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Barilla ads

The hooks, angles and offers behind Barilla’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Food / Beverage 20
Top formats
Updated
Oct 31, 2026
Longest run
67 days
Visual formats
Hook tactics
Niche
Format
Hook2 selected
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16 ads

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A close-up shot of a small, black and white chihuahua dog being held by a person. The dog has large, expressive eyes and is looking directly at the camera. Golden text is overlaid on the image, reading "SE TUNNE, KUN OIVALLAT" which translates to "Feel it when you realize". The background is softly blurred, focusing attention on the dog and the text.
Ran 67 days
Barilla
An older man with a mustache, wearing a blue button-down shirt and jeans, is seated and speaking directly to the camera. White text overlays the bottom half of the screen, reading "Luigi Montanini "Pasticcino"" and below that, "Na stazi, znaš kako to ide, borili su se." The background appears to be a restaurant or dining area with tables covered in white tablecloths.
Ran 61 days
Barilla
A young man in a racing suit sits on a tire in a garage, holding a piece of food. The Barilla logo is prominently displayed on the right side of the image, along with the text "Po istinitoj priči." The scene suggests a moment of rest or preparation before or after a race, with the pasta brand integrated into the narrative. The overall impression is one of connection and shared experience, even in a competitive environment.
Ran 61 days
Barilla
A person's hands are shown cutting open a red bag of Barilla Al Bronzo Mezzi Rigatoni pasta with scissors. The bag is on a wooden cutting board next to a metal baking dish. Text overlays the image, stating that this is a paid collaboration with Barilla and describing a simple pasta dish where the sauce adheres well to the pasta's surface. The text also mentions the bronzed surface of Al Bronzo pasta is smooth yet slightly rough, perfect for capturing flavor.
Ran 36 days
Barilla
A vintage-style scene depicts a bustling outdoor race track with spectators lining the barriers and pit lane. A race car is blurred in motion on the track, suggesting speed and excitement. The overall aesthetic evokes a sense of nostalgia for a past era of motorsport, with people dressed in retro fashion.
Ran 35 days
Barilla
A top-down shot of two plates of spaghetti with salmon and burrata. The main plate in the foreground is a close-up of the pasta, which is topped with dollops of creamy burrata, chopped salmon, pine nuts, and fresh dill. The sauce appears to be a creamy, light-colored sauce. A second white plate with pasta is visible in the background. The text overlay is the hook, which is a personal endorsement of the dish and its texture.
Ran 35 days
Barilla
A young boy is looking off to the side while sitting at a table outdoors. In front of him is a bowl of pasta with pesto and a small jar of Barilla pesto. The text "PESTO" is overlaid on the image in large white letters, with the Barilla logo below it. The overall scene depicts a family meal in a natural, sunny setting, emphasizing the enjoyment of the food.
Ran 32 days
Barilla
A close-up shot shows a bowl of spaghetti coated in green pesto sauce. A jar of Barilla Pesto alla Genovese is placed in front of the pasta. The text "NEODOLJIVO KREM AST" is overlaid on the image in large, bold, white and green letters. The scene is set against a wooden background with a grater visible in the top left corner.
Ran 28 days
Barilla
A close-up shot shows a fork twirling spaghetti coated in green pesto sauce. A small glass jar of Barilla Pesto alla Genovese is next to the plate, with its lid off. Fresh basil leaves are in a small blue dish in the background. The text "TAN CREMOSO QUE NO TE PODRÁS RESISTIR" is overlaid on the image in large white and neon green letters.
Ran 27 days
Barilla
A close-up shot of a woman with blonde hair pulled back in a ponytail, wearing a dark blue shirt and an apron. She has green eyes and is looking slightly off-camera with her mouth open as if speaking. Overlay text reads, "I eat this before a race" with the Barilla logo below it. The background is softly blurred with green foliage and bokeh lights, suggesting an outdoor setting.
Ran 25 days
Barilla
A man with blond hair, wearing a light-colored shirt and a dark apron, is smiling and looking to the side. Text overlay reads "Pasta bolognese" with the Barilla logo below it. The Barilla logo is also visible on the apron. The background is blurred with greenery, suggesting an outdoor or natural setting. The overall impression is a cheerful endorsement of Barilla pasta.
Ran 24 days
Barilla
A young boy with curly brown hair is eating pasta with pesto at an outdoor table. He is wearing a white polo shirt. In front of him is a bowl of green pasta and a jar of Barilla pesto. The text on the image reads: "Vsi vemo, kako modri so stari starši, a včasih se jim je preprosto nemogoče upreti…" which translates to "We all know how wise grandparents are, but sometimes it's simply impossible to resist them…" The scene is set in a sunny garden with lush green trees in the background.
Ran 22 days
Barilla
Two people are shown from the chest up, sitting at a table and eating pasta. The person on the left is wearing glasses and a blue shirt, and is in the process of twirling pasta onto their fork. The person on the right is only their arm and hand visible, also twirling pasta onto their fork. In the foreground, there are two plates of green pasta and two glasses of water on a table covered with a patterned tablecloth. The Barilla logo with the text "PESTO" is overlaid on the right side of the image.
Ran 22 days
Barilla
A man with a mustache, wearing a blue jacket, is twirling spaghetti onto a fork. The scene is set in what appears to be the 1970s, with a vintage aesthetic. On-screen text reads "This and perfectly al dente twirls." Below the text is the Barilla logo with "DAL 1877" above it. The image evokes a sense of nostalgia and focuses on the preparation and enjoyment of pasta.
Ran 22 days
Barilla
A man with a mustache, wearing a plaid shirt and blue overalls, stands in what appears to be a garage or workshop. He is holding a plate of pasta and looking slightly off-camera with a thoughtful expression. The Barilla logo is prominently displayed on his shirt. White text overlaid on the image reads, "When you see a perfect plate of pasta." The overall aesthetic evokes a sense of nostalgia, possibly referencing a past era like the 1970s as suggested by the ad copy.
Ran 22 days
Barilla
A close-up shot of a jar of Barilla Basilico sauce surrounded by fresh, ripe tomatoes and basil leaves. The jar's label is clearly visible, featuring the Barilla logo and "BASILICO DAL 1877". White text overlaid on the image reads "Bogata tekstura, bogat okus." which translates to "Rich texture, rich taste." The overall impression is one of freshness and quality ingredients.
Ran 22 days
Barilla
A close-up shot of spaghetti with red sauce being twirled onto a fork. White text overlaid on the image reads "When it's perfectly al dente every time." Below the text, the red and white Barilla logo is visible. The image focuses on the texture and appearance of the pasta.
Ran 22 days
Barilla
A top-down view of a wooden table where children's hands are reaching for a bowl of pasta. On-screen text reads, "Our whole family loves the taste of @barillaus Protein+" followed by a button that says "GET YOURS HERE!". The ad also includes the handle "@barillaus #ad" in the top right corner.
Ran 20 days
Barilla
Two people, a man and a woman, are standing in a factory setting, wearing yellow disposable gowns and hairnets. They are both smiling and looking at the camera with their arms outstretched. The man is wearing denim shorts and grey socks with sneakers, while the woman is wearing a bright red pleated skirt and dark shoes. In the background, other people in similar gowns are visible, along with industrial machinery and equipment. The text overlay reads: "I betalt samarbete med @barilla åkte jag och @gottigheter ner till Parma i Italien för att hur deras ikoniska pesto tillverkas #pestobarilla #SåKrämigAttDuInteKanMotstå".
Ran 20 days
Barilla
A man with blond hair, wearing a tan collared shirt over a white t-shirt and a dark blue apron, is smiling broadly. White text overlaid on the image reads, "Best night of my life". The Barilla logo is visible on the apron and as a smaller graphic above the text. The background is blurred green foliage. The image appears to be a still from a video or a staged photograph.
Ran 18 days
Barilla

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