Missguided ads

The hooks, angles and offers behind Missguided’s Facebook and Instagram ads, filed by format and niche.

Ads
14
Newest ad
October 2026
Main niche
Fashion 14
Updated
Oct 31, 2026
Longest run
246 days
A young woman with blonde hair styled in a messy bun and bangs poses against a white background. She is wearing a black crewneck sweater with a red reindeer pattern and a dark denim mini skirt. The text "New season. same you. better outfits." is overlaid on the image. She is looking at the camera with her hands on the sweater.
Ran 246 days
A young woman with long, brown hair and glasses is standing in what appears to be a cafe, holding a coffee cup. She is wearing a blue pinstripe jacket, a white bralette, and dark wash jeans. Text overlays on the image read "missguided" and "New Season". The background shows a menu board with coffee prices and a coffee machine. The overall aesthetic is casual and trendy, suggesting a new collection launch.
Ran 109 days
A woman stands in a studio setting wearing a grey sports bra and matching flare leggings. She is looking directly at the camera. The text "Too many styles to choose from." is overlaid on the image. The ad copy "Shop now" is also present.
Ran 63 days
A young woman with dark hair styled in a distinctive swirl on her forehead stands against a plain white background. She is wearing a form-fitting, maroon-colored track jacket with a zipper partially undone, revealing a hint of cleavage, and matching pants. The jacket has the words "baby phat" embroidered in white script on the front, along with a small embroidered logo. The text "Matching sets. Maximum attitude. Baby Phat co-ords are back." is overlaid on the image.
Ran 57 days
A full-body studio shot of a person wearing camouflage wide-leg pants and a grey crop top. The text "Effortless, but make it iconic" is overlaid on the image. The background is a plain grey gradient. The model is wearing black pointed-toe heels.
Ran 33 days
A full-body studio shot of a woman wearing camouflage wide-leg pants and a grey crop top. The text "Light layers. Loud energy. It’s a summer thing." is overlaid on the image. The woman is wearing dark pointed-toe heels. The background is a plain grey gradient.
Ran 33 days
A model poses with her hands behind her head, wearing a striped long-sleeved shirt and matching wide-leg pants. The text "missguided back to college new arrivals" is overlaid on the left side of the image. The overall aesthetic suggests a focus on new clothing collections for the back-to-school season, with the model embodying a relaxed and stylish look.
Ran 29 days
A collage of five images showcases different women wearing stylish jackets. The first image shows a woman in a green jacket, the second a woman in a navy jacket, the third a woman in a brown jacket, the fourth a woman in a cream jacket, and the fifth a woman in a khaki jacket. Text overlaying the images reads: 'One extra layer changes the whole outfit. Discover new funnel necks and lightweight jackets. Shop now at Missguided.com.'
Ran 27 days
A young woman with blonde hair styled in a messy bun and bangs stands against a white background, posing with her hands on her black sweater. The sweater features a repeating pattern of small white diamond shapes and two large red reindeer figures. She is wearing a dark denim mini skirt. Overlay text reads "OH...MG! 20% OFF SEASON'S FAVOURITES USE CODE : COZY20".
Ran 27 days
A young woman with blonde hair is shown from the waist up, wearing a dark denim zip-up hoodie over a white t-shirt and a matching denim skirt. She is looking off to the side with her hand near the zipper of the hoodie. The background is a plain grey studio backdrop. On-screen text reads "20% OFF SEASON'S FAVOURITES" and "USE CODE : COZY20".
Ran 26 days
A young woman with blonde hair is shown from the waist up, wearing a dark denim zip-up hoodie over a white t-shirt and a matching denim skirt. She is looking off to the side with her hand near the zipper of the hoodie. The text "serve looks. not apologies" is overlaid on the image in a white, sans-serif font. The background is a plain grey studio backdrop.
Ran 13 days
A young woman with blonde hair is shown from the waist up, wearing a dark blue denim zip-up hoodie over a white t-shirt and a matching denim skirt. She is looking off to the side with her hand on the zipper of the hoodie. The background is a plain grey studio backdrop. The text "BLACK FRIDAY | 30% OFF EVERYTHING - USE CODE : MGBF" is overlaid on the image.
Ran 10 days
A full-body studio shot of a model wearing camouflage wide-leg pants and a grey crop top. The model is standing against a plain grey background, facing forward with their hands at their sides. The text "OH...MG!" is overlaid at the top of the image, followed by "£10 OFF ON ORDERS OVER £60" and "USE CODE: HOLIDAY10" below the model's waist.
Ran 9 days
A young woman with long, wavy blonde hair and full makeup poses against a plain grey background. She is wearing a black spaghetti strap crop top and a black skirt. The text "OH...MG!" is displayed prominently at the top of the image, followed by "BUY2, GET 15% OFF" and "BUY3, GET 20% OFF" below it, indicating a promotional offer.
Ran 9 days