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ASOS ads

The hooks, angles and offers behind ASOS’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
317 days
Visual formats
Hook tactics
Niche
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A black box and a round, black compact of MAC Mineralize blush are displayed against a white background. The blush compact is open, revealing a marbled pink and peachy-orange powder. The box has white text that reads "MAC MINERALIZE" and below that, "BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". The compact also has the MAC logo on it.
Ran 317 days
ASOS
A black box with the MAC Cosmetics logo and 'MINÉRALIZE BLUSH' text is shown next to a round, black compact of MAC blush. The blush inside the compact is a rosy-pink shade. Text overlays the image, asking "Il tuo guardaroba ha bisogno di un aggiornamento?" followed by information about brands and free shipping and returns.
Ran 316 days
ASOS
A black box and a round, black compact of MAC blush are shown against a white background. The blush compact is open, revealing a peachy-pink powder with a subtle sheen. Text on the box reads "MAC MINERALIZE BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". The hook text, "Vous venez d'arriver sur ASOS ? Chez nous, il y en a pour tous les styles et pour tous les goûts. Plus de 850 marques vous attendent là, tout de suite, maintenant ✨", is overlaid on the image.
Ran 316 days
ASOS
A product shot of Isle of Paradise Self Tanning Drops in Dark. The bottle is purple with a white dropper lid. Text on the bottle reads "ISLE OF PARADISE" in large black letters, with smaller text below that says "VEGAN FRIENDLY, CRUELTY FREE & ORGANIC". Below that, in a pink circle, it says "DARK SELF TANNING DROPS". The bottom of the bottle has "30ml e 1.01 Fl.Oz" written on it. The background is plain white. The hook text "¿Todas tus marcas favoritas en un solo lugar?" is overlaid on the image.
Ran 316 days
ASOS
A black box with the MAC Cosmetics logo and "MINERALIZE" text is placed to the left of an open MAC blush compact. The compact is black with a clear lid, revealing a shimmery, rosy-brown blush inside. The text on the box reads "BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". The background is plain white. The hook asks, "All your favorite brands in one place?"
Ran 316 days
ASOS
A MAC Mineralize blush compact and its black packaging are displayed against a white background. The blush compact is open, revealing a peachy-pink powder. The packaging has the MAC logo and product details printed on it. There is no text overlay on the image itself.
Ran 259 days
ASOS
A MAC Mineralize blush compact and its black packaging are displayed against a white background. The blush compact is open, revealing the peachy-pink powder. Text on the packaging reads "MAC MINERALIZE BLUSH" and "NET WT./POIDS NET 4g/0.14 OZ". The ad copy states, "These looks are waiting to be worn – shop them with free delivery and returns."
Ran 231 days
ASOS
A MAC blush compact and its black packaging sit side-by-side against a white background. The blush compact is open, revealing a peachy-pink powder. The packaging has the MAC logo and text that reads "BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". The text overlay on the image reads "All your fave brands in one place? Say it louder for the people in the back! 🗣 🙌".
Ran 179 days
ASOS
A black box with gold lettering that says "HYPER REAL GLOW" and the MAC logo in the center. The text is large and bold, with a slightly distressed texture. The background is plain white, creating a clean and minimalist look. The overall impression is one of luxury and high-quality makeup.
Ran 179 days
ASOS
The image displays four different skincare masks from the brand "Barber Pro" against a clean white background. Three of the masks are partially visible in the upper left and right corners, while one mask is fully visible in the lower right. The masks feature black and white illustrations of stylized male faces. The text on the masks is primarily in white and black, with some English and French descriptions of the product's benefits and ingredients. The overall presentation is clean and product-focused.
Ran 179 days
ASOS
A product shot of Isle of Paradise Self-Tanning Mousse in Medium. The bottle is light blue-green with white text. The text on the bottle reads "ISLE OF PARADISE" and "SELF-TANNING MOUSSE MEDIUM". The ad copy is overlaid on the image and reads "¿Es tu primera vez en ASOS? ¡Para ti también tenemos algo! Descubre más de 850 marcas y mucho más hoy mismo ✨".
Ran 179 days
ASOS
A MAC Mineralize Blush compact and its black packaging are displayed against a white background. The blush compact is open, revealing a shimmery, rosy-toned powder. The packaging has the MAC logo and text that reads "MINERALIZE BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". There is no text overlay on the image itself.
Ran 179 days
ASOS
The creative displays a black box for MAC Extra Dimension Skinfinish, with the product itself visible through a circular cutout. The product is a pressed powder with a shimmery, golden-beige hue and the MAC logo embossed on its surface. Text on the box reads "EXTRA DIMENSION SKINFINISH POUDRE LUMIÈRE" and "POIDS NET WT. 0.31 OZ./9g e". The background is plain white.
Ran 179 days
ASOS
A black box of MAC Mineralize Blush is shown next to the open blush compact. The blush inside is a rosy-pink shade. Text on the box reads "MAC MINERALIZE BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". The ad copy is "Tutti i tuoi brand preferiti in un unico posto? Ripetilo ad alta voce per chi sta là in fondo! 🗣 🙌" which translates to "All your favorite brands in one place? Say it out loud for those in the back! 🗣 🙌".
Ran 179 days
ASOS
A product shot of a pink jar of Coco & Eve hair masque with a teal lid sits next to its white box packaging, which features teal palm leaves. A pink hairbrush is placed to the right of the jar. The jar has text that reads "COCO & EVE LIKE A VIRGIN SUPER NOURISHING COCONUT & FIG HAIR MASQUE". The box has text that reads "COCO & SUPER NOURISH & FIG Net Wt. 212m".
Ran 179 days
ASOS
A top-down view of several Barber Pro face masks arranged on a white surface. The masks are packaged in black and white, featuring illustrations of men's faces. One mask is partially open, revealing its contents. The masks include 'Men's Sheet Mask', 'Foaming Cleansing Mask', and 'Under Eye Mask'. There is no text overlay on the image itself.
Ran 163 days
ASOS
A Rimmel London Professional Eyebrow Pencil in black is shown against a light blue background. The pencil is sharpened and standing upright, with its cap, which has a small brush attached, lying next to it. The text "RIMMEL LONDON PROFESSIONAL EYEBROW PENCIL" is visible on the pencil's barrel. The creative is a clean product shot with no discernible hook text.
Ran 162 days
ASOS
A MAC Mineralize blush in a pink shade is shown next to its black packaging. The blush compact is open, revealing the product inside, and the MAC logo is visible on both the compact and the box. The text on the packaging reads "BLUSH FARD À JOUES MINERALIZE NET WT./POIDS NET 4g/0.14 OZ". The ad copy, "Looks von Kopf bis Fuß, die stylisch AF sind? Haben wir alle da. Jetzt shoppen —>", translates to "Looks from head to toe that are stylish AF? We have them all. Shop now ->", directly addressing the viewer and prompting them to shop.
Ran 158 days
ASOS
A MAC Mineralize blush in a pink shade is shown next to its black packaging. The blush compact is open, revealing the product inside. The packaging has the MAC logo and text indicating it is a blush. The text overlay on the image asks, "Deine Garderobe braucht ein Update?" which translates to "Does your wardrobe need an update?"
Ran 158 days
ASOS
A MAC Mineralize blush compact and its black packaging are displayed against a white background. The blush compact is open, revealing a peachy-pink powder. The packaging has the MAC logo and product details printed on it. There is no text overlay on the image itself.
Ran 140 days
ASOS

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