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Barbour ads

The hooks, angles and offers behind Barbour’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
45 days
Visual formats
Hook tactics
Niche
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The creative features Wallace and Gromit characters in a festive, indoor setting. Gromit, a claymation dog, is sitting in a blue armchair decorated with yellow polka dots, holding a wrapped gift. A Christmas tree adorned with lights and ornaments stands to the right, and wrapped presents are visible on the floor. The scene evokes a cozy, holiday atmosphere, with paper chains hanging from the ceiling and festive wallpaper. The hook text, "A new Christmas film with national treasures Wallace & Gromit? That’s just grand.", is overlaid on the image, sparking curiosity about a potential film or collaboration.
Ran 45 days
Barbour
A claymation character, Wallace, stands in a festive room holding a vintage radio. He is wearing a green knitted vest, a scarf, brown trousers, and green wellington boots. The room is decorated with paper chains and has a window showing snow outside. To the right, a red tartan box with a camera lens is visible. The text "Get wrapped up in Christmas with our new campaign." is overlaid on the image.
Ran 45 days
Barbour
A stop-motion animation features Gromit, the dog from Wallace and Gromit, sitting in a blue armchair next to a decorated Christmas tree. He is holding a wrapped gift with a pink polka dot pattern and is in the process of unwrapping it. Red ribbon and scissors are on the floor in front of him. The scene is set indoors with festive decorations visible in the background, including paper chains and a window with snow outside. The text "Don’t get caught out – discover the secret of effortless gift giving with our new Christmas campaign. #BarbourChristmas" is overlaid on the image.
Ran 45 days
Barbour
A man wearing a dark Barbour jacket and olive green pants sits on hay bales next to a yellow Labrador dog. The Barbour logo and "ESTABLISHED 1894" are displayed prominently in white text over the image. The man looks off to the side with a slight smile, and the dog looks directly at the camera. The background is a dark, textured wall, possibly inside a barn. The overall aesthetic evokes a sense of heritage and connection to the outdoors.
Ran 41 days
Barbour
Two young men are sitting in a grassy field. The man on the left is wearing a plaid shirt and holding a vintage camera. The man on the right is wearing a bucket hat and a plaid shirt. White text overlays the image, reading "THE ORIGINAL & AUTHENTIC BARBOUR TARTANS".
Ran 31 days
Barbour
A man walks out of a stone building into a vast, dry, grassy landscape with rolling hills and misty mountains in the background. The Barbour logo and the text "ESTABLISHED 1894" are overlaid on the image. The man is wearing a tan jacket over a plaid shirt and dark trousers, and a small dog is visible near his legs. The overall impression is one of rugged, timeless style in a natural, remote setting.
Ran 31 days
Barbour
A man walks out of a stone building in a rural, misty landscape. He is wearing a beige jacket over a plaid shirt and dark trousers. The Barbour logo and the text "ESTABLISHED 1894" are displayed prominently in white on the right side of the image. The scene evokes a sense of ruggedness and heritage, with rolling hills and dry grass in the background.
Ran 31 days
Barbour
A model with short blonde hair stands in a grassy, hilly landscape with a horse in the foreground. The Barbour logo and "ESTABLISHED 1894" are overlaid in white text on the image. The model wears a dark jacket over a plaid shirt and black boots, with a plaid skirt visible. The overall aesthetic evokes a sense of rugged, classic style in a natural setting.
Ran 31 days
Barbour
A man walks out of a stone building in a rural, misty landscape. He is wearing a beige jacket over a plaid shirt and dark trousers, with a dog beside him. The Barbour logo and the text "ESTABLISHED 1894" are displayed prominently in white on the image. The scene evokes a sense of ruggedness and heritage, aligning with the aspirational hook about being robust and determined, born in the Scottish highlands.
Ran 31 days
Barbour
A man walks out of a stone building in a rural, misty landscape. He is wearing a beige jacket over a plaid shirt and dark trousers, accompanied by a dog. The Barbour logo and the text "ESTABLISHED 1894" are overlaid on the image. The scene evokes a sense of ruggedness and tradition, with the text highlighting the brand's durability and origin in the Scottish Highlands.
Ran 31 days
Barbour
The ad features a scenic, windswept landscape with rolling hills and a stream. A piece of plaid fabric is draped over a rough wooden stick, fluttering in the wind like a flag. The Barbour logo and the tagline "ESTABLISHED 1894" are prominently displayed in white text over the image. The overall impression is one of heritage, nature, and timeless style, evoking a sense of tradition and connection to the outdoors.
Ran 31 days
Barbour
A man walks out of a stone building in a rural, misty landscape. He is wearing a beige jacket over a plaid shirt and dark trousers, and is accompanied by a dog. The Barbour logo and the text "ESTABLISHED 1894" are overlaid on the image. The scene evokes a sense of durability and heritage in a rugged, natural setting.
Ran 31 days
Barbour
A wide shot of a windswept, grassy hillside with a stream in the background. A checkered scarf is tied to a rough wooden stick, fluttering in the wind. The Barbour logo and tagline "ESTABLISHED 1894" are prominently displayed in white text over the landscape. The text overlay reads "A family story. Presented in new seasonal shades." The overall impression is one of heritage and connection to nature.
Ran 31 days
Barbour
A flowing plaid scarf is tied to a wooden stick in a windswept, grassy landscape. The Barbour logo and "ESTABLISHED 1894" are displayed prominently in white text over the image. The scene evokes a sense of heritage and the outdoors, with rolling hills and a stream visible in the background. The text suggests a narrative about family and seasonal colors.
Ran 31 days
Barbour
A close-up shot shows hands holding a thin blue string against a blurred background. The Barbour logo and the text "ESTABLISHED 1894" are prominently displayed in white on the image. The copy "Iconic styles for warmer days." is overlaid on the visual, suggesting the brand's offerings for the season.
Ran 29 days
Barbour
The creative shows a close-up of the back of a person's head and shoulder, wearing a Barbour jacket with its signature tartan lining visible. The Barbour logo and "ESTABLISHED 1894" are displayed prominently in white text over the jacket's collar and lining. The overall aesthetic is clean and focuses on the brand's heritage and product detail.
Ran 29 days
Barbour
A woman stands against a neutral background, wearing a light purple jacket, olive green shorts, a plaid baseball cap, and striped socks with cream-colored boots. The text "ICONS. ONLY LIGHTER." is displayed in large green font on the left side of the image, and the "Barbour" logo is in green on the upper right. The creative highlights the iconic nature of the product while emphasizing its lighter construction.
Ran 24 days
Barbour
A man wearing a green jacket and dark jeans is bending down to look at a black and white dog sitting on a wooden chair. The text "ICONS. ONLY LIGHTER." is displayed in green on the top left of the image, and the Barbour logo is on the top right. The overall scene is minimalist with a neutral background, highlighting the interaction between the man and the dog.
Ran 24 days
Barbour
A person is looking through binoculars, their face blurred and out of focus. The Barbour logo is prominently displayed in white text over the image, with "ESTABLISHED 1894" below it. The person is wearing a scarf and jacket with a plaid pattern. The overall impression is one of exploration and heritage, with the text suggesting iconic pieces reimagined for spring.
Ran 24 days
Barbour
The top half of the creative features a vintage-style photograph of two horses and a young woman in an outdoor setting. The woman wears a red scarf, a dark jacket, and light-colored pants. White text overlaid on the image reads "FROM THE ARCHIVES." The bottom half shows a modern studio shot of a woman wearing a Barbour jacket, a headscarf, and white pants, holding a riding helmet. The overall impression is a blend of historical equestrian style and contemporary fashion.
Ran 24 days
Barbour

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