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Refreshed Nov 12, 2026

ALEX AND ANI ads

The hooks, angles and offers behind ALEX AND ANI’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn ALEX AND ANI’s Meta page
367
Median runHow long its ads stay up
12 days
Against Jewelry / WatchesNiche median 17 days
0.7×

The messages ALEX AND ANI keeps paying for

Same idea, new creatives

  • “A COURT OF THORNS AND ROSES X ALEX+ANI”

    3 ads
    ALEX AND ANI ad: “A COURT OF THORNS AND ROSES X ALEX+ANI”ALEX AND ANI ad: “A COURT OF THORNS AND ROSES X ALEX+ANI”ALEX AND ANI ad: “A COURT OF THORNS AND ROSES X ALEX+ANI”

    Running since Aug 2026.

  • “DECK the PAWS”

    2 ads
    ALEX AND ANI ad: “DECK the PAWS”

    Running since Oct 2026.

  • “IN MY HORSE GIRL ERA”

    2 ads

    Running since Nov 2026.

How ALEX AND ANI builds them

36 ads

What ALEX AND ANI's ads are made of, row by row.

Free with an account.

Longest running

All 36

The ALEX AND ANI ads that ran longest.

Free with an account.

Niche
Format
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Winning means kept running: brands rarely keep paying for ads that lose.

36 ads

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A studio-shot product image of a silver expandable bangle bracelet. The bracelet features a circular charm with the text 'Mother OF THE GROOM' engraved in the center, surrounded by a decorative green leaf and white flower pattern. The background is a clean, solid off-white color.
Active · 97 days
ALEX AND ANI
A studio-shot image of a gold-toned wire bangle bracelet centered against a plain white background. The bracelet features a circular charm with an evil eye design in the center, along with three smaller circular charms hanging from the wire. The lighting is bright and even, casting a soft shadow beneath the jewelry.
Active · 86 days
ALEX AND ANI
A high-quality studio shot of a silver ring shaped like a swimming pool. The pool interior is bright blue enamel, featuring a small gold-toned lounge chair, a pink and white life preserver, and two small pink fish. The ring is set against a plain, light grey background.
Active · 84 days
ALEX AND ANI
A clean, high-quality studio shot of a gold chain bracelet featuring a circular charm with an evil eye design. The charm has an intricate, ornate gold pattern surrounding a small, deep blue stone in the center. The bracelet is laid out against a plain, off-white background.
Active · 81 days
ALEX AND ANI
A close-up studio shot of a gold chain necklace featuring several colorful, jeweled charms. The necklace is draped over a stack of books by Sarah J. Maas, which serve as a vibrant, blurred background. Text is centered in the middle of the image, identifying the collaboration and the collection.
Active · 78 days
ALEX AND ANI
A close-up, cinematic shot of a silver bracelet with intricate, vine-like metalwork. The bracelet is engraved with text on its inner band. Centered over the product is the brand name and a book series collaboration title in elegant white typography. Below the text, a small call to action invites the viewer to shop the collection.
Active · 43 daysVideo
ALEX AND ANI
A studio-shot image of a silver bangle bracelet against a plain white background. The bracelet features three small charms at the top and a larger, circular red charm at the bottom. The red charm has white text printed on it that reads 'DECK the PAWS' surrounded by small paw print and star icons.
Active · 34 days
ALEX AND ANI
A close-up shot of a person's arm wearing a stack of various gold and silver bracelets. To the right, a white vertical panel with a blue and white geometric pattern border contains the text 'Delicious by Design' and the brand logo at the bottom.
Active · 28 days
ALEX AND ANI
A studio-shot product image of a silver and gold charm bracelet featuring icons from the A Court of Thorns and Roses series. The bracelet is placed on a piece of torn black paper against a dark blue starry background. Text on the image identifies the collaboration and highlights the word 'Nesta' in the center with a small arrow pointing to a sword charm labeled 'STRENGTH'.
Active · 28 daysVideo
ALEX AND ANI
A close-up shot shows a person's hands holding a miniature book titled A Court of Thorns and Roses next to an open, ornate silver locket necklace. The locket is designed to hold tiny books inside. A yellow circular badge in the top right corner displays the starting price of the item.
Active · 28 daysVideo
ALEX AND ANI
A close-up shot shows a person's arm wearing a stack of various gold and silver bracelets. To the right, a pink and white graphic overlay features a framed image of a single gold beaded bracelet. The text 'All Your Favorites' is printed in the bottom right corner of the graphic.
Active · 28 days
ALEX AND ANI
A high-quality studio shot of three silver rings stacked vertically on a dark, reflective marble surface. Wisps of smoke curl around the rings, creating a mystical atmosphere. Text is overlaid on the image, identifying the collection and inviting the viewer to wear the story they love.
Active · 28 days
ALEX AND ANI
A close-up product shot of a gold-toned charm bracelet and a matching necklace featuring charms inspired by the show Gilmore Girls. The charms include coffee cups and a coffee pot with the text 'Luke's' and 'I NEED COFFEE IN AN IV'. The background is a blurred, warm-toned outdoor scene with bokeh lights, suggesting an autumn setting.
Active · 27 daysVideo
ALEX AND ANI
A studio-shot image of a silver bracelet and two matching star-shaped earrings against a deep blue, starry background. The text 'A COURT OF THORNS AND ROSES X ALEX+ANI' is printed in white on the left. A light blue circle in the top right corner displays the price 'FROM $38 USD'.
Active · 22 days
ALEX AND ANI
A studio-shot image featuring a gold cuff bracelet and a gold pendant necklace placed on a dark blue, star-filled background. A turquoise book is partially visible in the lower right corner. Text overlays include the brand collaboration name at the top and a yellow circular badge indicating a starting price.
Active · 22 days
ALEX AND ANI
A studio-shot image of a silver bracelet designed to look like a string of colorful holiday lights. The bracelet is set against a vibrant pink background with soft, out-of-focus fairy lights in the upper portion. Text overlays include the brand name, a headline, and two circular badges indicating limited supply and high demand.
Active · 20 days
ALEX AND ANI
A studio shot features three metal bangles arranged in a row against a green background, decorated with white tinsel. The bangles are designed to look like Crayola crayons, with two metallic ones on the sides and a purple one in the center. A yellow circle in the top right corner reads 'NEW COLORS', and the bottom of the image displays the brand names and the text 'Give The Gift Of Color'.
Active · 13 days
ALEX AND ANI
A studio-shot image of a gold-toned bangle bracelet featuring a candy cane striped enamel design and a small Santa sleigh charm. The background is a blurred blue surface with soft, glowing bokeh lights. The text 'Sleighing All The Way!' is printed in the center, and the phrase 'Sleighing all the way!' is engraved on the inner band of the bracelet.
Active · 13 daysVideo
ALEX AND ANI
A clean, centered studio shot of a gold cross pendant necklace against a plain white background. The necklace features a simple, thin cross charm hanging from a delicate box chain. The lighting is bright and even, highlighting the metallic texture of the jewelry.
Active · 11 days
ALEX AND ANI
A high-quality studio shot of a silver necklace featuring a circular, intricate openwork pendant. The necklace is laid out on a clean, light-colored surface with soft shadows, highlighting the metallic texture and design of the jewelry.
Active · 11 days
ALEX AND ANI

How ALEX AND ANI makes its ads

What its ads are built from, by type, counted over the ads we have read.

What ALEX AND ANI's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How ALEX AND ANI advertises on Facebook and Instagram

The library holds 36 ads from ALEX AND ANI in Jewelry / Watches, and 367 running on its Meta pages now. Its most common visual formats are Product Image (28 ads), Text Overlay (26) and Lifestyle Image (8). Its ads most often open on Aspirational (4 ads), Relatability (4) and Bold claim (2) hooks. Its ads stay up a median 12 days, 0.7× the Jewelry / Watches median of 17 days.

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