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Hoka ads

The hooks, angles and offers behind Hoka’s Facebook and Instagram ads, filed by format and niche.

Ads
18
Newest ad
October 2026
Main niche
Footwear 18
Top formats
Updated
Oct 31, 2026
Longest run
488 days
Visual formats
Hook tactics
Niche
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A close-up studio shot of a Hoka running shoe against a white background. The shoe is predominantly blue with neon green accents and laces. The text "You were so close to your new favorite pair of shoes." is overlaid on the image. The shoe features spikes on the sole, indicating it is designed for track or cross-country running.
Ran 488 days
Hoka
A full-body, side-profile shot of a black Hoka sneaker against a plain grey background. The shoe features a thick, textured sole and a sleek, minimalist upper with embossed Hoka branding. The text "Sometimes you need a second look, so we saved your cart." is overlaid in white sans-serif font at the top of the image.
Ran 443 days
Hoka
A bright, sunny day with a clear blue sky serves as the backdrop for two runners. The runner on the left, a woman with blonde hair, is leaning in and smiling, her arm around the shoulder of the runner on the right, a man wearing sunglasses and a black tank top. The man is also smiling and looking towards the woman. Yellow text on the left side of the image reads "TOGETHER WE FLY HIGHER." The Hoka logo is visible in the upper right corner.
Ran 214 days
Hoka
The creative shows a person sitting in what appears to be a stadium or bleachers, looking out at a running track. In the background, a runner is in motion on the track. The Hoka logo is visible in the top right corner. Bold yellow text on the left side of the image reads "TOGETHER WE FLY HIGHER." The overall scene evokes a sense of shared ambition and athletic pursuit.
Ran 214 days
Hoka
The creative is a dark, cinematic shot with a blurred background and subtle lighting. In the lower left corner, a shelf with a few items is visible. The overall impression is one of a challenging outdoor activity, possibly running or hiking, with a sense of isolation that is contrasted by the promise of support and comfort at a destination. The text overlay sets a scene of hardship and then offers a hopeful resolution.
Ran 214 days
Hoka
A dynamic, motion-blurred image shows three runners in profile, focused on their activity. The foreground runner, a Black woman with braided hair and a headband, is sweating and looking ahead. Yellow text overlaid on the image reads "TOGETHER WE FLY HIGHER." The Hoka logo is visible in the bottom right corner. The overall impression is one of shared effort and athletic aspiration.
Ran 214 days
Hoka
A close-up shot shows two runners, one with their arm around the other's shoulder, both smiling and appearing to be in the midst of a race. The text "TOGETHER WE FLY HIGHER" is overlaid in large, bold yellow letters across the center of the image. The Hoka logo is visible on the bib of the runner in the foreground. The scene captures a moment of shared effort and encouragement between the athletes.
Ran 214 days
Hoka
Four individuals, two men and two women, are shown from the waist down, all wearing different colored Hoka shoes and matching scrubs. The first person on the left wears light blue scrubs and grey shoes. The second person wears dark blue scrubs and light blue shoes. The third person wears grey scrubs and dark blue shoes. The fourth person wears burgundy scrubs and pink shoes. The text overlay announces a 15% discount for verified medical providers on full-priced footwear at HOKA.com.
Ran 186 days
Hoka
Two runners, a man and a woman, are captured mid-stride on a city street. The text "One community, endless Rewards." is overlaid in large white sans-serif font at the top of the image. The Hoka logo is visible on the bottom left, and the word "MEMBERSHIP" is on the bottom right. The overall scene conveys a sense of shared experience and achievement in running.
Ran 61 days
Hoka
Two people are embracing tightly, both appearing emotional and sweaty, suggesting they have just completed a strenuous activity. The person in the foreground, wearing sunglasses, is looking up with their mouth open in an expression of relief or joy. Bold yellow text overlaying the image reads "TOGETHER WE FLY HIGHER". Below this, smaller text on the t-shirt of the person in the foreground describes Hoka's mission to empower athletes. The Hoka logo is visible in the bottom right corner.
Ran 61 days
Hoka
A low-angle, dynamic shot focuses on a Hoka running shoe in the foreground, with a runner blurred in the background, appearing to be in motion. The shoe is grey with vibrant pink and blue accents. Bright yellow text overlaid on the image reads "HOKA MARATHON PACK." The scene is set at night, with streetlights and a metal barrier visible, suggesting an urban running environment.
Ran 61 days
Hoka
Two runners, a man and a woman, are shown outdoors on a track with a stadium in the background. The man, wearing a beanie and puffer jacket, holds a stopwatch and appears to be coaching or instructing the woman. The woman, wearing athletic wear and a headband, looks ahead with determination. Yellow text overlaid on the image reads "TOGETHER WE FLY HIGHER" and the Hoka logo is visible in the bottom right corner. The copy emphasizes the importance of community and support in achieving goals, particularly in the context of a race.
Ran 61 days
Hoka
A man and a woman, both runners, are walking together outdoors, with the man's arm around the woman's shoulder. They are both smiling and appear to be enjoying each other's company after a run. The text "TOGETHER WE FLY HIGHER" is prominently displayed in yellow across the image, with the Hoka logo in the bottom right corner. The scene suggests camaraderie and shared achievement in running.
Ran 61 days
Hoka
A full-body, side-profile studio shot of a black Hoka Bondi SR shoe against a light grey background. The shoe is sleek and modern, with a thick, textured sole. The Hoka logo is visible on the side of the shoe. Above the shoe, the text "BONDI SR" is displayed in large, bold black letters, with "Black | Black" written below it in a smaller font. In the bottom right corner, a rounded rectangle contains the text "Everyday Running".
Ran 37 days
Hoka
A woman is captured mid-stride while running outdoors on a paved path. She is wearing athletic attire, including a white tank top and black shorts, with bright pink socks and running shoes. The background features a vast, cultivated field stretching towards distant mountains under a partly cloudy sky. The word "responsive" is overlaid on the image near the woman's torso.
Ran 31 days
Hoka
Two Hoka Speedgoat 7 Hike GTX shoes are shown suspended in the air above rippling water. A small mossy rock sits to the left of the shoes. Large white text at the top of the image reads "Outlast the forecast". Below the shoes, white text identifies the product as "SPEEDGOAT 7 HIKE GTX GORE-TEX® Invisible Fit". The Hoka logo is visible in the bottom right corner.
Ran 31 days
Hoka
Two Hoka Clifton 11 GTX running shoes are shown floating above a reflective surface that mimics water. The shoes are a deep purple and a vibrant red. White text at the top of the image reads "Outlast the forecast". Below the shoes, white text states "CLIFTON 11 GTX GORE-TEX® Invisible Fit". The Hoka logo is visible in the bottom right corner.
Ran 31 days
Hoka
Two people are embracing tightly, appearing to be in a moment of shared emotion and accomplishment. The person in the foreground, wearing sunglasses, has their eyes closed and mouth open in an expression of joy or relief. Bold yellow text across the center of the image reads "TOGETHER WE FLY HIGHER." The Hoka logo is visible on the t-shirt of the person in the foreground and in the bottom right corner of the image. The overall scene conveys a powerful sense of connection and shared success in athletic endeavor.
Ran 13 days
Hoka

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