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Bonobos ads

The hooks, angles and offers behind Bonobos’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
45 days
Visual formats
Hook tactics
Niche
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A man in a dark bomber jacket and tan pants is in a store, looking down at a green shirt he is holding. White text on the left side of the image reads "FIND YOUR FIT" and below that, "Our famously perfect-fitting pants, ready to try on in store." The Bonobos logo is visible in white text at the bottom left corner of the image.
Ran 45 days
Bonobos
A man in a dark bomber jacket and tan pants stands in a Bonobos store, looking at a pair of green pants he is holding. White text on the image reads "OUR FAMOUS PANTS, READY TO TRY ON" and "BOOK AN APPOINTMENT" in a circle. The Bonobos logo is visible at the bottom of the image.
Ran 44 days
Bonobos
A man stands in a studio setting, wearing a light grey blazer over a white shirt and olive green pants. Large white text on the left side of the image reads "FIND YOUR PERFECT BLAZER IN-STORE". Below this, a thin white line is drawn, with the text "FIT HAPPENS HERE" to its right. The Bonobos logo is visible in white at the bottom right corner of the image.
Ran 44 days
Bonobos
A man in a navy suit stands in front of a mirror, looking at his reflection. Large white text overlays the image, reading "BOOK AN APPOINTMENT" and "FIND YOUR PERFECT BLAZER IN-STORE". The Bonobos logo is visible at the bottom of the image. The creative focuses on the visual appeal of the suit and the idea of finding the perfect fit.
Ran 43 days
Bonobos
A man stands in front of a mirror, wearing a white t-shirt and olive green pants. The text "FIND YOUR PERFECT PANTS IN-STORE" is overlaid on the left side of the image, with an arrow pointing from the text to the man's pants and the words "FIT HAPPENS HERE" below it. The Bonobos logo is visible at the bottom of the image.
Ran 43 days
Bonobos
A flat lay of several pairs of Bonobos pants in different fall colors: blue, tan, olive green, and charcoal gray. The pants are neatly folded with cuffs rolled up. Overlay text reads "BONOBOS" at the top, "NEW FALL PANTS" below the brand name, and the main headline "MONDAY TO FRIDAY, COVERED" prominently displayed across the pants. A circular graphic in the upper right corner advertises "20% OFF YOUR FIRST ORDER" with "TERMS APPLY." below it.
Ran 39 days
Bonobos
A flat lay of men's dress pants and loafers is shown against a textured brown background. A red circular graphic in the upper left corner announces "20% OFF YOUR FIRST ORDER." White text overlaying the image reads "THE WEAR TO WORK COLLECTION" and "NEW ARRIVALS THAT CRUSH COMMUTES." The Bonobos logo is visible at the bottom center.
Ran 39 days
Bonobos
A man wearing glasses, a black jacket, and grey pants walks down a tiled walkway with arched openings on the left. Lush green foliage is visible through the arches. Text overlaying the image reads, "As styled by Ben Esqueda. Whether you go with the classic Original Chino or the ultra-refined Primo, you get Bonobos' legendary signature fit and all-day comfort. Find your favorite pair today." The man is looking off to the side with one hand in his pocket and the other near his chest.
Ran 32 days
Bonobos
A man is shown from the waist down, wearing light-colored Bonobos chinos and a dark green sweater. The brand name "BONOBOS" is displayed prominently in large white text across the image. Below it, in smaller white text, is the call to action "SHOP NEW FALL CHINOS." The background is a plain, warm beige color.
Ran 32 days
Bonobos
A row of five men's dress shirts hangs on wooden hangers from a wooden rod against a textured brown background. The shirts are in various patterns and colors, including white with a small grid pattern, light blue with thin stripes, a grey plaid, dark grey with a small pattern, and light blue with a small white dot pattern. The text "THE SHIRT SHOP" appears above "THE NO FUSS, ALL BUSINESS SHIRTS" in large white sans-serif font. The Bonobos logo and "NEW YORK" are centered at the bottom of the image.
Ran 32 days
Bonobos
A man stands against a plain background, wearing a light grey button-down shirt, a grey blazer, and dark wash jeans. He is looking slightly off-camera with a neutral expression. The text overlay prominently displays the offer: "The best menswear around. Get 20% off your first order. Free shipping & returns in the U.S."
Ran 27 days
Bonobos
A stack of five men's button-down shirts is displayed on a brown leather chair. The top shirt is brown with thin vertical stripes, and the shirts below it feature different patterns and colors, including plaid and solid tones. White text overlays the image, with "THE SHIRT SHOP" at the top, followed by the bold claim "SHARP FIT. ZERO EFFORT." Below the stack, the "BONOBOS NEW YORK" logo is visible on the bottom shirt.
Ran 27 days
Bonobos
A flat lay of Bonobos corduroy clothing items, including jackets, shirts, and pants, is displayed against a textured brown background. Large white text overlays the image, reading "THE CORDUROY COLLECTION" and "BONOBOS NEW YORK". The copy highlights the durability, warmth, and richness of the corduroy, positioning it as essential for the fall season and mentioning free U.S. shipping and returns.
Ran 26 days
Bonobos
Two men in stylish suits are posing in a wood-paneled room with artwork on the walls. The man on the left stands with his hands in his pockets, wearing a brown pinstripe shirt and a matching suit. The man on the right is seated, wearing a green suit with a navy tie. Large white text overlays the image, reading "FALL'S MOST SOPHISTICATED SUITS". Below the men, the Bonobos logo and "NEW YORK" are displayed.
Ran 26 days
Bonobos
A man in a light-colored linen suit is sitting at a bar, holding a drink with an orange slice. The text "COOLER IN LINEN" is overlaid on the image in large white font. Below that, smaller text reads "GET JOE SANTAGATO'S LINEN LOOK". The Bonobos logo is visible at the bottom right of the image.
Ran 24 days
Bonobos
Two men in stylish linen suits are standing at a bar. The man on the left is seated, holding a glass with an orange slice and wearing a light blue suit. The man on the right is standing, holding a glass of amber liquid and wearing a tan suit over a patterned shirt. Both men are looking towards the camera with confident expressions. The background shows shelves stocked with bottles, suggesting a sophisticated bar or lounge setting.
Ran 21 days
Bonobos
A man walks down a staircase, holding a jacket over his shoulder. He is wearing a patterned short-sleeved shirt and olive-green linen pants. The text "COOLER IN LINEN" is overlaid on the left side of the image, with smaller text below it reading "GET FRANK ALVAREZ'S LINEN LOOK". The Bonobos logo is visible at the bottom of the stairs. The overall aesthetic is relaxed and stylish, suggesting comfort and fashion in warm weather.
Ran 20 days
Bonobos
A dark navy fleece jacket is shown laid flat against a light beige background. The jacket is zipped up, revealing a brown interior lining and a Bonobos brand tag. The image is a clean, studio shot of the product. Text overlays the image, stating "Meet the building blocks for creating a great-fitting wardrobe that feels like it was designed just for you. Complimentary shipping & returns in the U.S."
Ran 19 days
Bonobos
The image displays a close-up of several Bonobos flannel shirts layered on top of each other. Large white text is overlaid on the image, reading "ALL FLANNEL EVERYTHING". Below this, the Bonobos logo and "NEW YORK" are visible. The creative focuses on the product itself, showcasing different plaid patterns and textures of the flannel shirts. The text directly addresses the viewer with a question about wearing flannel in the fall, implying that the brand offers stylish options.
Ran 13 days
Bonobos
A man dressed in golf attire stands with a golf bag slung over his shoulder. The background is a textured, neutral wall. Overlay text reads "GOLF ARRIVALS" at the top, and "FALL BALL CALLS FOR NEW GEAR" in large white letters across the middle. A circular graphic in the top left corner states "20% OFF YOUR FIRST ORDER". The Bonobos logo is at the bottom center.
Ran 9 days
Bonobos

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