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Boden ads

The hooks, angles and offers behind Boden’s Facebook and Instagram ads, filed by format and niche.

Ads
23
Newest ad
October 2026
Main niche
Fashion 23
Top formats
Updated
Oct 31, 2026
Longest run
395 days
Visual formats
Hook tactics
Niche
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Three pairs of socks are displayed against a plain light grey background. Each pair features a leopard print pattern with a contrasting solid color toe, heel, and cuff. The socks are arranged in a fanned-out formation, overlapping each other. The colors of the cuffs and toes are navy blue, deep pink, and forest green. The brand name 'BODEN' is subtly printed in purple on the side of the socks.
Ran 395 days
Boden
A woman with long, wavy red hair is shown from the chest up, leaning slightly to her right with her left hand on her hip. She is wearing a vibrant green dress with intricate white embroidery on the neckline, sleeves, and bodice. The dress has a V-neck and bell sleeves. The background is a plain white wall. The text overlay reads: "Grâce à nos robes, faites-vous remarquer pour toutes les bonnes raisons lors des mariages, anniversaires importants et autres grands événements."
Ran 369 days
Boden
A woman with curly dark hair and a bright smile stands against a white background. She is wearing a colorful, floral-print maxi dress with a V-neck and a beaded belt. The dress has a tiered skirt and is sleeveless. She has her left hand in her pocket and her right arm is bent at the elbow. The text overlay reads: "Bei Boden wissen unsere Designer, ein oder zwei Dinge über mühelosen Stil. Wo auch immer Sie hingehen, unsere Kleider werden abliefern."
Ran 212 days
Boden
A studio shot of a single blue canvas sneaker with a white toe cap and white sole. The shoe is shown from the side, facing left, with no laces. The background is a plain, light grey. The text "Craquez maintenant, portez longtemps : découvrez des modèles bien conçus, inspirés du patrimoine britannique avec une touche d’espièglerie." is overlaid on the image.
Ran 53 days
Boden
A single, pale yellow canvas sneaker is shown from the side against a plain white background. The sneaker is laceless and has a white rubber toe cap and sole. The text "Love now, wear forever: Discover properly-made, heritage British styles with a playful twist." is overlaid on the image in a dark, serif font. The overall aesthetic is clean and minimalist, highlighting the product itself.
Ran 43 days
Boden
A pair of black, children's trousers with an elasticated waistband and a blue drawstring is shown against a plain white background. The trousers have pockets on the front and appear to be made of a durable fabric. The image is a clean product shot, highlighting the design and material of the garment without any additional text or context.
Ran 43 days
Boden
A close-up shot of a person wearing a colorful striped cardigan over red pants. The word "BODEN" is overlaid in large white sans-serif font across the chest of the cardigan. The lighting suggests it is daytime, with shadows indicating the sun is at an angle. The background is blurred, hinting at an outdoor setting with water.
Ran 42 days
Boden
A woman in a vibrant yellow dress with a large floral print in red and pink stands on a sandy beach with large rocks behind her. Text overlays read "summer looks" on the left and "from am to pm" on the right. She is holding a woven straw bag in her left hand and her right arm is raised slightly. The overall impression is a stylish summer outfit suitable for various times of day.
Ran 36 days
Boden
Two young girls are shown from the waist down, standing side-by-side. The girl on the left wears a white embroidered dress with yellow and pink flowers, holding a bouquet of white ranunculus flowers. The girl on the right wears a light blue embroidered dress with a ruffled neckline and hem. The text "MINI BODEN" is overlaid on the left side of the image, and "Flower Girls" is overlaid on the right side of the image.
Ran 31 days
Boden
A woman with dark skin and hair, wearing a yellow sleeveless top and bright red wide-leg pants, is sitting on a stool against a pink background. She is smiling and looking at the camera. The word "BODEN" is written in large yellow letters across the image. She is wearing brown sandals. The overall impression is vibrant and cheerful, with a focus on colorful clothing.
Ran 30 days
Boden
The image shows the back of a toddler walking on a sandy beach. The toddler is wearing a pink and white striped swimsuit with yellow trim and white ruffled details around the neckline. The sand is textured with ripples and small dark specks. The text overlay reads: "Fröhliche, farbenfrohe Bademode, perfekt für den Strand – nun müssen Sie nur noch die schönen Erinnerungen sammeln." The copy also includes a tag: "@Fakander".
Ran 29 days
Boden
A woman walks down a white staircase outdoors, wearing a long, dark brown, button-down dress. The brand name "BODEN" is overlaid in large white sans-serif font across the middle of the image. The text explains that the Greece collection has arrived, featuring flowing jersey, linen, and crochet fabrics, described as the material legends are made of.
Ran 29 days
Boden
The creative features a person wearing a colorful, patchwork-style sweater made of merino wool and brown corduroy pants. The brand name "BODEN" is overlaid in large white sans-serif font across the sweater. The background is a solid, bright blue. The text highlights the softness of merino wool and corduroy, suggesting they are enduringly comfortable materials.
Ran 29 days
Boden
A dark green sandal with bright pink buckles and a pink sole is shown against a plain white background. The sandal is positioned in profile, facing right. The text "Jetzt lieben, für immer tragen" is overlaid in white, sans-serif font at the top of the image. Below this text, in a smaller font, is the German translation of "Discover high-quality, traditionally British styles with a playful twist."
Ran 29 days
Boden
Two women are smiling and posing outdoors in front of a body of water and mountains. The woman on the left wears a blue and white patterned cardigan, and the woman on the right wears a cream and green patterned sweater. Large white text overlaid on the image reads "BODEN". Below this, smaller white text says "Shop now. Pay it in 4." followed by the Clearpay logo and a disclaimer about credit.
Ran 29 days
Boden
A young girl, seen from behind, is wearing a pink floral dress with ruffled sleeves and a bow tied at the back. The text "MINI BODEN" is overlaid on the left side of the image in large white sans-serif font, and "KLEIDER DER TRÄUME" (Dresses of Dreams) is overlaid on the right side in a smaller white font. The overall impression is one of whimsical childhood fashion.
Ran 29 days
Boden
Two children, a boy and a girl, are playing tug-of-war with a rope. The text "MINI BODEN" is overlaid in large white letters across the center of the image. The boy wears a green t-shirt with graphics and dark pants, while the girl wears denim overalls over a striped long-sleeved shirt. The background is a plain, light gray, creating a studio-like setting. The creative appears to be explaining or introducing the "MINI BODEN" brand, possibly in relation to children's clothing or an activity book.
Ran 29 days
Boden
A woman stands against a white backdrop wearing a plaid shirt, a pink cable-knit v-neck sweater vest, and matching plaid wide-leg pants. The text overlay reads: 'Jetzt lieben, für immer tragen: Entdecken Sie hochwertig gefertigte, traditionelle britische Styles mit verspielter Note'. The overall aesthetic is preppy and classic with a playful twist.
Ran 28 days
Boden
A close-up, low-angle shot of a stone column with a rounded capital, set against a muted teal background. To the right, a fragment of another carved stone column is visible. The overall aesthetic is ancient and architectural, with a textured, weathered appearance to the stone. The text overlay reads "Brand new styles for big, bright minds." and "Dress for curiosity, adventure and unbelievable stories (with lots of tangents)."
Ran 24 days
Boden
A woman with blonde bobbed hair and bright orange lipstick is shown from the chest up, wearing a brown floral print dress. She is touching her hair with both hands and looking towards the camera with a slight smile. Text overlaying the image reads "Ein Meer von Sommerblumen und neu bei uns eingetroffene Styles mit @and.bloom", which translates to "A sea of summer flowers and newly arrived styles with @and.bloom". The overall impression is a cheerful and summery fashion advertisement.
Ran 22 days
Boden

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