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Craighill ads

The hooks, angles and offers behind Craighill’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Jewelry / Watches 20
Top formats: Feature-Driven12
Product Demo12
Limited-Time Offer3
Updated: Oct 31, 2026

Longest run: 264 days
Visual formats: Product Image14
Text Overlay5
Studio Shot2
Hook tactics: Bold claim6
Urgency4
Relatability3

Niche1

Format1

Hook

SortLongest running

14 ads

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Ran 264 days

A pair of bright blue and cream-colored scissors are displayed prominently against a plain grey background. The scissors are open, with their blades facing upwards. Above the scissors, large, bold black text reads "BACK IN STOCK". Below this, smaller text states "CHROMA SCISSORS" and "A CUTTING EDGE CLASSIC". The overall impression is a clean, product-focused advertisement highlighting the availability of the scissors.

Ran 264 days

A pair of colorful scissors, red and blue with yellow handles, is positioned behind a sheet of lined paper, which is resting on a smooth gray stone. The scissors are open, as if cutting the paper. The background is a plain gray gradient. White text at the top reads "THE "PERFECT PAIR" OF SCISSORS". Below that, larger white text states "SOLD OUT ITS FIRST 10 RUNS.". An orange banner at the bottom displays the text "CLAIM YOURS NOW."

Ran 251 days

A close-up shot focuses on a person's hands holding a metallic ruler with measurement markings. The ruler has a textured grip area with small circular indentations and a yellow marker. White text overlaid on the image reads "is a meticulously sculpted". The background is dark and out of focus, drawing attention to the product and the text. The creative highlights a specific feature of the ruler.

Ran 226 days

Ran 202 days

The creative shows two pairs of scissors against a yellow background. The scissors in the foreground are held by a hand, and have gray handles with a light blue trim. Text overlaid on the image reads "This solid metal form,". In the background, another pair of scissors is out of focus and appears to be made of solid metal. The visual contrasts a modern, plastic-handled pair with a more traditional, all-metal design, hinting at a comparison between old and new.

Ran 191 days

The creative shows a close-up of a person's hands holding a Craighill Rope Split Ring with keys attached. The ring is white with a black cord loop. The text "of a circle." is overlaid on the image, near the bottom right. The background is a solid yellow color. The image focuses on the functionality of the ring, implying it's easy to use.

Ran 177 days

A person's hands hold up a white and grey ruler with black textured grips and measurement markings in centimeters. The ruler is positioned in front of a laptop screen displaying a forest scene. White text overlaid on the bottom of the image reads "Without this addition to my desk,". The creative focuses on the product and its utility in a desk setting.

Ran 165 days

A pair of blue and cream scissors is shown against a plain grey background. The text "BACK IN STOCK" is displayed prominently at the top in large, black, bold sans-serif font. Below this, in smaller text, it reads "CHROMA SCISSORS - A CUTTING EDGE CLASSIC". The scissors are the central focus, with their blades open, showcasing their design. The overall aesthetic is clean and minimalist, highlighting the product itself.

Ran 158 days

A hand holds a metal ruler with black grip tape and white markings in front of a laptop. The laptop screen displays a forest scene with the time '1:10'. Text overlaid on the bottom of the image reads "Without this addition to my desk,". The scene is set on a wooden desk with other office supplies visible in the background.

Ran 156 days

A close-up shot of a hand holding a silver lighter against a plain white background. The text "Craighill" is at the top, followed by "SOMETHING TO REACH FOR" in large, bold black letters. The copy "It’s new. It’s a lighter. The top swings open. Case closed." is presented as a caption below the main headline. The creative focuses on the product's design and functionality.

Ran 136 days

Two lighters are shown against a plain grey background. The left lighter is silver and has a flame. A miniature figure of a person in a white top and orange shorts sits on the top of the lighter's mechanism. The right lighter is black and has a miniature figure of a person in a yellow suit sitting on its top. The word "SWING BY." is written in large, bold, black sans-serif font across the top of the image, with "Craighill" written above it in smaller text.

Ran 136 days

A studio shot of two lighters against a bright blue background. The larger lighter is red with blue and yellow accents on top, resembling a toy. Next to it, a smaller, metallic silver lighter is positioned slightly in front. The text overlay begins by stating that objects should inspire, not just function, setting a reflective tone for the product.

Ran 136 days

A close-up studio shot of a black metal lighter with a flame burning on a bright blue background. The lighter is angled slightly to the right, showing its textured surface and the flame emanating from the top. On-screen text reads: "The word is out, spark is lit, and the top has swung wide open. Pre-order the Swingtop Lighter now."

Ran 135 days

A hand holds a metallic lighter that is actively lit, with a flame visible. White text is overlaid on the image, stating "PRE-ORDER NOW. STOCK IS LIMITED." The creative focuses on the product and emphasizes scarcity to encourage immediate action.

Ran 87 days

A close-up, studio shot of a silver "Swingtop Lighter" is shown against a plain white background. The lighter is open, revealing its internal mechanism. Bold, black text at the top of the image reads "PRE-ORDER NOW. STOCK IS LIMITED." Below this, an orange rectangular button contains the text "SWINGTOP LIGHTER" in white.

Ran 82 days

A man, presumably the founder, holds up a black cylindrical object and looks at the camera. Behind him is a pegboard wall with various tools, including large red scissors with yellow and blue handles. Text overlays read "The most VIRAL design company" in yellow and black, and "Is this" in yellow.

Ran 79 days

A hand holds a silver lighter, igniting incense sticks in a minimalist holder. The lighter has a unique, almost retro design with a red accent on the ignition wheel. In the background, another lighter with a blue casing is visible. The text "but this one's" appears at the bottom of the frame, suggesting a comparison or a continuation of a thought about the lighter's design or functionality.

Ran 62 days

A pair of cream and forest green scissors are shown against a plain grey background. The scissors are positioned vertically, with their blades slightly open, and two green leaves are delicately placed between them. Below the scissors, the text "Cream + Forest Green" is written in a subtle font. At the bottom right of the image, an orange rectangle contains the text "SPECTRA SCISSORS" in bold, white lettering. The main headline, "PRECISION IS IN THEIR NATURE," is prominently displayed at the top of the image in large, dark green capital letters.

Ran 52 days

A close-up shot focuses on a pair of stainless steel scissors held in a person's hand, with their blades open. In the blurred background, a larger pair of scissors with red and blue handles are visible. The on-screen text begins by recounting the history of the product's color releases and customer demand for a raw version. It continues to explain that stripping away the color and grips highlights the material and design choices, emphasizing the scissors' transparency and quality.

Ran 9 days

Jewelry / Watches20