Anthropologie ads

The hooks, angles and offers behind Anthropologie’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Updated
Oct 31, 2026
Longest run
261 days
Hook tactics
A woman is shown from the back, wearing a light blue denim shirt with cuffed short sleeves and light-wash jeans. The shirt features a subtle pleat down the center back and a collar. The background is a solid dark gray. The text "Give a warm welcome to new tops." is overlaid on the image.
Ran 261 days
The creative features a model wearing a grey poncho and white pants. The image is split into two views: a front view and a back view of the model. The text "ANTHROPOLOGIE" is displayed prominently at the bottom of the image. The overall aesthetic is sophisticated and fashion-forward, aiming to inspire viewers with stylish apparel.
Ran 229 days
A woman wearing a yellow eyelet shirt open over a yellow bikini top and white shorts stands on a wooden pier. She is looking down and smiling, with her hand in her pocket. White sunglasses are on her head. The background shows a body of water and wooden posts. The text "These pieces = easiest outfit repeaters." is overlaid on the image.
Ran 202 days
A young woman with dark hair, wearing a grey sweatshirt with "1986" printed on it in navy blue and red lettering, and black bike shorts. She is holding a tan leather shoulder bag and looking down at her wrist, as if checking a watch. The background is a blurred crosswalk. Text overlayed on the image reads: "The tops that make getting dressed easy."
Ran 202 days
A model stands against a plain grey background, wearing a white floral-print midi dress with ruffled short sleeves and a V-neck. The dress features a smocked waist and a front slit. The text "Buy the dress. See what happens." is overlaid in white, sans-serif font at the top of the image.
Ran 202 days
A woman with medium-toned skin and dark hair pulled back is sitting on a wicker bench, leaning against a stone ledge. She is wearing a white lace-trimmed camisole and matching shorts. The background is softly blurred, showing hints of buildings and a balcony. The text "For the love of love..." is overlaid on the image in a delicate font.
Ran 151 days
A white, faceted soap dispenser with a gold pump sits on a marble countertop. The Anthropologie logo is vertically displayed on a cream-colored banner on the right side of the image. The text overlay reads "A trip to Anthro = instant joy." The overall aesthetic is clean, elegant, and aspirational, suggesting a luxurious bathroom or vanity setting.
Ran 87 days
The creative is split into two halves, with the left side showing a single pink espadrille with a jute sole and a delicate ankle strap. The right side displays a pair of the same pink espadrilles, also with jute soles and ankle straps. Both shoes feature a decorative element of pink velvet ribbons arranged in a fan shape across the vamp. The brand name "ANTHROPOLOGIE" is displayed in large, black, serif font centered at the bottom of the image, against a textured cream background.
Ran 87 days
A split-screen image shows a woman modeling a long, white, lace dress. The left side shows her from the front, walking towards the camera with her hand touching her hair. The right side shows her from the back, standing with her arms at her sides. The text "New season? There's a dress for that." is overlaid on the image. The brand name "ANTHROPOLOGIE" is displayed in large, black, serif font at the bottom of the image.
Ran 87 days
This is a split-screen ad with two images of a woman modeling a shiny, olive-green outfit. The left image shows the full body of the model, who is wearing a loose, sheer, gold-colored button-down shirt tucked into high-waisted, shiny leggings, and pointed-toe heels. She is holding a silver clutch bag. The right image is a close-up of the model's torso and legs, showing the fit of the leggings. The text "It's cute outfit season. Shop accordingly." is overlaid on the images. The brand name "ANTHROPOLOGIE" is displayed in large, black, serif font at the bottom of the ad.
Ran 87 days
The creative displays a split-screen image of a woman wearing a cream-colored, chunky knit cardigan with black stitching details on the sleeves and pockets. The left side shows her from the front, with the cardigan open, revealing a lacy camisole underneath. The right side shows her from the back, with the cardigan buttoned up. The text "ANTHROPOLOGIE" is displayed prominently at the bottom of the image. The hook "May cause excessive outfit repeating." is overlaid on the image.
Ran 81 days
This ad features a split-screen visual. The left side is a black and white image of a woman leaning against a tree, wearing a crochet-style dress with fringe. The right side is a color image of a different woman wearing a similar crochet-style dress, standing near a pool. Both women are models showcasing the dress. The text "ANTHROPOLOGIE" is displayed prominently at the bottom of the image. The copy describes modern proportions, just-right layers, and styles that enhance the wearer's feeling of self.
Ran 61 days
This is a split-screen ad featuring two images of a woman modeling a shiny, olive-green outfit. The left image shows the full body of the model, who is wearing a loose, sheer, gold-colored button-down shirt tucked into high-waisted, shiny leggings, paired with pointed-toe heels and carrying a silver handbag. The right image is a close-up of the model's torso and legs, highlighting the fit and sheen of the leggings. The Anthropologie logo is displayed prominently at the bottom of the ad.
Ran 61 days
A young woman with long, light brown hair is shown from the chest up, wearing a dark grey, crew-neck sweater and a white ruffled skirt. She is looking directly at the camera with a slight smile. The background is a solid grey. Text overlaid on the image reads "The tops that make the whole outfit."
Ran 61 days
This is a split-screen ad. The left side shows a full-body shot of a woman wearing a leopard-print dress, a black faux-fur vest, and black boots, holding a dark red clutch. The right side is a close-up of a black faux-fur jacket with a zipper. The text 'ANTHROPOLOGIE' is centered at the bottom of the image. The hook, 'Pieces that feel pulled together, without the high price tag.', is overlaid on the image.
Ran 61 days
A split-screen ad displays a model wearing a dark blue, short-sleeved, floral-print dress with a tiered skirt. The left side shows the front view of the dress, and the right side shows the back view. The text "One-and-done dresses, all under $200." is overlaid on the image. The brand name "ANTHROPOLOGIE" is displayed in large, capitalized letters at the bottom of the creative.
Ran 61 days
The creative is a split-screen image featuring a model wearing a sheer gold blouse and dark, shiny leggings. The left side shows the full body of the model, who is holding a silver clutch bag and wearing pointed-toe heels. The right side is a close-up of the model's lower body, highlighting the leggings and heels. The text "ANTHROPOLOGIE" is displayed in a large, serif font at the bottom of the image. The hook, "Valid hobby: Planning outfits in your head and the places you'd wear them.," is presented as on-screen text.
Ran 61 days
A split-screen image features a model wearing a short, white, sleeveless dress with a lace bodice and a full skirt. The left side shows the model from the front, and the right side shows her from the back. The text "Trust your gut. Wear the dress." is overlaid on the image. Below the image, the brand name "ANTHROPOLOGIE" is displayed in large, capitalized letters.
Ran 61 days
This ad features a split-screen view of a model wearing a white, short, sleeveless dress with a lace bodice and a full skirt. The left side shows the model from the front, and the right side shows her from the back. The text "ANTHROPOLOGIE" is displayed prominently at the bottom of the creative. The copy emphasizes the quality and attention to detail in the clothing offered by the brand.
Ran 60 days
A close-up shot shows a person's hands gently touching a soft, light blue, fuzzy material. The lighting is warm and soft, suggesting a cozy indoor setting. The text overlay reads "Feels like fall," evoking a sense of comfort and the changing seasons.
Ran 52 days