AdSwipeFile

Refreshed Nov 12, 2026

Merrell ads

The hooks, angles and offers behind Merrell’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Merrell’s Meta page
202
Median runHow long its ads stay up
8 days
Against FootwearNiche median 25 days
0.3×

The messages Merrell keeps paying for

Same idea, new creatives

  • “3 Things That Make The City Feel Alive”

    2 ads
    Merrell ad: “3 Things That Make The City Feel Alive”

    Running since Nov 2026.

How Merrell builds them

26 ads

What Merrell's ads are made of, row by row.

Free with an account.

Longest running

All 26

The Merrell ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

26 ads

Ask your agent about these ads
A studio-shot image of a beige and brown hiking shoe shown from the side against a plain white background. The shoe features mesh and suede panels, a thick lugged sole, and a small yellow logo on the side of the heel. No text is present on the image.
Active · 63 days
Merrell
A side-profile studio shot of a grey suede slip-on shoe against a plain white background. The shoe features a black sole with a distinct circular tread pattern and a small orange accent on the side of the heel. The brand name is embossed on the side of the shoe.
Active · 63 days
Merrell
A studio-shot image of a single hiking shoe placed against a plain white background. The shoe is shown from the side, highlighting its textured suede and mesh upper, laces, and rugged sole. No text is printed on the image itself.
Active · 56 days
Merrell
A split-screen image features a person wearing green hiking shoes while climbing a tree on the left side. The right side is a blurred, out-of-focus nature background. Large white text overlays the image, announcing a holiday sale.
Active · 45 days
Merrell
A studio-lit product shot of a dark grey hiking shoe, viewed from the side. The shoe is placed against a plain white background, highlighting its textured suede and mesh upper, black laces, and rugged sole. The brand name and a yellow logo are visible on the side of the shoe.
Active · 18 days
Merrell
A studio-shot image of a single low-top sneaker placed against a plain white background. The shoe features a brown leather trim and a multi-colored, textured wool fabric upper with a distinctive patterned design. The sneaker is positioned in profile, facing toward the right side of the frame.
Active · 18 days
Merrell
A close-up video shows a person wearing white sneakers while walking on a rocky, outdoor surface. The camera focuses on the feet and the shoes throughout the short clip. Text is overlaid on the screen, introducing the new season and new favorites.
Active · 18 days
Merrell
A studio-shot of a brown leather slip-on shoe shown from the side against a plain white background. The shoe features a dark, textured sole and a pull tab at the heel. No text is visible on the image itself.
Active · 18 days
Merrell
A studio-shot image of a single brown suede slip-on shoe, viewed from the side. The shoe features a dark, textured sole and a pull tab at the heel, presented against a clean white background.
Active · 18 days
Merrell
A close-up shot shows a person wearing a brown wool sock and a tweed-patterned slip-on shoe resting on a weathered wooden fence. In the background, a blurred flock of sheep is visible in a field. The brand names and logos for Merrell and Harris Tweed are placed at the bottom of the frame.
Active · 16 days
Merrell
A static image features a hiking boot centered against a forest background. A white ribbon is wrapped around the bottom of the boot, suggesting a gift. Text on the left side announces a holiday promotion.
Active · 9 days
Merrell
A high-angle, slightly tilted shot shows two people sitting outdoors on a sunny day, wearing cozy slippers and warm socks. One person wears tan slippers with white pants and red socks, while the other wears dark green slippers with dark pants and striped socks. The scene is warm and inviting, with a wooden chair and some chocolate treats visible in the foreground. A single line of text is printed at the bottom of the image.
Active · 8 days
Merrell
A studio-shot image of a brown, tweed-patterned slip-on shoe. The shoe is shown from the side against a plain white background, highlighting its textured fabric upper and rugged rubber sole.
Active · 8 days
Merrell
A group of young people explore a wooded trail, wearing activewear and hiking shoes. The video features quick, energetic cuts of them walking, laughing, and interacting with the natural environment. A brand name and a short, aspirational phrase are overlaid on the footage throughout the video.
Active · 7 daysVideo
Merrell
A vertical collage features two tilted, overlapping photographs of a person wearing hiking boots in a snowy mountain landscape. The top image shows a close-up of a boot stepping onto a rock, while the bottom image shows a person in a puffer jacket running across a snowy ridge. Large white text is overlaid vertically on the left side, and a smaller line of text is positioned in the bottom right corner.
Active · 7 days
Merrell
A video showcasing a pair of Merrell sneakers in various urban settings. The ad features a person unboxing the shoes and then walking through a city, interspersed with clips of people playing basketball, volleyball, soccer, and walking dogs. Text overlays appear throughout the video, highlighting different elements of city life.
Active · 7 days
Merrell
A young man in a casual outfit navigates his day, transitioning from working on a computer to spending time outdoors. He is shown sitting at a desk, meeting friends at an outdoor cafe, enjoying a view by a bridge, and visiting a flower shop. The video features the product, a pair of sneakers, in several shots as he moves through these different environments.
Active · 7 days
Merrell
A tilted, lifestyle-focused image shows a woman sitting in a wooden chair by an outdoor fire pit at night. She is wearing a thick scarf and comfortable shoes, holding a glass while looking toward someone off-camera. A dark, vertical band on the left side of the image contains the white text hook.
Active · 7 days
Merrell
A vertical image features two overlapping photos of a person wearing winter boots in a snowy mountain landscape. The top photo shows a person sitting in a deck chair with a coffee, while the bottom photo focuses on their boots in the snow. Large white text is overlaid on the left side and bottom, set against a snowy background.
Active · 7 days
Merrell
A person wearing red sneakers and white gloves holds a pink gift box while sitting on a paved surface. Another pink gift box sits on the ground next to them. The text on the left side of the image asks a question about gifting, and the text at the bottom describes the comfort of the footwear.
Active · 7 days
Merrell

How Merrell makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Merrell's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Merrell advertises on Facebook and Instagram

The library holds 26 ads from Merrell in Footwear, and 202 running on its Meta pages now. Its most common visual formats are Lifestyle Image (11 ads), Product Image (10) and Studio Shot (8). Its ads most often open on Curiosity (5 ads), Offer only (4) and Aspirational (2) hooks. Its ads stay up a median 8 days, 0.3× the Footwear median of 25 days.

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