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Refreshed Nov 12, 2026

Cartier ads

The hooks, angles and offers behind Cartier’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Cartier’s Meta page
901
Median runHow long its ads stay up
12 days
Against Jewelry / WatchesNiche median 17 days
0.7×

The messages Cartier keeps paying for

Same idea, new creatives

  • “Cartier”

    9 ads
    Cartier ad: “Cartier”Cartier ad: “Cartier”Cartier ad: “Cartier”

    Running since Aug 2026.

How Cartier builds them

37 ads

What Cartier's ads are made of, row by row.

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Longest running

All 37

The Cartier ads that ran longest.

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37 ads

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A high-quality studio photograph of a Cartier Trinity ring, featuring three interlocking bands in white, yellow, and rose gold. The ring is positioned centrally against a plain white background, highlighting the smooth, polished texture of the precious metals. The brand name is subtly engraved on the surface of the ring.
Active · 116 days
Cartier
A studio portrait of a woman with wet-look hair, wearing a brown one-shoulder top. She is resting her chin on her hand, showcasing several gold rings and bracelets on her wrist and fingers. The background is a plain, light beige color, and the brand name is printed in a black serif font at the bottom center.
Active · 107 days
Cartier
A sleek, minimalist video opens with a narrow slit in a pale wall, revealing a glimpse of a staircase. A leopard emerges from the slit, walking towards the camera with intense eyes. The leopard then walks across a pale floor, with the word "Cartier" appearing in elegant script over its body. The video ends with the leopard sitting and looking to the side, with the "Cartier" logo above it.
Active · 103 days
Cartier
The video opens with a narrow vertical slit of light between two plain, cream-colored walls, creating a sense of mystery. A leopard emerges from this opening, its spotted coat and intense gaze immediately capturing attention. It walks forward, then pauses, looking directly at the camera. The Cartier logo appears, superimposed over the leopard as it continues to move. The leopard then sits, looking to the side, with the Cartier logo above it. The overall aesthetic is minimalist and elegant, focusing on the striking imagery of the leopard and the brand.
Active · 96 daysVideo
Cartier
A low-angle, full-frame shot of a high-end, cream-colored building on a street corner. The building features red awnings over the windows and the brand name in gold lettering on the corner and above the entrance. The entrance is a glass-fronted store with gold framing, and there are bare tree branches visible at the top of the frame.
Active · 59 days
Cartier
A six-card carousel showcasing the interior and exterior of a luxury boutique. The first card shows the exterior of the building on a city street. The subsequent cards display various rooms inside the store, including display cases, seating areas, and product shelves. The imagery is clean, high-end, and architectural.
Active · 59 days
Cartier
A close-up shot focuses on a person's hand holding a small, iconic red jewelry box. The person is wearing several diamond rings on their fingers, with dark green nail polish. The background is a plain, solid white color. The brand name is printed in a classic serif font at the bottom of the image.
Active · 43 days
Cartier
The video opens with a close-up of a luxurious Cartier watch, featuring a white dial with Roman numerals and gold accents. This is followed by quick cuts showing details of a classic car, including its headlight and chrome trim. The ad then transitions to a shot of a leopard running, with the Cartier logo superimposed over it. The overall impression is one of elegance, power, and timeless style.
Active · 32 days
Cartier
A high-resolution, close-up studio shot of a luxury Cartier watch with a deep blue dial and a matching blue rubber strap. The watch is positioned diagonally across a metallic, multi-layered background featuring silver and gold-toned bars. The brand name and the word 'AUTOMATIC' are clearly visible on the watch face.
Active · 32 days
Cartier
The video opens with a close-up of a metallic mesh texture, transitioning to abstract golden shapes that morph into a close-up of a watch's side with a blue jewel. It then reveals the full watch, a luxurious gold timepiece with a white face and Roman numerals. Finally, the watch is shown next to the brand name 'Cartier' on a clean white background.
Active · 28 daysVideo
Cartier
The video opens with extreme close-ups of a luxury watch, focusing on its intricate details like screws and gold accents. It then pans out to reveal the full watch face with Roman numerals and the Cartier branding. The final scene shows the watch with the brand name elegantly displayed next to it on a white background. The overall aesthetic is polished and sophisticated, highlighting the craftsmanship of the timepiece.
Active · 28 daysVideo
Cartier
The video opens with a close-up of a diamond-encrusted ring shaped like a panther's head with emerald eyes. The ring slowly rotates, showcasing its intricate details and sparkling diamonds. The camera then pans out to reveal the Cartier logo next to the ring. The overall aesthetic is luxurious and elegant, focusing on the craftsmanship and beauty of the jewelry.
Active · 28 daysVideo
Cartier
The video opens with extreme close-ups of a luxury watch, focusing on its intricate details like the screws and the gold bezel. It then pans out to reveal the full watch face with Roman numerals and the Cartier logo. The final scene shows the watch alongside the brand name 'Cartier' on a clean white background, emphasizing its elegance and craftsmanship.
Active · 25 daysVideo
Cartier
A high-quality studio photograph of a perfume bottle centered against a soft, blurred background of white flowers and a translucent crystal-like element. The bottle is made of clear glass with a sculpted panther face visible inside, topped with a gold cap featuring the brand name. The text 'LA PANTHÈRE' is printed in gold at the base of the bottle.
Active · 21 days
Cartier
The creative is a vertical image divided into three sections. The top section features a close-up portrait of a man with curly hair wearing dark-tinted sunglasses. The middle section is a white band containing the brand name in a classic serif font. The bottom section shows the intense, close-up face of a leopard against a black background.
Active · 18 days
Cartier
A split-composition image featuring a model wearing dark-tinted sunglasses at the top, and a close-up of a leopard's face at the bottom. The brand name is centered in a white horizontal band between the two images. The overall aesthetic is high-end, editorial, and minimalist.
Active · 18 days
Cartier
The video opens with a close-up of a man wearing glasses, with the Cartier logo subtly placed on the glasses. The scene transitions to a darker, more dramatic shot of the man, then back to a clearer view of his face and the glasses. It then shows a close-up of a leopard's eye with the Cartier logo superimposed. The overall aesthetic is sophisticated and focuses on the brand's luxury appeal.
Active · 18 days
Cartier
A close-up studio portrait of a woman with long blonde hair and freckles wearing dark-tinted sunglasses with gold panther details on the temples. She is dressed in a white shirt and is looking directly at the camera with a neutral expression. The brand name is printed in a black script font at the bottom of the image against a white background.
Active · 18 days
Cartier
A carousel of five high-end studio shots featuring various pieces of panther-themed jewelry. Each card displays a different item, such as a diamond-encrusted bracelet, a gold panther ring, or a matching set, set against stylized backgrounds of metallic leaves or geometric mosaic patterns. There is no text on any of the cards.
Active · 12 days
Cartier
The video opens with a close-up of a diamond-encrusted watch with a leopard motif. It then transitions to various scenes featuring the Cartier logo, people in elegant attire, dancers, and a silhouette of a panther. The ad showcases luxury jewelry and the brand's association with high-end events and fashion.
Active · 5 daysVideo
Cartier

How Cartier makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Cartier's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Cartier advertises on Facebook and Instagram

The library holds 37 ads from Cartier in Jewelry / Watches, and 901 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (13 ads), Product Image (9) and Text Overlay (8). Its ads most often open on Curiosity (12 ads), Storytelling (6) and Direct address (3) hooks. Its ads stay up a median 12 days, 0.7× the Jewelry / Watches median of 17 days.

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