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Figs ads

The hooks, angles and offers behind Figs’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
194 days
Visual formats
Hook tactics
Niche
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A full-body shot of a person wearing blue Figs scrubs and athletic shoes against a white background. The text "100% AWESOME SCRUBS." is overlaid at the top of the image. The copy below the image states that Figs scrubs combine comfort, durability, function, and style, and offers free shipping on orders over $50.
Ran 194 days
Figs
Three medical professionals in navy blue scrubs stand together, looking towards the camera. The person on the left is a woman with her arms crossed, the person in the middle is a man, and the person on the right is a woman. Bold white text overlaid on the image reads "AWESOME TEAMS WEAR OFIGS" with a plus sign integrated into the "O" of "OFIGS". The overall impression is one of professionalism and team unity.
Ran 190 days
Figs
The image displays a collection of teal-colored Figs brand medical apparel and accessories, including scrubs, a beanie, shoes, and a stethoscope, arranged on a teal background. Text overlays read "+ FIGS" in the upper left corner and "IL EST DE RETOUR BLEU CARAÏBES" in the center, indicating the return of a popular product color. The overall aesthetic is clean and product-focused, highlighting the brand's offerings in a visually appealing flat lay style.
Ran 174 days
Figs
A man wearing blue Figs scrubs stands against a white background. The image is a studio shot focusing on the lower half of his body, showing the fit and details of the scrub pants. On-screen text overlays the image, highlighting the product's comfort, durability, function, and style, and mentioning free shipping and returns.
Ran 135 days
Figs
The creative shows a box opening to reveal a pink set of scrubs. Large white text overlays the scrubs, reading "THE SET". In the bottom right corner, a white oval button displays "20% OFF YOUR FIRST SET" in black text. The brand "FIGS" is visible on the scrubs and on the box lid.
Ran 120 days
Figs
A flat lay arrangement of Figs brand medical apparel and accessories in shades of brown and white. The items include a brown tote bag with text, white sneakers with red accents, a brown quarter-zip pullover, a brown waffle-knit long-sleeve shirt, a stethoscope, and brown scrub pants. Text overlays on the image read "+ FIGS" in large white font and "NEW MOCHA" in white text next to a red "NEW" badge. The overall aesthetic is clean and organized, showcasing the products in a visually appealing manner.
Ran 97 days
Figs
Three models wearing navy blue scrubs stand in a brightly lit room. The text "FIGS | NHS 20% OFF. ALWAYS. FOR NHS LEGENDS. Use your NHS email at checkout." is overlaid on the image. The offer is a discount for NHS employees.
Ran 94 days
Figs
A full-body shot of a person wearing grey medical scrubs and sneakers against a white background. The person is standing with their hands in their pockets, showcasing the fit and style of the pants. On-screen text reads: "Préparez-vous à aimer vos uniformes médicaux. Les FIGS sont innovants, commodes et extrêmement fonctionnels. Utilisez le code FIRSTFIGS pour 15 % de réduction sur votre première commande. Livraison et retours gratuits pour les commandes supérieures à 75 € en France."
Ran 90 days
Figs
A flat lay of Figs apparel and accessories in a brown hue. The items include a tote bag with text, white sneakers with red accents, a brown quarter-zip pullover, a brown waffle-knit long-sleeve shirt, a pair of brown scrub pants, and a white beanie. On-screen text reads 'NEU Mokka' in red and white circles, and 'FIGS' is visible on multiple items. The overall presentation is clean and highlights the new 'Mokka' colorway.
Ran 88 days
Figs
A woman wearing a rosewood-colored scrub set stands with her hands in her pockets in front of a dark brown door. The text overlay highlights the new FIGS Form X collection, describing it as ultra-sleek, ultra-stretchy, and ultra-soft, perfect for an autumn wardrobe upgrade. It mentions the new colors, Rosewood and Alder, and includes a discount code for 15% off the first order.
Ran 87 days
Figs
The image displays a collection of brown medical scrubs and accessories, including a stethoscope, pants, a quarter-zip top, and a waffle-knit shirt. White sneakers and a brown tote bag with text are also visible. Overlayed on the image are the words "NOUVEAUX MARRON MOKA" in large white font, with "NOUVEAUX" in a red oval shape. The overall aesthetic is clean and organized, showcasing the product in a visually appealing arrangement.
Ran 87 days
Figs
A full-body shot of a woman wearing dusty rose colored scrubs, standing against a plain grey background. The image is divided into four quadrants with text overlays. The top left quadrant has the FIGS logo. The top right quadrant has the text "CLASSIC.". The bottom left quadrant has the text "COOL.". The bottom right quadrant has the text "COLORFUL.". The woman is looking directly at the camera with a neutral expression, her hands on her hips. She is wearing a stethoscope around her neck and a smartwatch on her left wrist. The text "Classic hospital standards and FIGS original shades." is overlaid on the image, serving as the hook.
Ran 79 days
Figs
A female model stands against a white background wearing a black long-sleeved shirt and black scrub pants. She has her hands in her pockets and is looking directly at the camera. On-screen text reads "Préparez-vous à aimer vos uniformes médicaux." The copy mentions a discount code and free shipping for orders over 90€ in France.
Ran 67 days
Figs
Three medical professionals, two women and one man, are shown in navy blue scrubs. The text overlay reads "FIGS | NHS 20% OFF. ALWAYS. FOR NHS LEGENDS. Use your NHS email at checkout." The image is a lifestyle shot with text overlay, promoting a discount for NHS workers.
Ran 66 days
Figs
A woman stands against a plain grey background, wearing burgundy scrubs and white sneakers. The FIGS logo is in the top left corner. Large white text overlays the image, reading "15% OFF THE SET" and "BURGUNDY" in a rounded box. The woman is looking off to the side with her hands in her pockets. The overall aesthetic is clean and professional, highlighting the product and the discount.
Ran 47 days
Figs
A split image features three models wearing Figs scrubs. The top left shows a woman in a maroon scrub top and stethoscope. The top right section is white with the Figs logo and the text "GET 15% OFF YOUR FIRST FIGS" in large black font, with a row of colored dots below. The bottom left shows a woman in a pink scrub set. The bottom right shows a man in a blue scrub top and matching pants, checking his watch. The overall creative highlights the brand and a discount offer for first-time customers.
Ran 47 days
Figs
A smiling woman with dark hair stands in a room, holding up navy blue scrubs. Large white text overlaid on the image reads "THE SET." She is wearing a navy blue scrub top and pants. The background shows a home interior with a kitchen area and a desk with a chair. The overall impression is a presentation of a complete scrub outfit.
Ran 46 days
Figs
A flat lay arrangement of Figs brand medical apparel and accessories in various shades of purple. The items include shoes, a tote bag with text, scissors, a stethoscope, and scrubs. The text "VIOLET INTENSE" is overlaid in large white sans-serif font across the center of the image, highlighting the color of the apparel. The overall presentation is clean and organized, showcasing the product line in a visually appealing manner.
Ran 38 days
Figs
A black and white, cinematic shot shows a female boxer in a boxing ring, sitting on a stool with her boxing gloves on. Large, bold pink text overlays the image, reading "FIGHT" with smaller text below it stating "LIKE AN AWESOME HUMAN". The overall mood is one of determination and empowerment, suggesting a call to face challenges head-on.
Ran 37 days
Figs
The creative features the brand logo "FIGS" at the top, followed by the offer "GET 15% OFF". Below this, the letters Y, U, R, T, S, T are arranged in a circular pattern, with models wearing Figs scrubs positioned within or near each letter. The phrase "OF FIGS" is centered at the bottom. The overall design highlights various scrub sets on diverse models, promoting a discount on the brand's apparel.
Ran 33 days
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