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Puma ads

The hooks, angles and offers behind Puma’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Footwear 20
Top formats
Updated
Oct 31, 2026
Longest run
515 days
Visual formats
Hook tactics
Niche
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A young Black woman wearing a Puma track jacket and white t-shirt is looking at her phone. She is leaning on a white surface with her left arm. The background is a studio with purple lighting. The Puma logo is visible in the top right corner of the image. The text "Shop the PUMA App for exclusive drops, offers, and more." is overlaid on the image.
Ran 515 days
Puma
A Puma logo is visible in the top left corner. Two models, a man and a woman, are posing in a retro-themed room. The man is wearing a tracksuit and sneakers, while the woman is wearing a crop top and a long skirt. The room is decorated with vintage items like a boombox and posters on the wall. Text overlaying the image reads: "Early Access and much more are waiting for you on the PUMA App".
Ran 466 days
Puma
A close-up, studio shot of a Puma x BMW Motorsport baseball cap is displayed against a white background. The cap features a vibrant, graffiti-inspired print with splashes of pink, blue, and white, overlaid with black abstract shapes. A black mesh panel is visible on the side of the cap, and a black rectangular patch with the BMW Motorsport logo is affixed to the front. The image is clean and focuses solely on the product's design and branding.
Ran 230 days
Puma
A pair of black Puma sneakers with orange accents and gold hardware is shown against a white background. The Puma logo is visible on the left shoe. Text overlays the image, stating "Un icono de la sencillez que se adapta a tu estilo de diario. Compra ahora." The shoes have a sleek, low-profile design, with perforations on the side and the "PORSCHE RACE AMERICANA" branding on the heel strap.
Ran 211 days
Puma
A black Puma baseball cap is shown from a side angle against a white background. The Puma logo, in white, is embroidered on the front of the cap. The top of the cap has a small button. The Puma logo is also displayed in the top left corner of the image.
Ran 206 days
Puma
A red bucket hat with a repeating geometric pattern and the Egyptian FA logo is displayed against an orange background. The Puma logo is visible in the top left corner. There is no text on the creative itself.
Ran 172 days
Puma
A black Puma baseball cap with a white Puma logo embroidered on the front is displayed against a plain grey background. Above the cap, a smaller black Puma logo is shown. The text overlay on the image reads: "The hottest drops, the latest gear, all available online at PUMA. Get free shipping from 50€ + free 60-day returns."
Ran 159 days
Puma
A clean, studio shot of a white Puma baseball cap is presented against a neutral grey background. The cap features the iconic Puma logo in black, enclosed within a circular outline, on the front panel. Above the cap, also in black, is the standalone Puma leaping cat logo. Text overlays on the image announce "Les exclusivités et les nouveaux drops PUMA t’attendent. Livraison gratuite dès 40€ + retours gratuits sous 60 jours."
Ran 159 days
Puma
A Puma logo is displayed in the top left corner of the image against a bright green background. A khaki-colored Puma baseball cap is shown in the center of the frame, angled slightly to the right. The cap has a black Puma logo embroidered on the front. Text overlays are not present in the image.
Ran 121 days
Puma
A pink Puma Speedcat sneaker is shown in profile against a light grey background. The Puma logo is visible in black in the upper left corner. White text that reads "SPEEDCAT" is displayed in the lower right corner. The shoe features a white stripe on the side and a black sole. The copy, "Une icône minimaliste en phase avec ton style. À découvrir maintenant.", translates to "A minimalist icon in tune with your style. Discover it now."
Ran 94 days
Puma
A close-up shot focuses on a person's foot wearing a light blue Puma running shoe with yellow accents and a Puma logo on the sock. The Puma logo is prominently displayed in white over the shoe. The text "deviate 4" appears in a stylized font at the bottom of the image. The overall visual emphasizes the product's design and performance capabilities.
Ran 58 days
Puma
A close-up shot focuses on a person's foot wearing a light blue Puma running shoe with yellow accents. The Puma logo is prominently displayed in white on the side of the shoe. Below the logo, the text "deviate 4" is visible in a stylized font. The background is blurred, suggesting motion and an outdoor environment. The creative highlights the shoe's design and model name.
Ran 58 days
Puma
A close-up shot focuses on a light blue Puma running shoe with yellow accents on the sole. The Puma logo is prominently displayed in white on the side of the shoe. The text "deviate 4" is written in a stylized font across the toe of the shoe. The background is blurred, suggesting an outdoor running environment. The creative highlights the shoe's design and model name.
Ran 39 days
Puma
A close-up shot focuses on a person's legs and feet as they stand on a skateboard. The person is wearing white socks with black stripes and brown and orange Puma sneakers. The skateboard has a colorful graphic design on the bottom. The background is blurred, showing rocks and a hint of water, suggesting an outdoor setting. The text "New details, same icon: Suede Forever." is overlaid on the image.
Ran 31 days
Puma
A dark grey Puma beanie with a pom-pom on top is displayed against a solid grey background. The Puma logo, a black leaping cat, is visible in the top left corner. Text overlays the image, stating "Wyprzedaż na koniec sezonu już trwa. Odkryj swojego nowego letniego faworyta. Kup teraz." which translates to "End-of-season sale is on. Discover your new summer favorite. Buy now." The creative highlights a sale and encourages immediate purchase.
Ran 29 days
Puma
A woman is lying on a wooden floor, surrounded by various items including a Puma shoe box, cameras, and personal accessories. She is wearing a black t-shirt with a dragon graphic and a black leather skirt. The text "simone" is placed on the floor near her. The overall composition is a flatlay, with the text "Everything I kept got me here" overlaid on the image. The scene evokes a sense of personal journey and reflection, with the surrounding objects hinting at a creative or artistic lifestyle.
Ran 21 days
Puma
A young woman with curly hair is sitting on the floor in a bar, leaning against a green tiled wall. She is wearing a white cardigan over a low-cut top and a brown skirt. Her hand is resting on her cheek, and she has a tattoo on her leg. The floor has a bold, geometric pattern of dark blue, beige, and black squares. The text overlay reads: "The floor is lava, but make it fashion." The overall impression is a casual, stylish pose in an urban setting.
Ran 20 days
Puma
A man wearing a red Scuderia Ferrari jacket with Puma branding stands against a dark grey background. The Puma logo and the Ferrari shield are visible at the top of the image. The jacket features various sponsor logos, including Unicredit, CEVA Logistics, Ambipar, DXC Technology, Richard Mille, and Bingx. The text "2026 PUMA x SCUDERIA FERRARI Collezione HP Replica ora su PUMA.com" is overlaid on the image, announcing a new collection available on the Puma website.
Ran 20 days
Puma
A man is captured mid-stride, running on a paved path next to a body of water. He is wearing a black Puma t-shirt, shorts, a black baseball cap, and bright red running shoes. The Puma logo is visible in white at the top of the image and on his shirt. Large white text on the bottom right reads "DEVIATE 4" with smaller text below it saying "TOO FAST". The creative highlights the running shoes and the speed associated with them.
Ran 19 days
Puma
A person wearing a plaid cap and a white long-sleeved shirt with a black hoodie draped over their shoulders is standing in front of a turntable, appearing to DJ. The image is a collage, with the main subject in the center and parts of their legs and feet visible on the left and bottom. Text overlays include "step away from tha noise." and "get back to what inspires u."
Ran 18 days
Puma

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