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Surreal ads

The hooks, angles and offers behind Surreal’s Facebook and Instagram ads, filed by format and niche.

Ads
56
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March 2025
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Food / Beverage 56
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The ad is a vertical image featuring three cereal boxes in the center, each in a different color: teal, beige, and orange. Text at the top announces a "NEW YEAR SALE" with "SAVE UP TO 56%" and "14G OF PROTEIN PER 35G SERVING." The boxes have the word "SURREAL" written vertically on each with the type of cereal below. Below the boxes are four icons representing benefits: "NO SUGAR CRASHES", "SUSTAINED ENERGY", "BUILD MUSCLE", and "FULLER FOR LONGER." The background gradient is a teal color at the top that fades to a lighter teal at the bottom.
Surreal
The ad showcases four cereal boxes with the brand name prominently displayed. The boxes are arranged in a row against a gradient background. Above the boxes, there is text that reads, "Sticking to a healthy breakfast doesn't have to be hard". The boxes are labelled with features such as "High Protein", "Zero Sugar", "High Fibre", and "Gluten Free", with each feature pointed to by an arrow. Below the boxes text says "JANUARY SALE SAVE UP TO 30% + FREE GIFTS" and "£0.60 PER BOWL". The background transitions from pink to blue.
Surreal
A hand holds a box of cereal against a light background. The text includes the headline 'Why I'm eating high protein, low sugar breakfasts' followed by a bulleted list of benefits: 'Fuller for longer,' 'No Sugar Crashes,' 'Better Recovery,' and 'Improved Digestion.' A pink sale tag with the words 'JANUARY SALE SAVE 30%' is also included. The cereal box itself has a cartoon character and the words 'Honey Crunch' and 'High Protein Cereal,' with additional text at the bottom of the box.
Surreal
The ad features a box of Honey Crunch cereal presented against a background of a yellow and black striped banner. The cereal box is orange and displays text and graphics, including a playful illustration of a diver and the nutritional information with the number '14', '10', and '0' visible. Alongside, an image of a free gym pass along with a promotion for a January sale.
Surreal
An advertisement featuring various boxes of high-protein cereal. The boxes are displayed in a vertical layout against a light green background with water splashed effects. The cereal boxes come in different flavors, with each having a unique illustration of a cartoon figure demonstrating an exercise using the cereal box. Key nutritional information, such as protein (14g), net carbs (6-8g), and sugar (0-1g), is displayed prominently. Graphics representing 'High Protein,' 'Gluten Free,' 'Low Carb,' and 'High Fibre' are positioned to the right. Bowls of the cereal and donut style cereal pieces are in the bottom and top, respectively.
Surreal
An indoor shot features a box of cereal alongside a teal bowl filled with the cereal, a spoon, and some promotional materials. The cereal box is orange with the words "Honey Crunch High Protein Cereal" prominently displayed. A humorous illustration of a person doing a flip is featured as part of the design. The bowl of cereal is centered in the composition, and appears appetizing. There is also a small pink sale sign in the image.
Surreal
The ad showcases three cereal boxes against a light blue background, with a bright pink banner announcing a “JANUARY SALE” offering “30% OFF BUNDLES.” The boxes, labeled "Cocoa", "Honey Crunch", and "Chocolate Hazelnut", are in vibrant colors, with the brand's name prominently displayed. Annotations with arrows highlight key features like "14g of protein per bowl", "High Fibre", "Low Sugar", and "Gluten Free". The boxes have cartoon illustrations of a person engaging in activities.
Surreal
The ad showcases a box of high protein cereal. The text "A Quick, High Protein Breakfast From Just £0.60p" is displayed at the top of the image. A "JANUARY SALE SAVE 30%" sticker is in the top left corner. The cereal box prominently features the words "Cocoa High Protein Cereal", and lists benefits such as "High Protein", "High Fibre", "Zero Sugar", and "Gluten Free".
Surreal
An advertisement featuring several product boxes with colorful designs arranged in a layout. Above the boxes is a white banner that says 'SAVE UP TO 35%'. Beneath, the text 'Ahead of Black Friday'. The boxes display the product name and key features, such as protein content and sugar levels. At the bottom, a testimonial with a customer quote and rating is shown, along with numbers indicating the amount of protein, sugar, and flavor varieties.
Surreal
An eye-level shot of a promotional advertisement displayed against a solid orange background. The ad features bold, black text reading 'EARLY BLACK FRIDAY SALE' at the top, with an enticing callout 'Tasty high protein cereal' underneath. A prominent price display showcases a discounted cereal offering: initially priced at £0.00, now available for £0.60 per bowl, with a highlighted '35% OFF' label. Visual elements include the depiction of key nutritional benefits through icons and text: with a muscle icon for 'High Protein', a down arrow for 'Low Sugar', and a wheat icon for 'High Fibre'. A carton of cereal is shown, featuring a peanut butter flavor with cartoon renderings. A splash of milk along with loose peanuts give a dynamic feel the overall image.
Surreal
An advertisement featuring multiple boxes of cereal arranged against a light-blue background. The boxes are in different colors, each with a unique illustration of cartoon characters engaged in athletic poses. Various flavors are shown. A hand is holding the "Peanut Butter" box. The text includes a call to action, "DON'T WAIT FOR BLACK FRIDAY," with a "35% off" discount label displayed. Below the cereal boxes, the text reads "HIGH PROTEIN LOW PRICES".
Surreal
The ad features a bright yellow background with a white surface at the bottom. The top third contains bold text: “5 Benefits of a High Protein, Zero Sugar Breakfast”. Below the text are five numbered benefits. The right side features a box of cereal and a bowl of cereal. To the left are two jars of nut butter.
Surreal
An advertisement featuring a box of cereal surrounded by floating cereal pieces and a bowl of cereal at the bottom. The text 'Honey Crunch Now On Sale!' is displayed at the top, with a liquid design spreading down. Numerical facts highlighting the cereal's nutritional value (protein and sugar content), are displayed on the left of the cereal box.
Surreal
An ad for a honey-flavored high-protein cereal featuring an orange box against a beige striped background. The box is held by a hand and depicts the cereal brand, nutritional information, and product features. Surrounding the box are decorative elements like honeycombs and cereal shaped like donuts as well as icons indicating "High Protein", "Low Sugar" and "Low Carb"
Surreal
The ad features a turquoise background with the headline "NEW YEAR SALE NOW LIVE!" in large white bold text, followed by the offer "30% off" inside a circular graphic. Boxes of cereal are arranged in front of the words "HIGH PROTEIN LOW PRICES," with different flavor varieties. A hand reaches in to hold a box of cereal.
Surreal
An image featuring a variety of cereal boxes, held by a person's hand, arranged on a counter with a blurred background. The person is holding a box of "Choc Hazelnut High Protein Cereal" prominently in the foreground. Other boxes with different flavors such as Caramelised Biscuit and Cookie are visible behind it, with the brand name "SURREAL" in large letters on the side. The box displays nutritional information such as protein, net carbs, and sugar content. The layout features an animated doodle-like cereal character on the box. The ad also includes a shop and save link and the text "Can't wait to try these new flavours!" at the bottom, suggesting a new product announcement. The overall composition is bright and uses primary colors.
Surreal
The image is a product advertisement for protein cereal. The layout is vertical, featuring a light green background at the top that transitions to a pink section at the bottom. At the top are three cereal pieces of different colors, similar to the product. The text "THE TASTIEST ALTERNATIVE TO PROTEIN BARS" is prominently displayed. Below this, three cereal boxes, featuring the brand name SURREAL, are aligned horizontally. Each box features a different flavor and unique illustration. Beneath the boxes, the ad highlights the nutritional benefit of the cereal, with text that reads "7X MORE PROTEIN THAN REGULAR CEREAL". In the footer, two bowls of different colored cereal are pictured, with a spoon in each.
Surreal
An advertisement for Cookies & Cream High Protein Cereal. The ad features a cereal box in the center, with the cereal overflowing onto the surface below. The box has a cartoonish design with a rocket ship and illustrated planets. The ad highlights key features of the cereal with arrows pointing to the box, like 14g of Protein, 0-1g of Sugar, and a 4.6 Star Rating. The background is a light blue color, and the ad includes images of cookies with milk splashes.
Surreal
The ad is split diagonally into two sections: a pink section on the left and a beige section on the right. The left side contains nutritional information displayed in white rectangles, including protein, sugar, and net carbs. The right side has the product's image: a turquoise cereal box featuring a cartoon character doing a handstand with a cereal design, and nutrition facts. Scattered around the box are cereal pieces. Text highlights the product's features: gluten-free, vegan, and crunchy and delicious.
Surreal
An advertisement is split in half vertically. The left side shows a bowl of cereal with the text "Surreal" and "£1.30 for 2x servings". Displaying the nutritional information "28g Protein" and "1g Sugar". The right side shows a protein bar with the text "Protein Bar" and "£3.00 per bar". Displaying the nutritional information "20g Protein" and "2g+ Sugar". The ad copy states "Get more protein, for half the price".
Surreal

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