Boody ads

The hooks, angles and offers behind Boody’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Updated
Oct 31, 2026
Longest run
250 days
A woman in black period underwear and a matching bralette is doing a yoga pose in a bright, airy room. She has her arms raised and is smiling. A large potted plant is to her left. The text "No digging, no stiffness. Just soft, reliable Period & Leak Proof." is overlaid on the image. The copy also mentions "As seen on @teigannash."
Ran 250 days
A woman with blonde, wavy hair stands with her hands on her hips, looking to the side. She is wearing a navy blue Boody bralette and matching high-waisted underwear. The background is a plain grey wall with a large potted plant to her left. Text overlays the image, reading "Midnight on @teigannash. Soft, supportive and selling fast. Don’t wait."
Ran 250 days
A woman with curly dark hair smiles and looks to her right, with her left arm raised behind her head. She is wearing a black ribbed bralette. The background is a plain, light-colored studio backdrop. On-screen text reads: "Feel good in what you wear. 🍃 Boody creates everyday essentials from organically grown bamboo that uses less water and zero pesticides. Silky-soft basics that are kind to your skin and the planet. ✅ B-Corp Certified. ✅ FSC Certified. ✅ Over 120,000 5-star reviews."
Ran 224 days
The creative is designed as an Airdrop mockup, presenting a promotional offer from Boody. The screen displays the text "Airdrop" and "Top drawer need a refresh?" followed by the discount code "USE CODE: MISSYOU30". A close-up image of a person wearing black Boody underwear is shown below the text. At the bottom, there are "ACCEPT" and "DECLINE" buttons, and terms and conditions are listed.
Ran 203 days
A medium shot shows the lower body of a woman wearing dark grey, loose-fitting, high-waisted pants made of a soft, flowing fabric. The pants have pleats at the front and cuffed ankles. She is barefoot, standing on a plain, light-colored surface against a similar background. The text "Consciously crafted in organically-grown bamboo viscose, our products help you live a little easier, and a lot comfier." is overlaid on the image, followed by "Over 120,000 5-star reviews ⭐⭐⭐⭐⭐".
Ran 176 days
A close-up, soft-focus image shows the side of a person wearing a nude-colored wireless t-shirt bra. The brand logo 'BOODY' is visible in white text on the upper left chest area of the bra, and again subtly embossed on the bra band. White text overlay reads 'Wireless T-Shirt Bra' across the cup. Below the bra, five white stars are displayed, followed by the text 'OVER 2000 5-STAR REVIEWS'.
Ran 142 days
The creative is a split screen comparing Boody underwear to other brands. On the left, a beige Boody pair is shown with checkmarks next to benefits like "Bamboo Viscose," "Naturally Breathable," "Gentle on skin," "PFAS-Free," and "Ethically Made." On the right, a pixelated white pair represents other brands, with red crosses next to drawbacks such as "Synthetic," "Minimal airflow," "Uncomfortable," "Hidden chemicals," and "Unethically Made." The headline "Your everyday underwear shouldn’t be uncomfortable." is displayed at the top.
Ran 132 days
A close-up, soft-focus image of a person's torso wearing a light beige wireless t-shirt bra. The Boody logo is visible in the upper right and subtly on the bra band. Large white text overlay reads "BACK IN STOCK" with smaller text below stating "Wireless T-Shirt Bra in Shell". The overall aesthetic is minimalist and focuses on the product's comfort and availability.
Ran 128 days
A close-up shot of a woman wearing a nude-colored wireless t-shirt bra and matching underwear. The Boody logo is visible on the bra. Text overlay reads "BOODY", "No Wires. No Digging.", and "Wireless T-Shirt Bra". Below this, a banner states "15% off your first order" with a button that says "WELCOME15".
Ran 113 days
A close-up shot of a woman's torso wearing a dark green bra and matching underwear. White text overlays the image, with the main headline reading "You loved it. It sold out!". Below that, it says "The bra you'll live in. No wires. No seams. No drama." The brand name "BOODY" is visible on the bra band. At the bottom, it indicates "AVAILABLE IN:" with three colored dots representing color options.
Ran 113 days
A close-up shot of a woman's torso wearing a dark green wireless bra and matching underwear. White text overlays the image, with the top line reading "You loved it. It sold out." Below that, larger text states "The bra you'll live in. No wires. No seams. No drama." At the bottom, "AVAILABLE IN:" is followed by three colored dots representing color options. The brand name "BOODY" is subtly visible on the bra band.
Ran 99 days
A woman stands in profile near a window, wearing a mauve-colored bra and underwear set. The lighting is soft and warm, creating a serene atmosphere. The text overlay highlights the comfort and breathability of the Boody FreeMesh collection, emphasizing its suitability as everyday essentials that are subtle under clothing.
Ran 91 days
A close-up shot of a woman wearing a purple mesh bra and matching underwear. White text overlaid on the bra reads, “I can’t fault them”. Below the bra, on the woman's stomach, the Boody logo is displayed in white. The image focuses on the product and its design, with a model presenting it in a clean, studio-like setting. The text suggests a positive experience or quality that is difficult to criticize.
Ran 90 days
A four-panel image showcases different bra cup sizes. The top left panel shows a black bra with text "AA - B CUPS NEW". The top right panel shows a beige bra with text "B-DD CUPS". The bottom right panel shows a black bra with text "DD - F CUPS". The bottom left panel has the text "Our Iconic Bra, Redesigned To Support" and the Boody logo. The overall message is about the expanded size range of their bra.
Ran 89 days
A dark navy bra and matching underwear are laid out on a textured, light-colored surface. The text "MEET: MIDNIGHT" is displayed prominently at the top of the image, and "LIMITED EDITION" is shown near the bottom. The Boody logo is visible on the bra.
Ran 74 days
A close-up shot of a woman wearing a dark green seamless bra and matching underwear. White text overlays the image, with the top line reading "You loved it. It sold out." Below that, larger text states "The bra you'll live in." A smaller line of text beneath reads "No wires. No seams. No drama." At the bottom, the words "AVAILABLE IN:" are followed by three colored dots representing color options: white, beige, and black. The brand name "BOODY" is visible on the bra band.
Ran 70 days
A stack of three wireless plunge bras, two in a light beige and one in black, are neatly folded on a textured neutral surface. The bras are layered on top of each other, with the straps visible. The text "NEW IN: Wireless Plunge Bra" is overlaid in a white box with black text at the top of the image. The brand name "BOODY" is subtly visible on the band of the bottom beige bra.
Ran 64 days
The creative features a dark brown background with the text "BLACK FRIDAY SALE" on the left and the brand name "BOODY" on the right. Below this, there is a row of product images including underwear, a bra, socks, and a baby onesie. The bottom half of the creative displays a list of product categories with prices starting from a certain amount, such as "BRAS FROM £10" and "UNDERWEAR FROM £8".
Ran 26 days
A close-up shot of a person wearing a nude-colored bra. The brand logo 'BOODY' is visible in the upper center of the image. White text overlays the image, with the main headline "No More Uniboob. Ever." prominently displayed. Below this, smaller text reads "Meet the Full Bust Wireless Bra." A "SHOP NOW" button is also visible at the bottom center. The creative focuses on the product's ability to provide smooth, invisible support without creating lumps or bumps.
Ran 20 days
A close-up shot of a woman wearing a dark plum bra and matching underwear. White text is overlaid on the bra, reading "I can't fault them". A dark brown banner runs across the bottom of the image with white text stating "30-60% OFF SITEWIDE | BLACK FRIDAY" and the Boody logo. The image focuses on the torso and shoulders, with the woman's hand resting on her shoulder.
Ran 19 days