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Waking Up ads

The hooks, angles and offers behind Waking Up’s Facebook and Instagram ads, filed by format and niche.

Ads: 4
Newest ad: October 2026
Main niche: App / Software 4
Top formats: Benefit-Driven2
Lifestyle Integration2
Storytelling2
Updated: Oct 31, 2026

Longest run: 117 days
Visual formats: Text Overlay3
Graphic Overlay1
Illustration1
Hook tactics: Relatability2
Aspirational1
Statistic1

Niche

Format1

Hook1

SortLongest running

1 ad

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The creative features a dark, textured background with scattered bokeh lights. Prominently displayed in the center is the text "99%" in a large, yellow, bold font with a black outline. Above this, in smaller white text, it reads "VOICE OF Sam Harris". The overall impression is minimalist and impactful, focusing on the statistic and the association with Sam Harris.

Ran 117 days

The image displays a vast, starry night sky above a snow-capped mountain range. The text "WAKING UP" is prominently displayed in white, sans-serif font in the upper portion of the frame. The overall aesthetic is serene and evokes a sense of beginning or awakening, possibly related to mindfulness or personal growth.

Ran 102 days

The creative is an illustration of a human brain against a dark, textured background. The left side of the brain is highlighted with a golden-yellow hue, suggesting focus or activity. The overall aesthetic is somewhat abstract and artistic, with subtle textures and specks that give it a vintage or distressed feel. There is no visible text on the creative itself, but the accompanying copy provides context about the Waking Up app and its positive impact on the user's life.

Ran 87 days

A long, empty road stretches into the distance, flanked by rolling green hills and distant blue mountains under a cloudy sky. The words "WAKING UP" are displayed in a dark blue, sans-serif font at the top center of the image. The scene evokes a sense of journey, possibility, and the start of something new, aligning with an aspirational theme.

Ran 19 days

App / Software4