or people visible in the frame. The design is minimal and relies entirely on the brand identity.
Active · 21 days
Aerie
A high-angle shot shows two people sitting on a plush pink carpet, surrounded by Christmas gifts, snacks, and games. Both individuals are wearing matching gingerbread-patterned pajamas. The brand name is printed in white in the bottom right corner.
Active · 21 days
Aerie
A high-angle, flatlay-style shot of two women lying on a textured pink carpet, surrounded by holiday-themed items including wrapped gifts, cookies, and a game board. The women are wearing matching patterned pajamas. The brand name is printed in white script in the bottom right corner of the image.
Active · 21 daysVideo
Aerie
A warm, indoor scene shows three women in a living room decorated for the holidays. One woman sits at a piano playing music, while two others stand nearby, smiling and interacting. They are all wearing comfortable, matching striped loungewear sets.
Active · 21 days
Aerie
A solid black square background with the brand name written in white cursive script in the bottom right corner. There is no other text, imagery, or product shown in the creative.
Active · 21 daysVideo
Aerie
A close-up shot of a model wearing a dark burgundy lace bralette. The focus is on the upper torso and the intricate lace detail of the garment. The background is a plain, neutral wall, and the brand name is printed in white in the bottom right corner.
Active · 21 days
Aerie
A mirror selfie of two young women standing in a retail store, both wearing matching leopard-print pajama sets. The image features text overlaid at the top, and the setting appears to be a clothing store with racks of garments visible in the background. The overall aesthetic is casual and friendly, capturing a moment between friends.
Active · 13 daysVideo
Aerie
A high-angle shot shows two people sitting on a plush pink carpet in a living room, surrounded by wrapped Christmas gifts, a bowl of popcorn, and a tray of cookies. One person is wearing a white long-sleeved top and the other is wearing patterned pajamas with gingerbread men. A small pillow on the floor has the text 'COZY THE WORLD' printed on it.
Active · 6 daysVideo
Aerie
A close-up shot of a person wearing a dark burgundy lace bralette. The focus is on the chest area, highlighting the texture and design of the lace fabric. The background is a plain, neutral-colored wall.
Active · 3 daysVideo
Aerie
A top-down flatlay shot shows a person's hands arranging a striped sweater, a pair of socks with a dog print, and a keychain on a white table. To the side, there is a cup of cocoa, a plate of star-shaped cookies, and playing cards scattered on the surface. The brand name is printed in the bottom right corner.
Active · 3 daysVideo
Aerie

How Aerie makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Aerie's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Aerie advertises on Facebook and Instagram

The library holds 26 ads from Aerie in Fashion, and 389 running on its Meta pages now. Its most common visual formats are Lifestyle Image (17 ads), Model Shot (9) and Studio Shot (6). Its ads most often open on a Relatability (3 ads) hook. Its ads stay up a median 21 days, 1.1× the Fashion median of 19 days.

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