Refreshed Nov 12, 2026

The hooks, angles and offers behind Dometic’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Dometic’s Meta page
428
Median runHow long its ads stay up
15 days
Against Sports / OutdoorNiche median 28 days
0.5×

The messages Dometic keeps paying for

Same idea, new creatives

  • “BLACK FRIDAY. UNLOCKED”

    3 ads

    Running since Nov 2026.

  • “CAMPING WITH KIDS?”

    2 ads
    Dometic ad: “CAMPING WITH KIDS?”Dometic ad: “CAMPING WITH KIDS?”

    Running since May 2026.

  • “V.I.P. OF COOLERS”

    2 ads
    Dometic ad: “V.I.P. OF COOLERS”Dometic ad: “V.I.P. OF COOLERS”

    Running since Jun 2026.

How Dometic builds them

45 ads

What Dometic's ads are made of, row by row.

Free with an account.

Longest running

All 45

The Dometic ads that ran longest.

Free with an account.

A studio shot of a dark green portable electric cooler centered on a light grey background. The image features bold black text above and below the product, with a cactus-like plant visible in the blurred edges of the frame. The text introduces the product series and emphasizes an adventurous lifestyle.
Active · 177 days
A man in a cap and jacket stands on the rear ladder of a tan-colored SUV, reaching up to adjust gear secured on the roof rack. The vehicle is parked outdoors in a grassy area near the ocean under an overcast sky. The image focuses on the utility and adventure-ready nature of the vehicle's roof storage system.
Active · 177 days
The video opens with a shot of an open cooler filled with drinks and food, with text overlayed asking "CAMPING WITH KIDS?". It then shows various scenes of food preparation and packing, with text overlays like "KEEP IT SIMPLE WITH CFX2", "HOMEMADE MEALS NO ICE NEEDED", "COLD STORAGE ROAD READY", "NO DIGGING", "NO MESS", and "JUST GRAB AND GO". The video also shows the Dometic app being used to control the cooler's temperature and footage of a car driving on a scenic road, implying travel and adventure. The final scenes show people enjoying a picnic by the ocean, with the Dometic logo visible.
Active · 177 daysVideo
A static image featuring a Dometic CFX5 electric cooler centered in an outdoor grassy setting. The top of the image displays the product name and its award-winning status in large white text. In the bottom left corner, there is a certification badge for the ISPO Award 2025.
Active · 177 days
The video opens with a person filling a car with gas, then shows a rugged SUV driving on a dirt road in a mountainous landscape. It then cuts to people loading portable refrigerators into the back of the SUV and preparing food outdoors by a lake. The final shots show burgers being cooked and a finished burger being held. The overall impression is of an outdoor adventure and camping trip.
Active · 177 days
A studio-style product shot showing a grey fabric awning attached to the side of a silver SUV. The image focuses on the side wall of the awning, which hangs vertically from the vehicle's roof rack system. The background is plain white, highlighting the product's integration with the vehicle.
Active · 177 days
The video opens with a scenic view of a winding dirt road through a mountain valley, with several cars driving on it. It then cuts to a close-up of a white Toyota SUV driving through water, splashing. The video shows close-ups of flowers, then more shots of the SUV driving on rough terrain in the mountains. It transitions to people enjoying themselves outdoors, toasting with cans, and preparing food over a campfire. The final scenes show a group of people gathered around a table, eating and socializing in a mountainous setting. Text overlays highlight the product's features and benefits.
Active · 177 days
A static advertisement featuring a Dometic CFX5 electric cooler centered in a grassy outdoor setting. Above the product, bold white text announces the product name and its status as an ISPO Award winner. In the bottom left corner, a white square badge displays the ISPO Award 2025 logo and the word Winner in an orange box.
Active · 176 days
A studio-shot image of a dark blue Dometic portable compressor cooler. The cooler is angled to show its top, front, and side panels, featuring a black lid and a side handle. The background is a clean, solid white.
Active · 176 days
A studio shot of a black, fabric-covered Dometic CFX portable cooler. The cooler is positioned at a three-quarter angle against a plain white background, highlighting its design and branding.
Active · 175 days
A studio shot of a grey, rectangular soft-sided cooler bag with a black lid and black straps. The Dometic brand logo is printed in black on the lower left side of the cooler. The product is set against a plain white background with a soft shadow beneath it.
Active · 172 days
The video opens with a shot of an open portable refrigerator filled with drinks and food, with text overlayed asking "CAMPING WITH KIDS?". It then shows various scenes of using the refrigerator in different outdoor settings, preparing food, and loading it into a car. Text overlays highlight features like "KEEP IT SIMPLE WITH CFX2", "HOMEMADE MEALS NO ICE NEEDED", "COLD STORAGE ROAD READY", "NO DIGGING NO MESS", "JUST GRAB AND GO", and "CONTROL TEMP VIA DOMETIC APP". The ad concludes with a shot of the refrigerator in an outdoor setting, emphasizing "MORE ADVENTURE LESS HASSLE".
Active · 165 days
A studio-style product shot of a Dometic CFX5 electric cooler placed in a grassy, outdoor setting. The top of the image features bold white text announcing the product series and its award-winning status. In the bottom left corner, there is a prominent ISPO Award 2025 badge, highlighting the product's recognition.
Active · 165 days
A studio shot of a grey, rectangular heating pad laid flat on a white background. Next to the pad is its matching grey zippered storage pouch. The heating pad has a power button and a power cord with a car adapter attached to it.
Active · 162 days
A studio-shot image of a collapsible grey and white container with black carrying handles. The item is shown from a high-angle perspective against a plain white background, highlighting its structure and design. There is no text or branding visible on the item itself.
Active · 161 days
A clean, studio-style 3D render of a grey folding camping bench on a plain white background. The bench is shown in its fully assembled state, highlighting its metal frame and fabric seat. There is no text or branding visible on the image.
Active · 161 days
A static advertisement featuring a dark, sleek portable cooler placed against a backdrop of a green, mountainous landscape. Large, bold white text on the left side declares the product as the V.I.P. of coolers, while the product name is printed in smaller text on the right. The overall composition emphasizes a premium, high-performance aesthetic for outdoor adventures.
Active · 161 days
A high-quality studio shot of a black, rectangular Dometic CFX portable cooler. The cooler is positioned at an angle on a clean white background, showcasing its textured exterior, dual-lid design, and side handles. The brand name and model name are printed in white on the side of the unit.
Active · 156 days
A studio-style product shot of a grey Dometic CFX5 electric cooler sitting in a grassy, outdoor setting. Large white text at the top identifies the product series and announces it as an ISPO award winner. A white and orange certification badge is placed in the bottom left corner, confirming the 2025 award status.
Active · 145 days
A split-screen image shows two people standing on a dirt road in a forest on the left, and a Dometic cooler sitting in the back of a vehicle on the right. Large white text is overlaid across the center of the image. The brand logo and product name are printed at the bottom.
Active · 130 days

How Dometic makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Dometic's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Dometic advertises on Facebook and Instagram

The library holds 45 ads from Dometic in Sports / Outdoor, and 428 running on its Meta pages now. Its most common visual formats are Product Image (28 ads), Text Overlay (17) and Lifestyle Image (10). Its ads most often open on Bold claim (11 ads), Urgency (6) and Aspirational (4) hooks. Its ads stay up a median 15 days, 0.5× the Sports / Outdoor median of 28 days.