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Refreshed Nov 12, 2026

Hanky Panky ads

The hooks, angles and offers behind Hanky Panky’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Hanky Panky’s Meta page
916
Median runHow long its ads stay up
58 days
Against FashionNiche median 19 days
3.1×

The messages Hanky Panky keeps paying for

Same idea, new creatives

  • “Get First Access”

    3 ads

    Running since Nov 2026.

  • “Mischief Makers”

    2 ads
    Hanky Panky ad: “Mischief Makers”Hanky Panky ad: “Mischief Makers”

    Running since Jun 2026.

  • “MY ANNUAL DRAWER REFRESH STARTS HERE:”

    2 ads
    Hanky Panky ad: “MY ANNUAL DRAWER REFRESH STARTS HERE:”Hanky Panky ad: “MY ANNUAL DRAWER REFRESH STARTS HERE:”

    Running since Jun 2026.

How Hanky Panky builds them

41 ads

What Hanky Panky's ads are made of, row by row.

Free with an account.

Longest running

All 41

The Hanky Panky ads that ran longest.

Free with an account.

Niche
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Hook
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Status
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Winning means kept running: brands rarely keep paying for ads that lose.

41 ads

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A woman in pajamas starts her day by showing off her navy blue lace underwear. She then demonstrates the underwear's features, highlighting the soft lace and the leakproof gusset. The video transitions to show her working on a laptop, then jogging outdoors, and finally getting into a car with a child, emphasizing the underwear's versatility throughout her busy day. The ad concludes with a close-up of the underwear and a call to action.
Active · 165 daysVideo
Hanky Panky
A woman is shown from behind, walking up a staircase while wearing black underwear. The image includes the brand name at the top and a customer testimonial quote below it. The overall aesthetic is clean and lifestyle-focused.
Active · 148 days
Hanky Panky
Three models stand in a row against a plain studio backdrop, wearing white t-shirts and lace thongs. The brand name is printed in large white letters across the center of the image, with the phrase 'Mischief Makers' in smaller white text underneath.
Active · 147 days
Hanky Panky
The video opens with a close-up of a person's hands holding white lace underwear, with text overlaying the image. It then shows a woman in lingerie and a robe, followed by close-ups of black lace underwear and a product display of three thongs. The video concludes with the woman in lingerie again, smiling at the camera. The overall theme is about refreshing one's underwear drawer with comfortable and luxurious items.
Active · 147 days
Hanky Panky
The video opens with a close-up of a hand holding a white lace thong, with text overlay "MY ANNUAL DRAWER REFRESH STARTS HERE:". It then shows a woman in a white robe and matching lingerie, followed by a close-up of black lace fabric. The screen then shows a website interface displaying a 3-pack of thongs, with text "THE ONE SIZE FITS ALL REALLY WORKS AND THESE AREN'T JUST UNDERWEAR". The video concludes with the woman in lingerie, with text "THEY'RE AN EVERYDAY LUXURY I REACH FOR ON REPEAT".
Active · 138 daysVideo
Hanky Panky
A studio-lit shot of three models standing side-by-side, cropped from the chest down to the upper thighs. They are wearing white t-shirts and lace thongs in various neutral tones. The brand name is printed in white in the center, with the phrase 'Mischief Makers' underneath it.
Active · 123 days
Hanky Panky
A woman in a black lace lingerie set is shown in various settings, including indoors and on a balcony with lush greenery. She is seen walking, adjusting her clothing, touching her hair, and looking into a mirror. The video captures intimate and relaxed moments, highlighting the lingerie's aesthetic and fit. The overall mood is sensual and confident, with a focus on the woman's self-assured presence.
Active · 81 days
Hanky Panky
A model in a bedroom poses in a white lace bra and thong set. Text overlays appear on screen describing the product's feel and inviting the viewer to discover the set. The video ends with the brand name and a call to action button.
Active · 81 days
Hanky Panky
A woman films herself in a room filled with underwear, showing racks of products and color swatches. She talks about the brand's history and the comfort of their lace underwear, showing a few items and a shopping bag. The video ends with her sitting on a couch, holding a bag of underwear.
Active · 81 days
Hanky Panky
The video shows a person's midsection and legs as they model different colors of thong underwear. Text overlays display "my favorite thongs" as the person changes outfits. The video focuses on the product and the person's body, with a plain background.
Active · 81 days
Hanky Panky
The video shows a person's midsection and legs as they model different colors of lace thongs. Text overlays read "my favorite thongs" and the colors of the thongs are shown. The video is set to music and features quick cuts between different thong colors.
Active · 80 daysVideo
Hanky Panky
A woman films herself in a bright, organized office space filled with clothing racks and storage bins. She walks through different areas, showing racks of lingerie, color swatches, design boards, and finally, a display of rolled-up underwear. She holds up a piece of lingerie, highlighting its features, and then shows a shopping bag. The video ends with her sitting on a couch, surrounded by the products. The overall impression is a behind-the-scenes look at a lingerie brand's operations and products.
Active · 77 daysVideo
Hanky Panky
A young woman in a white lace bralette and thong set poses and dances. Text overlays describe the set as "Soft. Stretchy. Daily." and "Meet the thong and bra set you didn't know you couldn't live without." The brand name "hanky panky" appears. The video ends with a "Shop Now" button.
Active · 76 daysVideo
Hanky Panky
A woman in a black lace lingerie set is shown in various settings. She is seen indoors near a doorway, then on a balcony with lush greenery in the background, and finally in a room with a mirror. She poses and interacts with the lingerie, looking confident and relaxed. The video transitions between close-ups of her and wider shots of the environment.
Active · 74 daysVideo
Hanky Panky
A top-down flatlay shot shows five pairs of lace underwear in various colors, including brown, olive, navy, pink, and white, arranged in a fan pattern on a textured cream-colored surface. Large, centered text overlays the image, announcing a new fall collection and a promotional discount on multi-packs. The overall aesthetic is clean and organized, highlighting the variety of colors available in the new release.
Active · 72 days
Hanky Panky
A static image shows five pairs of lace underwear in different colors hanging from a wooden record storage unit. A record player sits on top of the unit. Text is overlaid in the center of the image, presenting the brand name and a discount offer for multi-packs.
Active · 70 days
Hanky Panky
A clean, white-background graphic featuring the brand name at the top with seasonal icons like a maple leaf, a coffee cup, and a pumpkin. Below this, the text 'NEW FOR FALL' is displayed in bold, salmon-colored letters. The main body of the image shows six different underwear cuts represented by simple black line drawings, each paired with a set of circular color swatches representing available shades for the season.
Active · 60 days
Hanky Panky
A studio-shot image of a black lace bralette with beige lining and black ribbon bows on the front. The product is centered against a plain white background, showcasing its delicate design and construction.
Active · 60 days
Hanky Panky
A studio-shot image of three pairs of women's underwear stacked vertically against a plain white background. The pairs are black, white, and nude, each featuring a wide lace waistband. The lighting is bright and even, highlighting the texture of the lace and the fabric of the garments.
Active · 60 days
Hanky Panky
A close-up, top-down shot of a pair of lace-trimmed cotton underwear laid flat on a white bedsheet. A light-colored rectangular text box is centered over the product, containing a headline about the comfort and style of the underwear.
Active · 59 days
Hanky Panky

How Hanky Panky makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Hanky Panky's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Hanky Panky advertises on Facebook and Instagram

The library holds 41 ads from Hanky Panky in Fashion, and 916 running on its Meta pages now. Its most common visual formats are Text Overlay (25 ads), Lifestyle Image (21) and Product Image (6). Its ads most often open on Relatability (13 ads), Bold claim (5) and Exclusivity (5) hooks. Its ads stay up a median 58 days, 3.1× the Fashion median of 19 days.

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