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Pandora ads

The hooks, angles and offers behind Pandora’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Jewelry / Watches 20
Top formats
Updated
Oct 31, 2026
Longest run
211 days
Visual formats
Hook tactics
Niche
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A close-up shot of a gold heart-shaped pendant necklace with the initials "JW + DP" engraved on it. The necklace is resting on a white card with handwritten text that reads "every day I get". A pink ribbon is visible in the background, adding a soft, romantic touch. The overall aesthetic is elegant and sentimental, suggesting a gift for a special occasion.
Ran 211 days
Pandora
A close-up shot focuses on a gold heart-shaped locket necklace resting on a white card with handwritten text. The locket is engraved with the initials "JW + DP". The background is a soft pink, with a hint of pink ribbon on the left. The handwritten text on the card reads "ery day" and "et". The overall aesthetic is romantic and sentimental, suggesting a personalized gift for a special occasion.
Ran 202 days
Pandora
A close-up studio shot of a silver Pandora ring with multiple thin bands is presented against a white background. The ring has the Pandora logo subtly engraved on the inside of one of the bands. The text "Označi vsak trenutek! Izberi ustrezen simbol iz kolekcije nakita Pandora." is overlaid on the image, encouraging the viewer to mark every moment and choose a suitable symbol from the Pandora jewelry collection.
Ran 196 days
Pandora
A close-up studio shot of a delicate, curved gold ring adorned with small, sparkling clear stones along its band. The ring is presented against a plain white background, allowing its intricate design and material to be the sole focus. The on-screen text, "Oduševi najdraže osobe poklonima od srca!", translates to "Delight your loved ones with gifts from the heart!", aiming to evoke feelings of warmth and generosity associated with gifting.
Ran 161 days
Pandora
A close-up shot of a young woman with curly blonde hair, smiling broadly and touching her chin. She is wearing a light blue bikini top and several Pandora bracelets on her arm, along with rings on her fingers. A small, light blue umbrella charm hangs from her lower lip. The Pandora logo is displayed prominently in white text across the top of the image. The text "Najdeno v morju. Samo zate." is overlaid on the image, which translates to "Found in the sea. Just for you."
Ran 100 days
Pandora
A close-up studio shot of a thin, gold Pandora ring is displayed against a white background. The ring has the word "PANDORA" subtly engraved around its band. The text "Discover meaningful jewellery that hold your special moments forever. #BeLove" is overlaid on the image.
Ran 75 days
Pandora
A close-up studio shot of a gold ring encrusted with clear, round-cut stones. The ring is presented against a plain white background, allowing the sparkle and detail of the jewelry to be the sole focus. The on-screen text, "A gift from the heart lasts forever", is overlaid on the image, aiming to evoke feelings of enduring love and sentiment.
Ran 75 days
Pandora
A close-up studio shot of a simple, thin, gold Pandora ring is displayed against a white background. The ring has the word "PANDORA" subtly engraved around its band in a repeating pattern. The lighting highlights the polished surface of the ring, emphasizing its minimalist design and metallic sheen. There is no text overlay on the image itself.
Ran 70 days
Pandora
A close-up shot focuses on the face of a young boy with reddish-brown hair, who is smiling warmly. He is wearing a light blue collared shirt with a button at the neck. The background is softly blurred, suggesting an indoor setting. Overlaid on the image is text that reads "Verschenke etwas, das für immer in Erinnerung bleibt." followed by the hashtag "#BeLove", encouraging the gifting of a memorable item.
Ran 67 days
Pandora
A close-up shot of a young woman with light brown hair, wearing a black robe and a gold pendant necklace. She is looking down with a soft smile and her mouth slightly open. The background is dimly lit and out of focus, creating an intimate atmosphere. The text "Give a gift they’ll always remember. #BeLove" is overlaid on the image.
Ran 67 days
Pandora
A black and white image shows two women embracing. The woman on the right is smiling broadly at the camera, her arm around the woman on the left. The woman on the left has her eyes closed and her head resting on the other woman's shoulder. A pink ribbon is draped around them, and a small pink gift box is held by the woman on the right. The Pandora logo is displayed prominently at the top of the image. The text "Wenn sie dein Ein und Alles ist – schenk ihr den Mond. #BeLove" is overlaid on the image.
Ran 67 days
Pandora
A close-up studio shot of a gold ring with a sun-shaped charm adorned with small diamonds. The ring is presented against a plain white background. The text "Pre toho, kto vás pozná každú vašu stránku. Darujte zmysluplné šperky a prívesky, ktoré ukážu, že ich poznáte lepšie ako ktokoľvek iný." is overlaid on the image, with the first sentence serving as the hook.
Ran 67 days
Pandora
A close-up, dark blue-toned shot of a child's face. The focus is on their eyes and the bridge of their nose, with the rest of the face softly blurred. White text overlaid on the image reads "tot de maan", which translates to "to the moon". The overall mood is dreamy and aspirational, suggesting a journey or a big dream.
Ran 67 days
Pandora
A close-up shot shows a person's hands gently holding a small, pink gift box tied with a pink ribbon. The box is being offered to another person, whose hand is partially visible in the foreground. The background is dark and out of focus, with hints of warm lighting. The text "When she’s your everything, give her the moon. #BeLove" is overlaid on the image, suggesting a gift-giving occasion.
Ran 67 days
Pandora
A close-up shot of a woman's face, with her mouth wide open in a joyful laugh. She is holding a pink Pandora jewelry box in front of her. The Pandora logo is visible on the box. Text overlays the image, wishing the viewer to "Shine with joy and sparkle during the holidays full of love and community." The overall aesthetic is festive and celebratory, suggesting a gift-giving occasion.
Ran 60 days
Pandora
A close-up shot of a young boy with reddish-brown hair lying in bed, looking towards the camera with a gentle smile. The lighting is warm and soft, with a hint of orange light on his face and blue light on the side. The Pandora logo is visible in the top right corner of the image. The text overlay reads, "If you love someone to the moon and back, give them more than just a gift. 🌙 #BeLove #LiveLove #Pandora".
Ran 60 days
Pandora
A close-up, slightly blurred shot shows a woman smiling with her hair blowing in the wind. She is wearing a delicate gold necklace. White text overlaid on the image reads "and unfold in my own time." The overall mood is serene and personal, suggesting a moment of self-discovery or peace.
Ran 50 days
Pandora
An aerial shot shows a person walking on a sandy path between two bodies of pink water. The Pandora logo is overlaid in large white text across the bottom half of the image. The text "Immer im Wandel. Immer du." is also overlaid on the image, above the logo.
Ran 49 days
Pandora
A black and white close-up shot of a young girl's face. She is looking towards the camera with a slight smile and her mouth is slightly open. Her hands are in the foreground, holding a bracelet with charms. Pink text overlaid on the image reads "My mom likes hearts." The overall impression is intimate and personal, suggesting a connection between the child, the jewelry, and her mother.
Ran 48 days
Pandora
A dark, starry night sky with a large, glowing crescent moon dominates the background. The Pandora logo and the word "presents" are displayed in white, elegant text across the center of the image. The overall aesthetic evokes a sense of wonder and magic, fitting for a holiday season.
Ran 46 days
Pandora

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