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Rouje ads

The hooks, angles and offers behind Rouje’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
87 days
Visual formats
Hook tactics
Niche
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The creative shows the exterior of a Rouje boutique in Paris. The text overlay reads "PARIS II 11 BIS RUE BACHAUMONT 75002". The copy is "Entrez dans l’univers Rouje : des pièces iconiques, des collections exclusives et des conseils personnalisés dans nos boutiques parisiennes. Un lieu pensé pour vous inspirer." The hook is the entire copy, directly addressing the viewer and inviting them into the Rouje universe.
Ran 87 days
Rouje
A single, light-tan, leather pump with a square toe and a small bow detail on the vamp is shown in profile against a plain, light-colored background. The shoe features a gathered elastic detail around the ankle opening and a chunky block heel. The text "JETZT ONLINE – Frühjahr/Sommer Kollektion." is overlaid on the image. The accompanying copy explains that the season opens with a Spring-Summer collection where iconic Rouje models are reinvented as a sunny escape.
Ran 80 days
Rouje
A single, light beige pump with a square toe and a small bow detail on the vamp is shown in profile against a plain, light beige background. The shoe features a gathered elasticated topline and a chunky block heel. The background is mostly empty space, with the shoe positioned in the lower right quadrant of the frame. There is no text overlay on the image.
Ran 80 days
Rouje
A dark grey suede ankle boot with a pointed toe and a low block heel is shown in profile against a plain light grey background. White text overlaying the image announces the new winter collection and offers a 10% discount on the first order. The boot has a sleek, modern design, fitting snugly around the ankle.
Ran 71 days
Rouje
A single, light-tan, leather pump with a square toe and a small bow detail on the vamp is shown in profile against a plain, light-beige background. The shoe features a gathered elasticated topline and a chunky block heel. The image is a clean product shot with no text overlay.
Ran 71 days
Rouje
A model's legs are crossed while sitting on a chair, showcasing a pair of tortoise-shell wedge sandals. The sandals have clear straps and a black wedge heel with a gold 'R' logo. The background is a plain, light-colored wall. Text overlays the image, announcing the Spring/Summer collection and describing it as celebrating a sunny femininity where iconic Rouje pieces are reinvented.
Ran 59 days
Rouje
A model's legs are crossed while sitting on a chair, showcasing a pair of wedge sandals. The sandals have a tortoiseshell pattern on the straps and a black wedge heel with a gold 'R' logo. The background is a plain, light-colored wall. The on-screen text reads: 'YA DISPONIBLE ONLINE – Colección Primavera/Verano. La temporada se abre con una colección luminosa, concebida como un paréntesis en el que los icónicos de Rouje se reinventan.'
Ran 59 days
Rouje
A four-panel collage features a woman modeling a red, off-the-shoulder dress with white polka dots. The top left panel shows a close-up of her face as she holds her hair. The top right panel shows her standing in an outdoor setting, holding onto beaded curtains, with a straw bag. The bottom left panel shows her standing against a textured wall. The bottom right panel shows her sitting on a ledge. The Rouje Paris logo is visible in the center of the collage. The text "La robe que l'on remarque au premier regard. Rouge flamboyant, pois délicats, l'iconique de l'été est de retour." is overlaid on the image.
Ran 57 days
Rouje
A woman with short blonde hair and fair skin is shown from the chest up, wearing a dark grey, ribbed, long-sleeved top with a square neckline and white buttons down the front. Her hands are clasped behind her back. The background is a plain, light beige. The ad copy, "Nouvelle Collection - Des teintes lumineuses, des imprimés iconiques et des silhouettes féminines pensées pour accompagner le retour en ville," is overlaid on the image in white text.
Ran 48 days
Rouje
A young woman with blonde, wavy hair and bold red lipstick leans against a white wall. She is wearing a sheer, long-sleeved red floral print top with lace trim around the V-neckline and buttons down the front. The text overlay reads: "Nueva Colección — Tonos vibrantes, estampados icónicos y siluetas femeninas diseñadas para acompañarte de vuelta a la ciudad." The overall impression is one of stylish, feminine fashion suitable for urban settings.
Ran 48 days
Rouje
A close-up shot of a woman with dark hair and hoop earrings, wearing a light blue slip dress with white lace trim. The image is a portrait-style photograph with a plain background. There is no text on the creative itself, but the ad copy mentions a new collection with vibrant tones, iconic prints, and feminine silhouettes for a return to the city.
Ran 48 days
Rouje
A young woman with blonde, wavy hair and bold red lipstick leans against a white wall. She is wearing a sheer, long-sleeved red floral print top with lace trim along the V-neckline and buttons down the front. The text overlay announces the new collection, highlighting bright colors, iconic prints, and feminine silhouettes for a stylish transition back to the city.
Ran 47 days
Rouje
A pair of sage green satin mules with large square buckles is displayed against a plain, light background. The shoes are angled to show the front and side. Text overlays the image, announcing the "Collection Automne" and offering "-10% sur votre première commande."
Ran 45 days
Rouje
A fisheye lens shot down a dimly lit hotel hallway with patterned carpet and dark doors on either side. A woman in a red dress is bent over, looking towards a door at the far end of the hall. White text overlays the bottom of the image, reading "Hôtel Rouje NOUVELLE COLLECTION HOLIDAY 2025 11 BIS RUE BACHAUMONT, PARIS 75002". The hook, "Noël s’invite dans les couloirs de l’Hôtel Rouje.", is also present as white text.
Ran 37 days
Rouje
A close-up shot of a woman's shoulder and arm, wearing a white lace-trimmed camisole. She is standing outdoors in front of a textured wall and a blue door, with some greenery and a potted plant visible. The text overlay reads "Abiti da mettere in ogni valigia estiva." which translates to "Dresses to pack in every summer suitcase."
Ran 34 days
Rouje
A close-up shot of a woman's shoulder and arm, wearing a white lace-trimmed camisole. The background shows a textured wall and a blue door, suggesting an outdoor, possibly Mediterranean setting. The text overlay reads "Vestidos para meter en todas las maletas de verano," which translates to "Dresses to pack in all your summer suitcases." The image evokes a sense of summer vacation and effortless style.
Ran 34 days
Rouje
A dark grey suede ankle boot with a pointed toe and a low block heel is shown in profile against a plain, light grey background. The text "NOW ONLINE - Collection Hiver. Cette saison, la collection dévoile une silhouette en mouvement, libre et féminine. Profitez de -10% sur votre première commande." is overlaid on the image. The text announces the new winter collection and offers a 10% discount on the first order.
Ran 31 days
Rouje
A woman walks past a store window, looking into the display. The store's interior, with clothing racks and mannequins, is visible through the glass. Text overlays the image, inviting the viewer into the Rouje universe and mentioning iconic pieces and exclusive collections available in-store, featuring @sasha__rudakova.
Ran 30 days
Rouje
A studio shot of a small, brown leather crossbody bag with a flap closure and a circular embossed logo on the front. The bag has visible stitching around the edges and a gold buckle on the strap. The text overlay announces the return of 'Les Archives Rouje' with iconic pieces available at up to 40% off, emphasizing limited quantities.
Ran 29 days
Rouje
A split-screen image features a woman in a red floral dress. The left side shows her walking outdoors, looking to the side, with a red handbag. The right side shows the back of the dress, revealing a cut-out detail, and includes text overlay. The text on the right reads "La Flâneuse, Chapitre II, Scène I." followed by "NOUVELLE COLLECTION" below. The overall aesthetic is chic and reminiscent of Parisian style.
Ran 28 days
Rouje

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