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Ayr ads

The hooks, angles and offers behind Ayr’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
165 days
Visual formats
Hook tactics
Niche
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A person is shown from the waist down, wearing light-wash flared jeans and cream-colored pointed-toe mules. The background is a plain, light-colored wall with a shadow cast on it. White text overlays the image, stating "The SECRET SAUCE" and "World's most flattering jean." The copy emphasizes the jeans' popularity with mentions of sell-outs, a waitlist, and numerous positive reviews.
Ran 165 days
Ayr
A woman is shown from the chest down, wearing a light blue button-down shirt and light-wash denim jeans. The shirt has a high, folded collar and is partially unbuttoned. Text overlays the image, reading "The TATE SHIRT" in a large, bold font, with "a modern classic." below it in a smaller font. The brand logo "A Y R" is visible in the bottom left corner. The overall aesthetic is clean and classic, highlighting the shirt as a versatile wardrobe staple.
Ran 165 days
Ayr
A woman with dark hair pulled back stands against a white wall, wearing a black t-shirt and black shorts. She has her left arm bent, with her hand resting on the back of her neck, and she is looking towards the camera. A silver watch is visible on her right wrist. Text overlaying the image reads: "These clothes make dressing easy look gooooood."
Ran 165 days
Ayr
A close-up shot of a person wearing a denim shirt and dark wash jeans. The person has their hands in their pockets, and the camera focuses on the torso and legs. White text overlays the image, with the largest text reading "THE DEEP END" and smaller text below it stating "Soft Italian Denim." The overall aesthetic is clean and focuses on the texture and style of the denim.
Ran 127 days
Ayr
A model stands against a light blue background, wearing a blue and white striped long-sleeved shirt and denim shorts. The text "The Early Mornings Tee" is overlaid on the left side of the image, and "cult classic" is on the right. The copy includes a testimonial from a customer named Alisa D. about the product's quality.
Ran 107 days
Ayr
A woman is shown from the chest down, wearing a dark grey t-shirt and blue jeans. The t-shirt has the words "The SUPERCOOL TEE" printed in white, stylized font across the chest, with "iykyk" below it. The woman has her hand in her pocket and the other hand is touching her hair. The overall image is a clean, studio-style shot with a plain background.
Ran 99 days
Ayr
A four-panel contact sheet style image features a model in a denim shirt and skirt holding a white telephone to her ear. The word "AYR" is overlaid in large white sans-serif font across the four panels. The model's expression and pose change slightly in each panel, conveying a sense of conversation or reaction. The overall aesthetic is reminiscent of vintage fashion photography.
Ran 87 days
Ayr
A woman wearing sunglasses and a trench coat crouches while holding a light pink flower up to her face. She is wearing light blue jeans and cream-colored pointed-toe flats. The letters "A Y R" are overlaid in large white font across the image. The background is a plain, light-colored wall and a grey floor. The overall aesthetic is minimalist and chic, suggesting a focus on timeless style and quality.
Ran 87 days
Ayr
A minimalist studio shot features a vase of dark purple tulips on a wooden stool. To the left of the vase, a pair of dark wash jeans is folded, and to the right, another pair of jeans is draped over the stool. Large white letters spelling "AYR" are overlaid on the image. The text "New American classics that feel as good as they look." is positioned below the letters, and a list of publications like "Vogue, NYT, The Cut, Harper's Bazaar..." appears at the bottom.
Ran 87 days
Ayr
A full-body shot of a woman wearing dark wash denim jeans and a white t-shirt. She is holding a dark brown bag over her left arm and has a gold bracelet on her right wrist. White text overlaid on the image reads "The perfect jean." followed by "- Megan M." The brand logo "AYR" is visible in the bottom left corner.
Ran 82 days
Ayr
A full-body shot of a person wearing dark wash, wide-leg jeans and a white t-shirt. The person's hands are in their pockets, and they are wearing flip-flops. White text overlays the image, with the largest text reading "The SECRET SAUCE" and smaller text below it stating "Vogue's favorite travel jean." The overall aesthetic is clean and minimalist, focusing on the product and its purported qualities.
Ran 80 days
Ayr
A person stands against a white background, wearing a grey button-down shirt and black flared pants. The text "THE BRAVA PANT" is overlaid on the left side of the image, and "world class" is overlaid on the right. The bottom left corner shows the brand "A Y R". The overall aesthetic is minimalist and focuses on the garment's design and implied sophistication.
Ran 80 days
Ayr
A model is shown from the waist down, wearing black wide-leg pants and tan slippers. The text "The High Hopes Pant" is displayed in white serif font on the left side of the image. On the right side, the text "ELLE's fave travel pant" is also in white. The AYR logo is visible in the bottom left corner.
Ran 80 days
Ayr
A person stands against a plain, light-colored wall, wearing dark wash, wide-leg jeans and a white t-shirt. The text "The SECRET SAUCE" is overlaid in large white font, followed by "Vogue's favorite travel jean" in a smaller font. The ad copy, presented as a customer testimonial from Deborah M., highlights the jeans' comfort and flattering fit, comparing them to a long-time favorite.
Ran 80 days
Ayr
A woman stands against a plain grey background, posing with one hand on her hip and the other holding a small black purse above her head. She wears a black V-neck sweater, a light blue collared shirt underneath, and black flared pants. She also wears black sunglasses and black pointed-toe heels. White text on the left side of the image reads "The Brava Pant", and white text on the right side reads "it's a miracle". The brand logo "A Y R" is visible in the bottom left corner.
Ran 80 days
Ayr
A woman stands against a plain grey background, wearing black pants, a black sweater, and a denim shirt. She has sunglasses on and is holding a small black purse above her head with one hand, while the other is on her hip. White text on the left side of the image reads "The Brava Pant". White text on the right side of the image reads "it's a miracle". The bottom left corner has the AYR logo. The hook is a quote from a customer named Cynthia M. about taking the pants to Paris.
Ran 76 days
Ayr
A man wearing a navy, cream, and black striped rugby shirt and light wash jeans is shown from the chest down. White text overlaid on the shirt reads "Best on the market." followed by "- Arnold S." in smaller text below. The man has his hands in his pockets and is looking slightly off-camera.
Ran 73 days
Ayr
A woman with short, curly hair is laughing with her eyes closed and hands clasped in front of her chest. She is wearing a denim shirt and a denim skirt. Large white text overlays the image, reading "AYR". The background is a plain, light-colored wall. The ad copy mentions "Hype-worthy modern classics" and lists publications like Vogue and NYT.
Ran 73 days
Ayr
A woman with long blonde hair is shown from the chest up, wearing a white shirt, blue jeans, and a light blue jacket with a fur collar. She is holding a small black object, possibly a perfume bottle, near her face and looking at the camera. The background features green patterned wallpaper and a staircase. Text overlays the image, highlighting the jeans as perfect for everyday wear, with soft, luxe denim that molds to the body and enhances the derrière.
Ran 68 days
Ayr
A man is shown from the waist down, wearing khaki pants and white sneakers. He is pulling up the hem of his t-shirt to reveal his midriff. White text overlays the image with a quote attributed to "Steven H.". The AYR logo is visible in the bottom left corner.
Ran 61 days
Ayr

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