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Backcountry ads

The hooks, angles and offers behind Backcountry’s Facebook and Instagram ads, filed by format and niche.

Ads
11
Newest ad
October 2026
Main niche
Sports / Outdoor 11
Top formats
Updated
Oct 31, 2026
Longest run
31 days
Visual formats
Hook tactics
Niche
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A full-body shot of a person wearing black athletic shorts, a black t-shirt, colorful socks, and athletic shoes. The person is standing against a white background. The shorts have zippered pockets and a circular logo on the right thigh. Text overlaid on the image reads "Fall Sale is on. Up to 40% off sitewide." The copy also mentions "Your shoulder-season gear and apparel lives here."
Ran 31 days
Backcountry
A medium shot shows a person from the waist down, wearing black cycling shorts, colorful socks, and athletic shoes. The person is standing against a plain white background. The shorts have zippered pockets and a circular logo on the right thigh. Text overlays the image, stating "Outdoor gear, picked by people who actually use it. See what's new at Backcountry. 🏕️🚲🏔️".
Ran 31 days
Backcountry
A close-up shot shows a person's foot wearing a hiking shoe and grey sock as they step through shallow, sun-dappled water. The shoe is dark grey with orange accents and the brand name "LOWA" is visible. The text "Backcountry" appears at the top, followed by the headline "Fall Footwear" and the tagline "Stay dry mile after mile." The background features trees and rocks, suggesting an outdoor environment.
Ran 24 days
Backcountry
A woman wearing a black long-sleeve shirt, black helmet, and colorful mirrored goggles smiles widely while looking up. She is on a mountain bike on a wooded trail during autumn, with colorful leaves on the trees and ground. Text overlays highlight the Backcountry Slickrock kit, including bike shorts, a long-sleeve tech t-shirt, and gloves. The ad emphasizes enjoying the last days of good weather before winter.
Ran 24 days
Backcountry
A black, long-sleeved, full-zip jacket is shown against a white background. The jacket has a high collar and a small white logo on the left chest. Text overlays the image, reading "New here? Discover outdoor gear picked by people who actually use it." with mountain, mountain biker, and climber emojis.
Ran 24 days
Backcountry
A silhouetted skier performs a trick against a dark blue, textured background. White text overlays the image, announcing "Snow Gear" and "SKI & RIDE SEASON PREVIEW," followed by a description: "A sneak peek at the best skis & boards of the season." Below this, the Backcountry logo appears, and a "Shop Now" button is visible at the bottom of the frame.
Ran 24 days
Backcountry
A pair of blue skis, ski bindings, and red ski boots are laid out against a teal background. A skier is shown in the upper right corner, mid-action on a snowy slope. Text overlays the image, with the largest text reading "Ski" and smaller text above it saying "Backcountry GEARHEAD® TOP PICKS". The hook states, "The snow season's biggest innovations are here."
Ran 24 days
Backcountry
A woman stands in a grassy field with mountains in the background. She is wearing a colorful, fuzzy jacket and a beanie. Text overlay reads "Gearhead's Guide To: Fall Layering." The woman is pointing in two different directions, looking up and to the side with a playful expression. The overall scene suggests advice or a guide related to outdoor clothing for cooler weather.
Ran 24 days
Backcountry
A man wearing a helmet, cycling gear, and gloves stands next to his mountain bike in a forest. He is looking down at his watch. The text overlay on the image states the offer: Spend $399+ on qualifying Garmin products and we'll send you a code that you can use to redeem your free Premium membership on Strava.com.
Ran 19 days
Backcountry
A young woman with blonde hair and bangs, wearing a red long-sleeved shirt and light-wash jeans, stands outdoors in front of a large evergreen tree. She is smiling and looking at the camera, with her hands on her hips. The text "basic tops for layering this fall 🍁" is overlaid at the top of the image. The background shows a clear blue sky and hints of distant mountains and trees. The overall scene suggests a casual, autumnal setting.
Ran 18 days
Backcountry
A young woman with long, blonde hair stands on a wooden boardwalk, looking through orange binoculars. She is wearing a black long-sleeved shirt and blue jeans. The background shows a marshy area with trees and a clear blue sky. On-screen text overlays the image, stating: "The cold weather is BACK. Here's how I stay warm while birding in the fall + winter 🍁❄️ Full layering system linked in my bio! #BackcountryPartner @backcountry 🎥: @blackvalve".
Ran 4 days
Backcountry

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