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Athleta ads

The hooks, angles and offers behind Athleta’s Facebook and Instagram ads, filed by format and niche.

Ads
17
Newest ad
October 2026
Main niche
Fashion 17
Top formats
Updated
Oct 31, 2026
Longest run
26 days
Visual formats
Hook tactics
Niche
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A woman with long, light brown hair sits on a grassy lawn in front of a large bush filled with yellow flowers. She is wearing dark pants and a grey long-sleeved shirt under a dark tank top. Her hands are clasped around her left knee, and she is wearing a ring on her left ring finger. Her grey sneakers are visible at the bottom of the frame. The image is a full-body shot, with the woman facing away from the camera and looking to her right. There is no text on the image.
Ran 26 days
Athleta
A woman with her hair in a ponytail, wearing a blue tank top and a black zip-up jacket, stands with a yoga mat slung over her shoulder. She is wearing black flare leggings and athletic shoes. The background is a plain white studio setting. The text overlay reads: "Fall is in the forecast. From lightweight layers to versatile essentials, meet the styles made for the season ahead."
Ran 26 days
Athleta
A woman stands in front of a wooden dresser, wearing a light blue wrap top and dark pants. Large yellow text overlays the image, reading "MY ATHLETA FAVS.". The woman has her hands on her hips and looks directly at the camera. The background is a plain wall with a vent near the top. The overall scene suggests a fashion or lifestyle content creator showcasing their favorite clothing items.
Ran 26 days
Athleta
A woman with dark skin and braided hair stands in a studio against a white background. She is wearing a purple sports bra and matching leggings. Her left hand is on her hip, and she is looking directly at the camera. The text "Fresh for fall. Shop new layers and everyday essentials made for the season ahead." is overlaid on the image.
Ran 26 days
Athleta
A woman with dark hair, wearing a white sports bra and light-colored sweatpants, is shown against a black background. She is smiling and holding a red garment above her head, appearing to be in the process of taking it off or putting it on. The text "Behind the scenes of our softest layers yet." is overlaid on the image. The overall impression is a candid, behind-the-scenes look at the creation or modeling of comfortable apparel.
Ran 26 days
Athleta
A woman wearing black athleisure clothing, including stirrup leggings and a sports bra, stands in a modern kitchen. She is holding a white garment in her right hand. The text "From your first plan to your last. Made to go with you everywhere." is overlaid on the image. The overall aesthetic suggests comfort and versatility for an active lifestyle.
Ran 26 days
Athleta
A studio shot of a woman wearing a black athletic tank top and black leggings against a white background. The text "Fall favorites, found." is overlaid on the image in a white sans-serif font. Below this, in a smaller font, is "Shop the best sellers everyone loves, from go-to layers to everyday essentials made for the season ahead."
Ran 26 days
Athleta
A woman with her hair in a ponytail, wearing a blue tank top, a black zip-up jacket, and black flare leggings, is holding a rolled-up yoga mat over her shoulder. She is smiling and looking to the right. The background is a plain white studio setting. Text overlaying the image reads: "Shop new drops, special sales, and more—all in the Athleta App."
Ran 24 days
Athleta
A woman is shown in a dynamic yoga pose wearing navy blue leggings with bold white and purple stripes. The text overlay reads "Bold lines meet buttery-soft stretch." and "ATHLETA" is displayed in the top right corner. Below the image, the text "Salutation Graphic Stripe Legging" identifies the product. The overall aesthetic is clean and focused on the athletic apparel.
Ran 12 days
Athleta
A woman sits on a green park bench wearing a light-colored jacket, brown wide-leg pants, and colorful sneakers. She has a brown baseball cap on and is wearing brown fingerless gloves. A light blue purse with fringe hangs from the bench next to her. The background shows green trees and foliage, with a hint of a building and a car in the distance. The image is a full-body shot of the woman, with no text overlay.
Ran 12 days
Athleta
A woman stands in profile, facing a large window with sheer curtains. She is wearing a white long-sleeved top and light green flared leggings. Her hands are behind her head, adjusting her dark hair. The text "morning flow" is overlaid in white, sans-serif font in the center of the image. The scene evokes a sense of calm and a peaceful start to the day, suggesting a personal routine.
Ran 12 days
Athleta
A woman is shown in a yoga pose on a mat, wearing a light blue long-sleeved top and dark grey pants. She is looking down and to the side, with her body in a twisted position. White text overlaid on the image reads "Filling my own cup before I pour into everything else 🤍 Little moments of intention, movement & comfort in my @athleta Soft Touch Studio pieces. #AthletaPartner".
Ran 12 days
Athleta
A woman is sitting on a couch, cross-legged, reading a book. She is wearing a grey loungewear set and white socks. The room is minimally decorated with two framed pictures on the wall behind her. Text overlays the image, stating "Getting back to my little rituals with @athleta 🤍 their soft and lightweight fabric makes movement effortless whether I’m at the studio or for everyday life. I’ll be living in their sweatpants this fall! They’re so cozy and comfortable and perfect for those slower moments. #AthletaPartner".
Ran 12 days
Athleta
A woman in athletic wear, including a blue sports bra, black long-sleeved shrug, and navy pants with a white stripe, is shown in profile on a Pilates reformer. She is wearing a white headband and her hair is in a ponytail. The brand name "ATHLETA" is overlaid in large white sans-serif font across the image. The woman is mid-exercise, with one foot on the reformer's footplate and the other leg extended back. The scene is set against a plain light grey background, highlighting the athletic apparel and the Pilates equipment.
Ran 12 days
Athleta
A close-up shot shows a woman with her hair in a bun, looking down with her eyes closed, appearing to be in a moment of deep concentration or relaxation. White text overlaid on the image reads "ATHLETA". The scene suggests a focus on personal well-being and athletic activity, possibly within a studio setting. The overall mood is serene and introspective, highlighting the brand's connection to fitness and mindful movement.
Ran 12 days
Athleta
A woman in athletic wear is captured mid-motion, holding a hoop. She wears a blue sports bra and navy blue track pants with white stripes. The brand name "ATHLETA" is overlaid in white text on the left side of the image. The background is a plain, light gray studio setting. The text "We’ve got a few moves. And the outfits to match." is positioned at the top of the image, serving as the hook.
Ran 12 days
Athleta
A dark, starry night sky serves as the backdrop for this ad. White text overlays the image, announcing "CARDMEMBER EARLY ACCESS" at the top. Below, "BLACK FRIDAY 40% OFF EVERYTHING" is prominently displayed, followed by "WITH YOUR ENCORE CREDIT CARD." The code "CARD40" is also shown. The Athleta logo appears near the bottom, above a scenic view of snow-capped mountains. The text "LIMITED TIME. 'EXCLUSIONS APPLY.'" is visible at the very bottom.
Ran 3 days
Athleta

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