Refreshed Oct 31, 2026

The hooks, angles and offers behind Lunya’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
39 days
Against FashionNiche median 47 days
0.8×

The messages Lunya keeps paying for

Same idea, new creatives

  • “The Set You Reach For”

    2 ads
    Lunya ad: “The Set You Reach For”Lunya ad: “The Set You Reach For”

    Running since Sep 2026.

How Lunya builds them

12 ads

What Lunya's ads are made of, row by row.

Free with an account.

Longest running

All 12

The Lunya ads that ran longest.

Free with an account.

A close-up shot of a man sitting down, wearing black pajamas. The text "LUNYA. FOR HIM, TOO." is overlaid on the image in large white sans-serif font. The man is partially visible, with his legs crossed and his hand resting on his knee. The overall impression is one of comfort and relaxation, suggesting the product is suitable for men as well as women.
Live · 75 days
A close-up shot of a man's torso and upper legs, wearing burgundy satin boxer shorts. The man's hands are tucked into the waistband of the shorts. The background is a plain, light grey wall with a subtle shadow of a windowpane on the right side. White text overlaid on the bottom left of the image reads "RESTWEAR FOR THE MODERN MAN". The overall aesthetic is sophisticated and highlights the product's luxurious feel.
Live · 75 days
A close-up shot focuses on the lower body of a person wearing loose-fitting, olive-green seersucker pants. The text "GIVE YOUR HARD PANTS A REST." is overlaid in large white sans-serif font across the image. Below this, smaller text reads "CRAFTED FROM OUR SIGNATURE ORGANIC COTTON SEERSUCKER." The brand name "LUNYA" appears in white at the bottom center of the image. The overall aesthetic suggests comfort and relaxation.
Live · 53 days
A woman with light brown hair is shown from the chest up, looking to the right. She is wearing a pale pink silk pajama top with ties at the neckline. Large white text that reads "BOWS" is overlaid on the image, covering the woman's chest. The brand name "LUNYA" is visible in white text at the bottom center of the image.
Live · 52 days
A close-up shot of a woman wearing a light purple silk romper. White text overlays the image, reading "NEW WASHABLE SILK ROMPER IN LILAC BLOOM" and "LUNYA" at the bottom. The romper appears soft and flowy, with delicate ruffles at the hem. The overall aesthetic is elegant and comfortable, highlighting the product's material and name.
Live · 48 days
A close-up shot of a person wearing a soft, lavender-colored knitted sweater. The text "COZY SEASON STARTS HERE" is overlaid in large, white, sans-serif font across the sweater. A small tan tag with the brand name "LUNYA" is visible on the sleeve. The overall aesthetic is warm and inviting, suggesting comfort and seasonal transition.
Live · 39 days
A woman models a cream-colored silk pajama set with black polka dots, consisting of a robe, camisole, and shorts. White text overlays the image, reading "NEW WASHABLE SILK" in large letters and "IN SUMMER DOT" in smaller letters below. The brand name "LUNYA" is visible in white text at the bottom center of the image.
Live · 35 days
A woman lies on a white bed, wearing a navy blue silk pajama set. The text "The Set You Reach For" is overlaid on the image, followed by the smaller text "Again, and again, and again...". The brand name "LUNYA" is also displayed in large white letters at the bottom of the image. The overall impression is one of comfort and repeated use.
Live · 35 days
A close-up shot of a person wearing a light grey, textured knit henley sweater with brown button details. White text overlay reads "YOUR SWEATSHIRT COULD NEVER" followed by smaller text "THE ULTRA-COZY COTTONSILK™ POCKET HENLEY". The brand name "LUNYA" is also displayed in large white capital letters at the bottom of the image. The overall aesthetic is cozy and stylish, highlighting the sweater's texture and design.
Live · 35 days
A woman models a cream-colored silk pajama set with black polka dots. The set includes a robe, a camisole, and shorts. Large white text overlays the image, reading "NEW WASHABLE SILK" and "IN SUMMER DOT". The brand name "LUNYA" is displayed in white text at the bottom center of the image. The overall aesthetic is soft and luxurious, highlighting the product's material and design.
Live · 35 days
A close-up shot of a woman lying in bed, wearing a navy blue silk pajama set. The text "The Set You Reach For" is overlaid on the image, followed by the smaller text "Again, and again, and again...". The brand name "LUNYA" is also displayed prominently in white text on the lower right side of the image. The overall impression is one of comfort and repeated use, suggesting the product is highly desirable and frequently worn.
Live · 9 days

How Lunya makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lunya's ads are built from: who is in frame, the words, the structure, the top format and hook.

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