AdSwipeFile

Apple ads

The hooks, angles and offers behind Apple’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Electronics / Tech 20
Top formats
Updated
Oct 31, 2026
Longest run
93 days
Visual formats
Hook tactics
Niche
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The creative displays two iPhones side-by-side against a white background. The iPhone on the left is shown from the back, featuring an orange casing and a triple-lens camera system. The iPhone on the right is shown from the front, with its screen displaying an abstract, glowing orange and dark blue design. There is no text on the creative itself.
Ran 93 days
Apple
The creative displays two iPhones side-by-side against a white background. The iPhone on the left is shown from the back, featuring an orange casing and a triple-lens camera system. The iPhone on the right is shown from the front, with its screen displaying an abstract, glowing orange and black design. There is no on-screen text.
Ran 92 days
Apple
A 3D illustration of a blue, translucent cloud made of several rounded shapes. The cloud is centered on a plain, light gray background. The text overlay explains that memories can be synchronized across all devices and offers up to 2TB of storage for photos, videos, and more with iCloud+.
Ran 68 days
Apple
A 3D illustration of a blue cloud with soft, rounded edges and a glossy finish. The cloud is composed of several interconnected spheres, giving it a volumetric appearance. The background is a plain, light gray color. The text overlay explains that users can get more storage for their memories and share up to 2TB of storage with up to 5 family members in one iCloud+ plan.
Ran 68 days
Apple
A dark blue iPhone is shown from the back, with its triple camera array and Apple logo visible. To the right, the front of another iPhone is displayed, showing a dark screen with glowing blue and orange abstract lines. The text overlay announces the "iPhone 17, iPhone Air, and iPhone 17 Pro from Apple."
Ran 67 days
Apple
A close-up, angled shot of the rear camera module of an orange-colored smartphone against a black background. The camera module features three circular lenses arranged in a triangular pattern, with a smaller circular flash and a tiny dot sensor positioned to the right. The text "Kute na gorąco aluminium. Wyjątkowe możliwości." is overlaid on the image.
Ran 54 days
Apple
A deep red iPhone is shown from the back and the side, with the Apple logo visible on the back. The screen of the phone is also visible, displaying a textured, abstract pattern in shades of red and pink. The image is clean and product-focused, with no text overlay or additional elements.
Ran 31 days
Apple
A close-up, low-angle shot of the back of an orange iPhone against a black background. The camera module, featuring three lenses and a flash, is prominently displayed. The Apple logo is subtly embossed on the lower half of the phone's back. The text "Boîtier en aluminium forgé à chaud. Performances d’exception." is overlaid on the image, highlighting the phone's construction and performance.
Ran 30 days
Apple
The creative features the text "iPhone 17 PRO" in large, bold, orange lettering against a black background. The Apple logo is placed above the "iPhone 17" text. Below the main text, a small green and white energy efficiency rating badge is visible. The overall design is minimalist and focuses on the product name, suggesting a new, high-performance model.
Ran 30 days
Apple
The creative displays the text "iPhone 17 PRO" in a large, bold, orange font against a black background. The Apple logo is positioned above and to the left of "iPhone 17". Below the main text, in the bottom right corner, is a small green and white energy efficiency rating label with the letters "A" and "G" inside it. The overall design is minimalist and focuses on the product name and branding.
Ran 30 days
Apple
A close-up shot shows a person's wrist wearing a pink Apple Watch. The watch face displays a sleep tracking app with a score of 97 and the text "Bardzo wysoki" (Very high) and dates. The watch face also shows the time 07:03 and "Wynik snu" (Sleep result). The ad copy, "Poznaj lepiej swoje zdrowie z pomocą iPhone’a i Apple Watch," is overlaid on the image.
Ran 30 days
Apple
The creative displays the text "iPhone 17 PRO" in a large, bold, orange font against a black background. Above "PRO", the Apple logo and "iPhone 17" are shown in a smaller, orange font. In the bottom right corner, there is a green and white energy efficiency rating label with "A" and "G" visible. The text "Heißgeschmiedetes Aluminium. Außergewöhnliche Performance." is presented as the hook, highlighting material and performance.
Ran 30 days
Apple
The creative is a close-up, dark, and moody shot of the rear camera array of a smartphone. The phone's body appears to be made of a dark, possibly metallic material, with a textured, dusty background. The camera lenses are prominent, with a subtle reflection visible within them. Text overlays on the image read "Heat-forged aluminium. Exceptional performance." The overall aesthetic is sleek and emphasizes the premium build quality of the device.
Ran 30 days
Apple
The Apple logo and a lock icon are displayed in the top left corner against a black background. Large white Japanese text is centered on the screen. The text reads: "With Safari, you can eliminate things that get in the way of browsing." The Safari logo, a compass icon, is placed to the left of the word "Safari" which is in blue text. The rest of the text is in white.
Ran 27 days
Apple
The creative displays the text "iPhone 17 PRO" in large, bold, orange lettering against a black background. The Apple logo is positioned above the word "iPhone". Below the main text, there is a small green and white energy efficiency rating badge. The text "Zoom 8x su iPhone 17 Pro" is presented as the hook, highlighting a specific feature of the product.
Ran 27 days
Apple
The ad displays multiple colorful MacBook Neo laptops fanned out against a plain background. The headline reads "The all-new MacBook Neo." Below this, the offer is presented: "From ₹11150/mo. for 6 mo. with No Cost EMI and instant cashback with eligible bank cards." The bottom of the ad includes fine print detailing the offer terms and a link to Apple's financing page.
Ran 26 days
Apple
A close-up shot of the back of a dark red iPhone is shown against a white background. The Apple logo is visible in the center of the phone. Above the phone, the text "Gifts to welcome the season." is displayed in black, bold font, with the Apple logo centered above the text. The image focuses on the camera array of the phone, highlighting its design and features.
Ran 22 days
Apple
The creative displays the back of a dark red iPhone 18 Pro, showcasing its camera lenses and the Apple logo. Overlayed text announces an offer to get the iPhone 18 Pro starting at ₹13158 per month for up to 12 months, including instant cashback and No Cost EMI. The text also specifies that this offer is exclusively available at the Apple Store and includes a disclaimer about terms and conditions.
Ran 22 days
Apple
The creative displays two iPhones side-by-side, one in dark gray and the other in a pale pink. The text "A whole lot for a lot less." is prominently displayed on the left side of the image. Below the phones, the text "The new iPhone 17e" is shown. At the very top, there is a small line of text stating "Price compared to iPhone 17 at apple.com/uk."
Ran 21 days
Apple
A close-up, x-ray-like view of an iPhone is shown against a dark background. The outline of the phone's components and screen is visible in a glowing white effect. Text overlaying the image reads "iPhone 18 Pro | The most powerful iPhone ever" and a product code "A0060N092226A".
Ran 19 days
Apple

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