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Lulus ads

The hooks, angles and offers behind Lulus’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
197 days
Visual formats
Hook tactics
Niche
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A young woman with curly hair sits on a stool, wearing a denim corset top and matching jeans. She is looking towards the camera with a slight smile. The Lulus logo and website are displayed on the right side of the image, along with the price of the item. The text overlay reads: "Curated just for you — these are the pieces our customers keep coming back for. Life’s a party, dress like it."
Ran 197 days
Lulus
A woman models a short, silver, sequined dress with fringe detailing. The dress has thin spaghetti straps and a V-neckline. The background is a plain beige color. To the right of the woman, the Lulus logo and website are displayed, along with the price '$79'. The text 'Life’s a party. Dress like it.' is overlaid on the image.
Ran 197 days
Lulus
A model with curly hair sits on a stool, wearing a denim corset top and matching jeans. She is looking towards the camera with a slight smile. The Lulus logo and website are displayed on the right side of the image, along with the price of the item. Text overlays the image, reading "psssst... we just found THE dreamiest outfits ✨".
Ran 197 days
Lulus
A young woman with long, dark hair stands against a plain, light-colored background. She is wearing a light green, sleeveless mini-dress with a square neckline and tie straps. The dress has a textured pattern of white floral embroidery all over. To the right of the woman, the Lulus logo is displayed in black script, followed by the website "lulus.com" in smaller black text. Below the website, the price "$49" is shown in black text.
Ran 180 days
Lulus
A woman models a light wash denim mini dress with a square neckline and button-front detail. The dress has adjustable straps and functional pockets. The background is a plain, light beige. To the right of the model, the Lulus logo and website are displayed, along with the price '$48'. The on-screen text reads: 'Dresses made for raising a glass and making memories.'
Ran 180 days
Lulus
The creative features a textured, golden background with the text "hello, spring" in white, elegant font at the top. Below this, a split image showcases two views of a woman wearing light-wash, high-waisted jeans and a cropped taupe t-shirt. The left side shows a close-up of the jeans, while the right side displays the full outfit, including black ankle boots. The price "$108.00" is displayed below the images, and the Lulus logo is at the bottom.
Ran 180 days
Lulus
A woman models a blue floral print corset top with a zipper down the front, paired with matching pants. The Lulus logo and website are displayed on the right side of the image, along with the price of $69.50. The copy "we're currently crushing on all of these looks 🖤" is overlaid on the image, suggesting a current fashion trend or collection.
Ran 180 days
Lulus
A female model stands against a plain background, wearing a brown cropped t-shirt with a graphic design and light-wash, high-waisted jeans. She is looking at the camera with her hands in her pockets. To the right of the model, the Lulus logo and website are displayed, along with the price '$65'. The text 'Because every day deserves a look you love. Discover your next favorite now.' is overlaid on the image.
Ran 180 days
Lulus
Two images of a woman wearing a blue ombre one-shoulder maxi dress with a thigh-high slit. The left image shows a close-up of the dress's ruched detailing. The right image shows the full dress on a model. Text overlay reads "Prom '26" at the top and "$79.00" below the images. The Lulus logo is at the bottom. The background features blurred balloons and greenery.
Ran 180 days
Lulus
A model with long, dark hair is shown from the chest up, wearing a silver, cropped vest with a grid pattern and button closure. She is looking towards the camera with a neutral expression. To the right of the model, the Lulus logo is displayed prominently, with the website address "lulus.com" below it. The price "$45" is shown in the bottom right corner. The background is a solid, light beige color.
Ran 180 days
Lulus
A woman with her hand on her head is sitting on a black leather chair. She is wearing a short, sparkly dress with fringe. The text "We agree, this would look perfect on you." is overlaid on the image. The background is a plain white wall.
Ran 180 days
Lulus
A three-panel ad features a model wearing a black strapless jumpsuit. The main image on the left shows the model from the waist up, with her hands in her pockets and a gold necklace. The top right panel shows the full body of the model from the front, and the bottom right panel shows her from the back. The text 'we've missed you ✨' is overlaid on the image. The price '$59' and the Lulus logo are visible at the bottom.
Ran 180 days
Lulus
A woman models a white midi dress with spaghetti straps and a tie-back detail. She stands with one hand in her pocket, looking to the side. The Lulus logo and website are displayed on the right side of the image, along with the price '$69'. The on-screen text reads: "Easy silhouettes that do all the work so you don’t have to." The creative highlights the effortless style and comfort of the dress.
Ran 180 days
Lulus
A split-screen creative features a model in a black strapless jumpsuit. The main image on the left shows her in a three-quarter view, hands in her pockets, looking at the camera. The top right shows her from the front, and the bottom right shows her from the back, highlighting a zipper detail. Text overlaying the image reads: "Your fashion love story: chapter two starts now 🤍".
Ran 180 days
Lulus
A woman wearing a denim vest and matching flared jeans is seated on a wooden stool against a plain beige background. The Lulus logo and website are displayed on the right side of the image, with the price '$56' at the bottom. Text overlaying the image reads 'nothing but heart eyes for you in Lulus 😍'.
Ran 180 days
Lulus
A denim dress is shown on a model from two angles, front and back, against a desert landscape. The text "HEATWAVE HUES" is displayed prominently at the top of the image. Below the dress images, the price "$90.00" is shown, followed by the Lulus logo. The overall aesthetic suggests a summer fashion theme.
Ran 86 days
Lulus
Two images of a woman wearing a black, long-sleeved, textured mini-dress are displayed side-by-side. The dress has a V-neckline and puffed sleeves. The background is a lush green garden with flowers. Overlayed text reads "Celebration Season" in an elegant script font. Below the images, the price "$58.00" is shown, followed by the Lulus logo. The overall aesthetic suggests a sophisticated and celebratory mood, ideal for various daytime events.
Ran 86 days
Lulus
The creative features a split image of a woman wearing a floral print dress. The left side shows her from the back, and the right side shows her from the front, looking at the camera. The text "Celebration Season" is overlaid at the top in an elegant script font. Below the images, the price "$55.00" is displayed, followed by the Lulus logo. The background is a lush garden setting with greenery and flowers, suggesting an outdoor event or party.
Ran 86 days
Lulus
Two images of a black, long-sleeved, mini dress are displayed side-by-side. The dress features a V-neckline, puff sleeves, and a textured fabric. The background is a lush green garden with flowers. Overlayed text reads "Celebration Season" in an elegant script font, and the price "$58.00" is shown below the images. The Lulus logo is at the bottom.
Ran 86 days
Lulus
The creative features a black, textured, long-sleeved mini dress with a V-neckline, shown on a model from two angles: front and back. The dress is presented in a collage format with a background of lush greenery and a stone pathway. Overlay text reads "Celebration Season" in an elegant script font, and the price "$58.00" is displayed below the dress images. The Lulus logo is visible at the bottom.
Ran 86 days
Lulus

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