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Madewell ads

The hooks, angles and offers behind Madewell’s Facebook and Instagram ads, filed by format and niche.

Ads
13
Newest ad
October 2026
Main niche
Fashion 13
Top formats
Updated
Oct 31, 2026
Longest run
4 days
Visual formats
Hook tactics
Niche
Format2 selected
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Hook
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5 ads

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A model stands against a plain, light grey background, wearing a purple sweater and light-wash, straight-leg jeans. The Madewell logo is displayed in a purple script font on the left side of the image. Below the logo, the text "Introducing THE '90s JEAN" is written in a smaller, sans-serif font. The creative evokes a sense of nostalgia for the 1990s fashion era.
Ran 4 days
Madewell
A pair of black, rectangular sunglasses with green lenses is centered against a plain, light gray background. The lighting casts a subtle shadow on the surface beneath the sunglasses. There is no on-screen text, but the copy implies these are essential items with lasting details.
Ran 4 days
Madewell
A close-up shot of a gold chain necklace is displayed against a plain grey background. The necklace is smooth and appears to be made of interlocking segments, giving it a flexible, snake-like appearance. The text "More need-now styles, right this way." is overlaid on the image, directing the viewer's attention to new arrivals.
Ran 4 days
Madewell
A woman wearing a fluffy tan coat and blue jeans holds a dark brown woven clutch bag. The Madewell logo is overlaid in white script on the upper left of the image, with the text "NEW ARRIVALS" below it in a sans-serif font. The overall aesthetic is chic and fashionable, suggesting timeless style and quality pieces that can be worn for multiple seasons.
Ran 4 days
Madewell
A female model stands on a crosswalk wearing a red hooded cardigan with black drawings and blue relaxed bootcut jeans. The Madewell logo is overlaid in white script across the model's torso and jeans. Below the logo, the text "RELAXED BOOTCUT JEANS" is displayed in white sans-serif font. The hook "Your perfect fit is here for fall." is presented as text overlay on the image, implying the jeans are ideal for the season.
Ran 4 days
Madewell
A medium shot of a woman with long, dark, wavy hair, looking directly at the camera. She is wearing a brown, knitted sweater with a Fair Isle pattern in white, burgundy, and purple. The Madewell logo and "FAIR ISLE FOREVER" are overlaid in white script and sans-serif font, respectively, on the lower half of the image. The background is softly blurred, suggesting an outdoor urban setting.
Ran 4 days
Madewell
A close-up shot of a person wearing a plaid shirt over a white t-shirt, with olive green pants. The Madewell logo is overlaid in white script across the chest, with the word "MEN'S" below it. The person's hands are in their pockets, and a dark grey sweatshirt is tied around their waist. The background shows a blurred urban waterfront scene with buildings and a boat.
Ran 4 days
Madewell
A stack of neatly folded men's sweaters in various textures and colors, from olive green to charcoal gray, is shown. The Madewell logo is prominently displayed in white script across the middle of the sweaters, with the text "MEN'S GIFT SHOP" underneath it. A small illustration of a swan is placed below the shop name. The overall aesthetic is cozy and autumnal, suggesting a curated collection of warm apparel suitable for gifting.
Ran 4 days
Madewell
A young woman with blonde hair is shown from the chest up, wearing a purple turtleneck and a green and purple plaid shirt. She is looking towards the camera with a slight smile. White text overlaid on the image reads "Madewell" in a script font, followed by "NEW ARRIVALS" in a sans-serif font. The overall aesthetic is casual and fashionable, suggesting new clothing items are available.
Ran 4 days
Madewell
A stack of Madewell t-shirts in various colors: navy, rust, forest green, cream with stripes, olive green, and light blue. The Madewell logo is overlaid in white script across the top of the image, with the words "MEN'S" centered below it in white sans-serif text. Each t-shirt has a visible Madewell tag near the neckline, indicating "ALLDAY TEE" on some of them. The overall presentation is clean and showcases the variety of colors available.
Ran 4 days
Madewell
A stack of folded sweaters in various muted colors, tied together with a rustic ribbon and adorned with evergreen sprigs. White text overlays the image, reading "The Madewell Gift Shop" with a small swan graphic. The overall aesthetic suggests a cozy, festive, and gift-ready presentation, perfect for the holiday season.
Ran 4 days
Madewell
A female model stands against a plain white background, holding a black leather jacket over her left shoulder. She is wearing a black long-sleeved top and dark wash skinny jeans. The text "The jeans you've been searching for." is overlaid on the image. The model is looking directly at the camera with a neutral expression, and her right hand is placed on her hip. She is wearing black pointed-toe heels with ankle straps.
Ran 4 days
Madewell
A serene outdoor scene depicts a body of water with boats and birds, set against a backdrop of buildings and a bridge. The Madewell logo is prominently displayed. Overlayed text announces a limited-time offer: "20% OFF $175+ or 30% OFF $250+*" with smaller text at the bottom stating "*Exclusions apply."
Ran 4 days
Madewell

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